Manager, Marketing, H&N/ENT/IVS - Military Veterans

Stryker Corporation

To apply for this position please CLICK HERE
Why join Stryker?

We are proud to be named one the World’s Best Workplaces and a Best Workplace for Diversity by Fortune Magazine! Learn more about our award-winning organization by visiting stryker.com

Our total rewards package offering includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards – not to mention various social and recreational activities, all of which are location specific.

Know someone at Stryker?

Be sure to have them submit you as a referrral prior to applying for this position. Learn more about our employee referral program

This role will lead a marketing team of 3 people to set and execute strategy across 4 Business Units within Stryker's Instruments Division in the UK and Ireland: Neurosurgical, Craniomaxillofacial (CMF), Ear/Nose/Throat (ENT), and Interventional Spine. As a 'player/manager' position, this job will require excellent people management skills to engage, support, coach, and develop the Product Managers responsible for each BU while also owning marketing responsibilities for the CMF brands. Stryker is looking for an individual who will thrive in a fast-paced environment that focuses on customer needs. Below are the essential duties and responsibilities of the role:

ââDeveloping the Strategy and Marketing Plan

• âGuides others to deconstruct and extract the strategy from a well-written marketing plan.




• âCoaches others to spot weaknesses in plans and gives the necessary direction on where to improve.




• âGains organizational alignment to the marketing plan with key stakeholders.




• âCollaborates with other divisions to gather and implement best-practices.




• âEvaluates strategy throughout the process and proposes adjustments and enhancements.

âCompetitive Insights

• âCoaches others on the market positioning and strengths/weaknesses of key competitors.




• âShares marketing intelligence and information with team




• âAble to interpret competitive analysis and incorporate into marketing strategy for product or portfolio.




• âCompares, contrasts, and anticipates the different types of competition that will be faced in the future.

âRegional Marketing Insights

• âGathers, interprets, and presents market insights to key business stakeholders.




• âIntimate knowledge customer needs.




• âCoaches the team to gathers and present relevant customer segmentation and value proposition data.




• âGuides sales teams and leaders on how to tailor efforts to meet specific market needs.




• âDevelops and executes plans for collecting Voice of Customer and Voice of Sales on products, services and market trends.




• âInfluences go-to-market direction based on marketing insights.

âCustomer Centric Development

• âImproves methods for maintaining customer feedback/ responsiveness.




• âInitiates and drives new products and services based on changing customer needs.




• âResponds to market dynamics and shifts so as to maintain competitive advantage.

âBudgets

• âUnderstands P&L and owns the marketing budget for the region




• âTrains team on established organizational practices in budgeting.

âValue Prop Segmentation

• âChallenges teams to employ segmentation methods to improve commercial efficiency.




• âChallenges teams to execute on the segmentation variable and to seek evidence that focus on the segmentation variable delivers competitive advantage.




• âCoaches teams to use segmentation variables to manage brand equity (when appropriately at a global level).




• âCoaches teams to use customer insights to validate segmentation work.

âValue Prop Targeting & Positioning

• âMentors team in developing clearly written targeting and positioning statements that align the strategic and executional plans and commercial resources for execution.




• âCoaches others to prioritize evidence (clinical, use and economic) and other proof (KOL, user and patient testimonials) useful to demonstrate customer value arising from the value proposition.




• âAble to mentor team in developing clearly written targeting and positioning statements that align strategic (Marketing & Source of Volume) and executional plan.

âEvidence Generation

• âDetermines objectives for evidence generation and evaluates individual studies for alignments with evidence generation strategy




• âPartners with clinical operations to develop a strong clinical evidence generation strategy and key claims

âMarketing Objective

• âGuides teams in allocating resources to change the loyalty mix of the brand




• âCoaches teams to reallocate marketing resources appropriately given stakeholder power dynamics.




• âGuides teams in linking the marketing budget to customer acquisition and retention objectives.

âSource Volume and Strategic Objective

• âGuides teams through a category definition exercise, challenging conventional thinking as appropriate.




• âGuides teams in the allocation of resources between stimulating demand vs. earning competitive share to maximize financial results for the product or portfolio.




• âGuides teams through strategic focus / four quadrant opportunity analysis, including investment tradeoffs and competitive and market implications.

âSales Enablement

• âProvides clear, strategic and prioritized direction to the field sales organization through written/verbal communications, presentations at training meetings and informal interactions

âSales Training

• âCoaches junior colleagues in choosing proper delivery methods for complicated training situations.

âForecasting/IBP

• âCoaches others on sales forecasting methods and tools.

âSupply Chain

• âCoach the team on the meaning and importance of PLCM

âPricing

• âAble to perform the economic value analysis to identify key drivers to establish pricing strategy, including contract pricing.




• âIdentifies opportunities to modify pricing strategy based on market conditions and PLCM.

âCommunication Strategy

• âArticulates desired communications outcomes consistent with marketing strategy to MarComm team

âMarketing Channel

• âMakes sure the team understands the different channel strategies and associated business implications.




• âConsults on the benefits, risks and considerations for multiple marketing channels.

âEffectiveness Measurement

• âSupervises others in their use of data collection, analysis, and reporting tools.




• âEstablishes short-range and long-range improvement goals for own function and develops action plans to achieve those goals.




• âUses measurements to drive improvement in a number of different ways.

âCustomer Satisfaction

• âDevelops an effective KPI strategy for the business.




• âEvaluates strategy throughout the process and proposes adjustments and enhancements.




• âEstablishes metrics to determine if marketing objectives have been effective in driving customer engagement.

âBusiness Analytics

• âTeaches others the analytical concepts and techniques used and their application to business decisions.

âOther

• âLeads a team of professionals: develops employees, which includes hiring, communicating company policies, coaching and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures.




• âResponsible and accountable for actions promoting an environment that fosters personal growth and development.




• âAble to routinely make decisions which may affect immediate operation and have a company-wide impact.




• âHolds team accountable to deliver high quality results with passion, energy, and drive to meet business priorities.




• âMentors, develops and influences across the business, intentionally building cross-divisional relationships.




• âDevelops key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders.




• âDemonstrates financial acumen.â

Education & special trainings:

âââââ

• âBachelor's degree required

ââ âââ

Qualifications & experience:

• âââ8+ years of work experience required




• â5+ years medical device and marketing experience preferred




• â2+ years of people management experience preferred




• âExcellent presentation and interpersonal communications skills




• âStrong analytical and problem-solving skills




• âAbility to manage multiple projects while delivering on established timelines




• âAbility to be persuasive in the absence of organizational authority




• âMust be able to understand and work within complex interdivisional procedures and policies




• âDemonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)ââ

ââ

About Stryker
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at stryker.com.