Cleveland, Ohio

Here, we believe there's not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there's a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. We'll give you the space to share your strengths and we want you to show us what you can do. You can innovate, grow and discover in a place where you can thrive and Let Your Colors Show!

Sherwin-Williams values the unique talents and abilities from all backgrounds and characteristics. All qualified individuals are encouraged to apply, including individuals with disabilities and Protected Veterans.


The Market Segment Manager is responsible for Subject Matter Expertise to promote Sherwin Williams Position in the Market. They are responsible for supporting and influencing the development of the product range for their segment, identifying and coordinating any relevant testing, communication of the range and its value to the marketplace and support of the regional selling teams.


The Market Segment Manager is measured directly by P&M sales and margin to Focus Market target customers, driven primarily through the P&M Sales Organization in geographic region of responsibility. These objectives are achieved through activities in the following dimensions:


  • Joint development of strategic market plan that supports the organizational strategy
  • Interaction with Technical, Sales, Product Management, Marketing Communications, Human Resources, and Finance Managers
  • Generate product strategies and hierarchies that support product life cycle and innovation necessary for industry leadership
  • Possess a firm understanding of and maintain a consistent line of sight with industry/market trends
  • Provide innovation that meets the desired direction the industry is evolving towards or shifts the industry towards our desired outcome
  • Provide competitive analysis that highlights our specific competitive advantages and how to accelerate our focus market growth.

Business Development

  • Provide pricing and proforma guidance
  • Support the P&M Sales organization through collaborative selling and pricing activities (including technical letters, technical support, and product recommendations
  • Support development of proposals and presentations
  • Create brand awareness and consideration of Sherwin-Williams products through innovative and effective channels to maximize impact in the market segment
  • Drive specification and approval of Sherwin-Williams products
  • Coordinate the activities of the Sales Representative, as appropriate
  • Maintain direct contact, including account management, with key assigned customers in the Focus Market Segment to identify, manage and secure key projects
  • Engage difficult customers directly to support project or discretionary opportunities in collaboration with sales, including engagement of the customer's entire value chain for greater relationship development
  • Participate in relevant trade organizations to drive the direction of the market segment and represent Sherwin-Williams
  • Manage select design phase projects along the critical path and transition to the sales team to secure the sales on these projects.


  • Develop business cases for new product specifications and development in collaboration with Sales and Technical (Including oversight for required product testing or 3rd party testing for specification approvals)
  • Provide market/customer focused direction for technical based on targeted or on-going VoC interactions
  • Support customer trial and adoption of products (including technical assistance and service)
  • Champion allocation of technical resources for short-term and long-term development
  • Support the required volume of trials during the field trial phase of product development
  • As necessary, interact with raw material supplier to learn about advancement and new technologies that can be utilized to solve focus market segment problems
  • Generate product or system recommendations that meet the service environment/life expectations of the focus market customers
  • Provide comprehensive insight regarding competitive product offerings and required gaps that need to be filled to improve our right to success.


  • Event (trade show) support
  • Support the creation of effective sales and marketing tools, collateral, website, social media platforms and events
  • Deliver market and product training through formal repetitive sessions combined with informal field participation that considers methods that best engage the audience
  • Provide enterprise-wide market direction, intelligence, initiatives, and global engagement
  • Participate in frequent and effective communication with all levels of sales supported by geographic or sub-segment assignment.


  • Advance the overall marketing team and strategy through effective stewardship of the focus market, effective talent management and development of the sales organizatio;
  • Talent management and succession planning
  • Internal evangelism
  • Participate in committees that drive focus market direction
  • Assume leadership roles to guide the protective coatings industry and relevant organizations
  • Track and report Focus Market business development activities and results
  • Influence the entire ecosystem of a focus market segment through thought leadership (Including practices, processes, and products) with technical papers, white papers, technical presentations, etc


  • Must have a valid state issued driver's license.
  • Must be legally authorized to work in country of employment without sponsorship for employment visa status.
  • Must be able, with or without reasonable accommodation, to travel 25% - 50% of the time.

Required :

  • Bachelor's degree in Business or Technical field

Preferred :

  • MBA, Advanced Technical Degree, or P.E.



  • Previous sales and/or marketing experience in B2B required.


  • 10 years' experience working in the coatings industry in a marketing or development role.
  • 10 years' experience working with and leading a cross functional team of technical, marketing, and sales professionals.
  • Experience successfully launching new products through a rigorous approval process.
  • An understanding of competitor products currently in specifications and SW equivalents.

Sherwin-Williams is proud to be an Equal Employment Opportunity/Affirmative Action employer committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by the law or by contract.

As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.

Cleveland, Ohio

Who We Are Looking For 

We are looking for passionate and innovative transitioning military service members, veterans and spouses to join our growing team. We look for candidates who can align with our core values of Integrity, Service, People, Quality, Growth, Innovation and Performance to ensure we stay true to our mission.

Who We Are

With stores, distribution centers and facilities spanning the globe, we are able to deliver the best in paints, coatings and related products to customers around the world. From our headquarters to our 130 distribution centers and more than 4,000 retail locations, we continue to grow in new and exciting ways.

We are an Equal Opportunity Employer of all protected statuses, including disability and Veteran. 

Should I Apply?

At Sherwin-Williams, we believe there are many paths to success. We provide you with the opportunity to utilize the skills you gained from serving and drive us forward. We will give you the space to share your strengths and show us what you can do. You can innovate, grow and discover in a place where you can thrive and Let Your Colors Show!

What Happens After I Apply?

Once you click “Apply Now” on a Sherwin-Williams job posting, you will be re-directed to fill out an application on the career page. To be considered for next steps, please complete the application on the Sherwin-Williams career page and make sure you have an updated resume uploaded to your RecruitMilitary profile. Once Sherwin-Williams reviews your resume and profile, a team member may contact you with more information and to schedule an interview.

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