Senior Business Analyst - Digital Marketing Analytics - Military Veterans

JOB SUMMARY

This role is a senior-level position that will own implementation and performance monitoring of digital analytics tools, namely the website performance of HoustonMethodist.org. The role is a  key facilitator in creating dashboards and mining various digital data platforms to create actionable insights for website improvements and digital campaign optimizations. Responsibilities also include placing various tracking tools, and this individual will be part of the selection process of a new enterprise platform. There will also be regular direct work with the digital director and VP of marketing – it is a high visibility role that will interact and lead digital performance projects with various business partners across the marketing organization.

PRIMARY JOB RESPONSIBILITIES

Job responsibilities labeled EF capture those duties that are essential functions of the job.

PEOPLE - 25%

1. Engages and interfaces with stakeholders within and outside the organization. Effectively partners with team members to complete assigned projects. (EF)
2. Fosters relationships and engages in regular communications within the department, IT and the organization at large in the areas of issue resolution, status updates and their effect on customers. Acts as liaison between the customer and the technical team facilitating requirements gathering sessions, sets expectations and coordinates team members utilizing effective teamwork and collaborative skills. (EF)
3. Engages customers and elicits requirements using various methods. Negotiates priorities and resolves conflicts between customers, technologists and management. (EF)

SERVICE - 20%

1. Proactively seeks out opportunities to meet internal and external customer needs. Responds promptly to internal and external customer requests. (EF)
2. Mentor and guide team members in achieving standards set by management in order to exceed clients' expectations. Provides training for team members through formal and informal methods. (EF)
3. Fosters relationships and engages in regular communications within the department, IT and the organization at large in the areas of issue resolution, status updates and their effect on customers. (EF)
4. Leads discovery and analysis phase of projects and efforts. Also leads requirements elicitation workshops. This includes the utilization of various methods design and development in conjunction with developers to documents business case/scope/plan, business/functional requirements; including specifications for package solutions, and/or software development. (EF)

QUALITY/SAFETY - 25%

1. Represents requirements information in graphical forms that augment textual representations in natural language. (EF)
2. Creates requirements plans that directly translate into project planning. Identify and document requirement risks along with risk mitigation. Translates functional and non functional user requirements. (EF)
3. Facilitate the prioritization of requirements into a product maturity roadmap. (EF)
4. Leads the setting, monitoring, and meeting of Service Level Agreements (SLAs) with customers. Develops detailed system test plans, execute system test cases and provide issue tracking and consolidation. Manage a coordinated User Acceptance Test (UAT) effort. (EF)

FINANCE - 10%

1. Utilizes department resources and supplies effectively. Provides costs and resource estimates, work plans and documentation to ensure timely project completion. Manages and prioritizes time effectively to meet established timelines. (EF)
2. Identifies cost saving or revenue opportunities by engaging in process improvement efforts. (EF)

GROWTH/INNOVATION - 20%

1. Stays abreast of emerging technology, process trends and methodologies and seeks out innovative methodologies to provide solutions that improve productivity,workflow, production, efficiency and effectiveness. Shares knowledge with team and stakeholders as appropriate. (EF)
2. Proactively manages own professional development. Completes Individual Development Plan (IDP). (EF)

This job description is not intended to be all inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.

EDUCATION REQUIREMENTS

• Bachelor's degree required, preferably in Computer Science, Business Administration or related discipline

EXPERIENCE REQUIREMENTS

• Five years experience supporting IT projects in an IT analyst role or similar function to include three years leading and facilitating IT projects and three years experience in clinical, business or financial operations