Juno Beach, Florida

Requisition ID: 68585

NextEra Energy Resources is the world's largest generator of renewable energy from the wind and sun, and a world leader in battery storage. We provide energy-related products and services that grow our economy, protect the environment, support our communities and help customers meet their energy needs. We are leading the decarbonization of the U.S. economy with our goal to reach Real Zero carbon emissions from our operations by 2045 while improving customer affordability and reliability. Are you interested in creating a cleaner environment for future generations? Join our world-class, innovative team today.

Position Specific Description

TheDirector, NEER Experiential Marketing and Communications, Eventswill be responsible for developing and leading the integrated experiential marketing and events strategy for NextEra Energy Resources. The role will provide holistic strategic leadership and executional oversight for Nextera Energy Resources and associated business units at all B2B events to build thought leadership, increase brand equity, drive awareness of services, products and technologies while enabling lead generation and commercial conversion. This role will collaborate with a cross functional team (internal, agency and industry partners) to create differentiated and relevant experiences that deepen customer relationships.

Key Responsibilities:
  • Developing the NEER enterprise experiential marketing strategy including goals & objectives addressing various target audiences. Ensuring strategy includes end to end event activations across various channels.
  • Bringing brand thought leadership strategy & service/product/portfolio initiatives to life through live events and experiential activations. Work closely with commercial and sales teams to translate large-scale messaging needs into exceptional event experiences, while enabling lead generation opportunities.
  • Ensure consistent brand, messaging and integrated visual identity across all event types and associated promotional channels (i.e. email, web, social).
  • Negotiate and manage relationships with sponsors and vendors. Research, identify, and recommend new opportunities for event marketing partnerships.
  • Oversee event execution with team of dedicate in-house event professionals, select agencies and partnership across various marketing and communication teams.
  • Prioritize events, projects and initiatives based on resource capacity and needs of the business.
  • Demonstrate creative and innovative thought leadership, keeping ahead of trends and providing proactive inspiration and recommendations.
  • Gathering data and qualitative insights to develop well-informed and effective strategic plans.
  • Develop measurement frameworks and reports to assess event performance and make recommendations or optimizations for future investments.
Preferred Qualifications
  • Minimum 8 years of experience in field(s) of marketing, communications, advertising, event strategy and planning or related field
  • Bachelor's degree in marketing, communications, or related field
  • Proven track record of successful B2B event strategy, planning and execution. Experience in planning large-scale events such as runs and walks, golf and other sporting tournaments and galas using an external committee structure of nonprofit leadership and caring volunteers
  • Understanding of B2B events landscape and preferably knowledge of major energy and sustainability industry events
  • Experience with event registration and management software, such as Bizzabo, Cvent or Eventbrite
  • Ability to develop connections and influence across internal and external stakeholders, supporting cross-sector business teams. Influence at all levels of management.
  • Experience working in a large multi-business unit company and corporate function a plus, including working in a decentralized and matrixed environment
  • Excellent communication, writing, and editing skills
  • Strong organizational and project management skills

Job Overview

Employees in this role lead integrated communications strategies in support of one or more business units or functional areas, assuming full responsibility for leading the development, implementation and measurement of ROI-based communication plans in support of the business units' objectives. This position is responsible for the outreach to customers and other external audiences to enhance the company's reputation as a reliable provider of electricity and raise awareness among customers and other key stakeholders of the company's initiatives to improve its service and reliability. Individuals direct outreach to customer audiences through direct mail and other channels, participation in community events, and proactive media outreach (working collaboratively with the media relations team).

Job Duties & Responsibilities

• Drives the effective use of market research and other analytics to develop recommendations
• Develops, improves, standardizes, and manages work processes to ensure consistent performance that meets client expectations, including cross- functional collaboration inside and outside of Marketing and Communication (M and C)
• Provides communications counsel to senior leaders and managers
• Manages the effective use of communication channels
• Leads a team of communications managers and professionals, coaching and directing their performance in accordance with the M and C teams high standards for excellence in client service
• Ensures disciplined budget management
• Performs a key role as a member of the M and C leadership team in helping to strengthen the capabilities of the M and C business unit
• Develops as well as follows critical business processes to ensure quality and timely execution of initiatives
• Performs other job-related duties as assigned

Required Qualifications

•High School Grad / GED
•Bachelor's Degree
•Experience:10+ years
•Supervisor/Management Experience:5+ years

Preferred Qualifications


Employee Group: Exempt
Employee Type:Full Time
Job Category: Marketing/Communications
Organization: NextEra Energy Resources, LLC
Relocation Provided: Yes, if applicable

Where permitted by applicable law, NextEra Energy requires all employees and new hires to be fully vaccinated for COVID-19 or be willing to receive the COVID-19 vaccination on or before the first day of employment.

NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.

NextEra Energy and provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to recruiting-coordinator.sharedmailbox@nexteraenergy.com, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.

NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.

Nearest Major Market: Palm Beach
Nearest Secondary Market: Miami
Job Segment: Sustainability, Energy

Juno Beach, Florida

NextEra Energy, Inc. (NYSE: NEE) is a leading clean energy company headquartered in Juno Beach, Florida. NextEra Energy owns two electric companies in Florida: Florida Power & Light Company, which serves more than five million customer accounts in Florida and is the largest rate-regulated electric utility in the United States as measured by retail electricity produced and sold; and Gulf Power Company, which serves more than 460,000 customers in eight counties throughout Northwest Florida. NextEra Energy also owns a competitive energy business, NextEra Energy Resources, LLC, which, together with its affiliated entities, is the world’s largest generator of renewable energy from the wind and sun and a world leader in battery storage. Through its subsidiaries, NextEra Energy generates clean, emissions-free electricity from eight commercial nuclear power units in Florida, New Hampshire, Iowa and Wisconsin. A Fortune 200 company and included in the S&P 100 index, NextEra Energy has been recognized often by third parties for its efforts in sustainability, corporate responsibility, ethics and compliance, and diversity. NextEra Energy is ranked No. 1 in the electric and gas utilities industry on Fortune’s 2019 list of “World’s Most Admired Companies” and ranked among the top 25 on Fortune’s 2018 list of companies that “Change the World.” For more information about NextEra Energy companies, visit these websites: www.NextEraEnergy.com, www.FPL.com, www.GulfPower.com, www.NextEraEnergyResources.com.

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