KOCO-TV, the Hearst Television-owned ABC affiliate in Oklahoma City, is seeking a highly motivated Assistant Creative Services Director. The qualified candidate is both creative and strategic-able to execute compelling high-end research-driven messaging that moves the station's brand forward. We're looking for a superior writer with advanced conceptual skills and solid editing experience. Someone with the experience to help lead a team of talented writer/producers. The Assistant Creative Services Director will work "side by side" with the CSD developing and implementing brand marketing strategies for the station, multiple digital channels and internet properties including web and mobile apps.
This is an opportunity to join Hearst Television, one of the nation's leading multi-platform media companies, in an ultra-competitive market where each impression on every platform matter. If you are an excellent, hands-on producer, strategic thinker and aspire to grow as a marketing executive with one of the best media companies in America by gaining experience in a dynamic environment, apply today.
We are an equal opportunity employer, m/f/d/v. Minorities, females and veterans are encouraged to apply.
Job Responsibilities:
- Work closely with Creative Services Director implementing strategic marketing campaigns.
- Responsible for the execution of station promotion for on-air and digital.
- Supervise creative team in brand, image and daily topical production.
- Execute on-point television and digital promotion campaigns.
- Produce media for on and off-air promotions.
- Special projects coordination & fulfillment.
- Produce effective news & programming promotion.
- Produce & post targeted social media marketing.
- Manage inventory for daily on-air logs and digital inventory as directed and as needed.
- Attend outside community functions or meetings as needed.
- Identify and implement strategies for increasing station brand awareness and resonance.
- A minimum of 5 years in station marketing/promotion/brand management.
- Executing brand message across all media platforms.
- Military training and experience will be considered.
- A winning, energetic attitude and commitment to excellence and quality promotion.
- Proven skills, collaborating with News staff and station personnel.
- Must be a highly creative and compelling writer, able to apply audience research to develop well-focused marketing campaigns to meet station goals of growing audience.
- Non-linear editing required, efficient in Adobe Creative Suite or similar application.
- Video/photography skills with Canon cinema camera platform or equivalent.
- Creative writing and conceptualization; able to craft compelling messages based on research driven station goals.
- Detail oriented & well organized.
- Excellent communication & interpersonal skills.
- Graphic design experience/skills are an asset and preferred.
- Valid driver's license (hire is contingent on good driving record)
- Related experience and/or training considered as well as a combination of education and experience.
Hearst Television is a national multi-media company with operations serving nearly three dozen U.S cities, reaching one out of every five U.S households. We deliver local and national news, weather, information, sports, and entertainment programming via every available content-delivery platform. Hearst Television is recognized as one of the media industry’s premier companies, where quality journalism and service to the community are our core values. The company and its employees have been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a subsidiary of The Hearst Corporation. Founded in 1887, Hearst is one of the world’s most admired private media and information companies with some 200 business in more than 150 companies.
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