Charlotte, North Carolina

About this role:

The WIM Marketing Sciences team has a unique and exciting opportunity for a Senior Lead Analytic Consultant to provide Analytic support for the development of marketing efforts in the areas of Strategic Analytics and Measurement.  These roles are part of the broader team, which provides insights to inform our business/consumer marketing strategy to measure and optimize marketing campaigns aimed at acquiring new customers and deepening relationships with existing customers.


In this role, you will:

  • Collaborate with a large breadth of stakeholders and partners to provide consultation for marketing strategies based on data driven insights.
  • Formulate and answer strategic questions using rigorous analytical techniques and knowledge of the business, customers, products and marketing.
  • Apply advanced analytical techniques, critical thinking and creativity towards unstructured problem solving to achieve marketing objectives.  
  • Represent analysis and insights into a clear, simple, and compelling story to influence program managers and senior management.
  • Identify and develop the right set of metrics, analytics methodology, and report/presentation to communicate actionable insights through impactful presentations to business partners that will drive future strategies.
  • Collaborate with measurement optimization partners to consult and apply agreed upon methodologies using pre-developed tools to estimate incremental impact of marketing return.
  • Support business case development through required analysis and/or ROMI (Return on Marketing Investment) estimations.
  • Perform pre-campaign target audience sizing for new or existing list based strategies.
  • Proactively manage issues and project risks.
  • Excel at problem structuring and problem solving.
  • Bring a consulting, solution, and servicing mindset to our business partners.


Required Qualifications, US:

  • 7+ years of Analytics and Reporting, Financial Modeling, Statistics, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education


Desired Qualifications:

  • Advanced knowledge of SQL and a statistical software package, e.g. SAS, R, Python
  • Working knowledge of Marketing Analytics in Financial industry is desired but not necessary for an exceptional candidate

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Charlotte, North Carolina

At Wells Fargo, we’ve been proudly supporting military veterans and their families for more than 170 years.

We value the leadership, discipline, and skills you’ve gained through your service to our country and recognize the contributions our veteran team members bring to the table. We’re committed to hiring and retaining military veterans, veterans with disabilities, National Guard, Reservists, and Military Spouses.

As a Wells Fargo employee, you’ll find a work culture that is team-oriented, collaborative, structured, and challenging. We support veterans transitioning from military service with a variety of job options, confidential resources, educational information, and career guidance. You may choose to join our Veteran’s Connection Employee Resource Group, a group of thousands who share an interest in veterans’ matters, and that promotes greater awareness and job development within the veteran community. To learn more about opportunities at our company, please visit wellsfargojobs.com/military. Let’s talk about turning your military experience into a great civilian career.

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