Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at:

Job Description:

The Content Strategist is a Lead that focuses on determining tangible business results for our clients through innovative and effective content strategies. You’ll be responsible for aligning the development of content across the customer lifecycle and all relevant channels: blog, web, events, direct mail, nurture campaigns, paid media, and social media. Working with clients, you’ll plan highly creative content strategies that yield engagement and drive results such as conversion, retention, and customer satisfaction. You will work closely with account, copywriting, design, and analytics teams. You are expected to lead project workstreams and oversee the work of more junior team members. You will work with senior management and are required to analyze and solve moderately complex problems. Create new solutions, leveraging and, where needed, adapting existing methods and procedures.

You are:

A dynamic and strategic thinker who understands what makes people tick. You are able to build actionable content plans leveraging insights to connect, engage and drive relevance for a multitude of consumers (B2B and B2C). You’ve honed your craft across channels and industries and have consumer personas and journeys imprinted in your DNA. You understand the need to build foundational content structures, put in place governance models to guide future development, and understand the power of SEO and how to leverage it to drive insights and performance.

What You’ll Do:

+ Build content strategies and lead the strategic process through research, content creation, implementation, analysis, refinement, and optimization

+ Assemble and pitch compelling, strategic brand stories to clients — and translate those stories (and business objectives) into innovative digital content strategies across media formats and channels

+ Work with teams to develop approaches on how to reach target audiences/personas for content amplification, and ensure content is optimized for search engines, sharing, and distribution across channels (includes ongoing review of analytics for continual refinement and optimizations of strategy and deliverables)

+ Develop foundational strategic content documents such as, but not limited to, content architecture, messaging roadmaps, personas, journeys, content calendars, content distribution maps and content maturity frameworks

+ Articulate content strategies that drive MQLs, SALs, SQLs, and opportunities — ensuring content is properly aligned to each stage of the buyer journey

+ Review content and provide feedback to all contributors to ensure that content aligns to overall campaign strategy and quality standards for client brand, voice, tone and messaging

+ Work with key team members to lead client meetings and strategic workshops, ensuring cross-functional alignment (ie. Brand messaging, voice, personas, positioning, etc.)

+ Draft detailed creative and content briefs, including asset outlines, in alignment with the overall content and campaign strategy

+ Understand content best practices (web, email, social, etc.) and ensure adherence across deliverables

+ Assist in scoping, proposals, client pitches, and other activities that support new business opportunities —with a data mindset that ensures we can demonstrate return on investment for all marketing efforts requires analysis and solving of moderately complex problems. May create new solutions, leveraging and, where needed, adapt existing methods and procedures.

Here’s what you need:

+ Bachelor’s degree or equivalent work experience (12+ years)

+ 5-7 years of experience in the content field developing content strategies for a wide range of clients in both the B2B and B2C space

+ 5+ years owning the content strategy development and execution processes including persona development, journeys, content architectures, content roadmaps and content distribution messaging maps

+ Minimum of 7 yrs experience with digital content implementations, how to build content leveraging martech platform technologies and content production models

+ Minimum of 5 yrs experience with developing and executing content strategies within a data driven marketing environment using scaled content services across multiple channels

+ Minimum of 5 years’ experience as a lead content strategist with demonstrated ability to create a multi-channel content plan/proposal and present to clients

+ Proven experience with content distribution and amplification, including a deep understanding of email, social, and paid media, with a strong understanding of marketing fundamentals (segmentation, positioning, market analysis)

+ Experience gathering qualitative and quantitative data and applying it to drive effective decision making in the content planning process

+ English is required for this position as this role will be aligned to multi-national teams where English is the common language across our North America Market. Due to the significant high volume of interactions with these English-speaking multi-national teams, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement

Bonus points if:

+ Fully bilingual both oral and written

+ Health and Life Sciences, Financial Services and Retail experience a plus

+ Strong influencing skills with the ability to take a leading role in client and internal meetings, articulating ideas in a positive and confident manner.

+ Self-motivated and driven; possess both the ability to work unsupervised and collaboratively with other teams.

+ Enthusiastic and unrelenting attitude towards helping the Agency produce better and better work


Accenture is a global management consulting, technology services and outsourcing company. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with its clients to help them become high-performance businesses and governments.

Working with Accenture in the United States,  you can join ranks with more than 211,000 people in 120 countries and work with clients in nearly every major industry worldwide, including 96 of the Fortune Global 100, more than three-quarters of the Fortune Global 500 and government agencies around the world. Accenture’s people build careers in different areas of business, specifically Consulting, Technology and Outsourcing, as well as within our internal corporate functions.

With the breadth of talent our people have, they not only build strong careers, they offer their talents and skills to help clients and communities around the world.