Madison, Wisconsin

At American Family Insurance, we believe people are an organization's most valuable asset, and their ideas and experiences matter. From our CEO to our agency force, we're committed to growing a diverse and inclusive culture that empowers innovation that will inspire, protect, and restore our customers' dreams in ways never imagined.

American Family Insurance is driven by our customers and employees. That's why we provide more than just a job - we provide opportunity. Whether you're already part of our team in search of a new challenge or new to our company and ready for what's next, you're in the right place. Every dream is a journey that starts with a single step. Start your journey right here. Join our team. Bring your dreams.

Job ID:
R28812 California State Product Manager (Open to Remote) (Open)

Compensation may vary based on the job level and your geographic work location.

Compensation Minimum:$103,500

Compensation Maximum:$194,900


The State Product Manager is accountable for the overall profit and growth of Preferred Auto products for all assigned states across multiple distribution channels and consumer brands. This role includes the primary market of California. Makes key decisions and owns the execution of rates & profit & growth initiatives. Maintains and communicates a detailed understanding of all state-wide performance indicators. Serves as a subject matter expert on issues that require innovative and creative customer-driven solutions.

Job Description:

Primary Accountabilities

Analysis, Identification of Root Cause / Solutions, and Oversight of Execution
  • Identifies, develops and implements underwriting, pricing, and product recommendations to support profitability and growth goals for assigned states.
  • Maintains knowledge of current market trends, competitor products and pricing, product success and shortcomings in order to reach market objectives.
  • Analyzes internal and external data to identify marketing, underwriting and product opportunities.
  • Develops and communicates a thorough and deep understanding of all state-wide performance indicators with accountability for driving desired profit and growth results in assigned area.
  • Analyzes state results and develops reports and metrics to track progress toward the financial plan.

Cross-functional Profit and Growth Management
  • Responsible for end-to-end development and deployment of Pricing, Filing, and Product strategies using fact-based decisions based upon a knowledge of the market, which includes competitors, regulatory and legal environment, claims handling trends, and distribution channels.
  • Develops the operating and strategic plans for assigned states; leads execution of approved plans.
  • Manages pricing target achievement for assigned states through the analysis development, preparation, approval and successful implementation in accordance with established schedules.
  • Drives collaboration across business partners to formulate and execute business plans for assigned states; builds and leverages strong relationships with internal partners including pricing, operations, underwriting, marketing, IT, legal/compliance, claims, and partner management to form consensus on and move to needed actions.
  • Overall responsibility for products growth, loss ratio, underwriting profit and legal compliance.
  • Oversees and participates on major projects as determined by leadership.

Rate Revision and Impact Analysis
  • Strategically plans/schedules rate reviews and major projects.
  • Develop rate review proposals for assigned states and work with regulators to get them approved.
  • Coordinates internal and external communication regarding rate, rule, and form revisions.
  • Ensures rate review implementation.


  • Bachelor degree in business administration, finance or related areas
Specialized Knowledge and Skills Requirements
  • Demonstrated experience providing customer-driven solutions, support or service
  • Demonstrated experience analyzing and interpreting facts and data, including financial information, in a way that can lead to actionable conclusions.
  • Demonstrated experience communicating to a variety of audiences to review findings, arguments, options, risks, benefits, and other issues in a frame of reference that the audience can understand.
  • Demonstrated experience in driving to results in one or more of the following areas: sales, product lines, claims, or other core business functions.
  • Demonstrated experience managing and leading large complex projects or programs with a cross-divisional impact toward intended results.
  • Demonstrated prior management or leadership experience in area(s) of accountability.
  • Solid knowledge and understanding of root cause analysis and processes.
Travel Requirements
  • This position requires travel up to 25% of the time.

Additional Job Information:
  • This is not a people manager role. However this manager will lead cross-functional teams across multiple operating companies, including building influence and gaining buy-in from leadership.
  • Premium amounts managed span multiple distribution channels within the assigned territory.

Additional Information
  • This position is available for remote work. Travel needed occasionally.
  • Offer to selected candidate will be made contingent on the results of applicable background checks.
  • Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions.
  • Our policy restricts consideration of applicants needing employment sponsorship (visa) to specialty occupations. Sponsorship will not be considered for this position.

When you work at American Family you can expect benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, and a paid-time off program. In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Enterprise benefits.

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

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Madison, Wisconsin

For more than 85 years, American Family Insurance has built its reputation on sound principles. We strive to provide you industry-leading service, exceptional claims experience and products that build long-term relationships. This is accomplished by treating policyholders fairly in a helpful and caring way and making it easy and convenient to work with us. We know our customers like family.  American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been. The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management and the character and good judgment exercised at all levels of our organization. It’s a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.  1-800MYAMFAM (1-800-692-6326)

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