Atlanta, Georgia

Position Purpose:
The Manager, Web Analytics will lead the team responsible for digital insight generation and analysis in support of's marketing, merchandising, operations, and other cross-functional groups. The incumbent will lead a team working to leverage a combination of Adobe SiteCatalyst, Discover, Foresee Results, and SQL-based data to generate insights and recommendations designed to spur the business forward.

The Manager, Web Analytics will work with business partners to prioritize and execute against reporting enhancements and analytical projects required to deliver business results. In addition, this role will work extensively in partnership with the product management team, engineering and key vendors to determine short-term and long-term needs for tools that support evolving analytics & reporting needs.

Major Tasks, Responsibilities & Key Accountabilities:
20% - Responsible for presenting analysis and test results and resulting
recommendations to peers and senior management. Leverage data to assist in defining site enhancement requirements and be able to present a compelling business case for securing those investments.

10% - Communicate opportunities to drive financial goals cross-functionally by
making suggestions that support site-wide objectives.

20% - Lead conversion planning and forecasting on a weekly, monthly, seasonal, and annual level. Lead ongoing ad hoc analysis of critical business issues that impact site performance; translate analysis into executable recommendations.

10% - Draw reasonable and actionable conclusions from analytic summaries and recommend changes to existing policies and processes based on analytic conclusions and understanding of business requirements and drivers. Support recommendations with clear business case that demonstrates bottom-line value.

10% - Prioritize and manage execution of requests for report enhancements and
analysis from business partners. Establish and evangelize improved data-driven views of site performance.

10% - Collaborate with peers to ensure consistency of information, methodologies and reports. Share best practices and develop systems knowledge to deliver new reports and enhance existing reports to meet needs.

10% - Manage web analytic project prioritization based on business needs. Maintain and prioritize a list of enhancements requested for all measurement technology in place at Home Depot online.

10% - Share leadership for the teams responsible for web analytics (reporting and
analysis) and, over-time, structured site (A/B, MVT) testing.

Nature and Scope:
This position typically reports to Sr. Manager or Director,

This position has 5 Direct Reports

Environmental Job Requirements:
1. Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.


Typically requires overnight travel less than 10% of the time.
Standard Minimum Qualifications:
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.

Additional Minimum Qualifications:
- Manages a team of 1-5 direct reports
- Accountable for direct supervision of the work activities of others, in addition to personnel issues (including selection, termination, performance appraisal and professional development of subordinates)

Education Required:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience:
5 years

Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Preferred Qualifications:
- MBA preferred
- Extensive experience with Adobe SiteCatalyst required
- Demonstrated experience managing a team of technically advanced analytical professionals in the area of web analytics
- Experience managing an A/B testing program and working with database-driven sites and content management tools
- Expereince in relevant site analytics, site development, and or site merchandising experience
- Ability to communicate with both business and technical resources, particularly the skill of expressing complex issues with clarity & simplicity
- Flexible and responsive; able to perform in a fast paced, dynamic work environment and meet aggressive deadlines
- Open to idea exploration with strong problem-solving/analytical abilities
- Leadership and supervisory skills
- Possess executive-level communication and presentation skills
- Demonstrated strength in creating partnerships and in building relationships with other functions and associates within the organization

Knowledge, Skills, Abilities and Competencies:
- Decision Quality
- Collaborates
- Drives Engagement
- Ensures Accountability
- Plans and Aligns
- Communicates Effectively
- Customer Focus
- Develops Talent
- Drives Results
- Manages Conflict

Atlanta, Georgia

​When it was founded in 1978 by Bernie Marcus and Arthur Blank, The Home Depot began changing consumers’ perspectives about how they could care for and improve their homes. The Company created the “do-it-yourself” concept, spawning an entire industry that now spans the globe.

Today, The Home Depot® is the world's largest home improvement specialty retailer, with more than 2,200 retail stores in the United States (including Puerto Rico and the U.S. Virgin Islands), Canada, Mexico and China. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor's 500 index.


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