Charlotte, North Carolina


Hearst Media Production Group is actively seeking a dedicated and enthusiastic Client Activation Director to join our growing Business Development team, which works with brands, non-profits, and high net-worth individuals on original series on Broadcast Network Television and digital content. This is a full-time role that will be responsible for overseeing the day-to-day project management, execution, and client-service for all non-production related activations (e.g. Marketing, PR, social) of series' partnerships. This individual work with multiple internal stakeholders and serve as the key client contact to ensure a positive, streamlined experience for our partners who fund multi-million-dollar, multi-platform media programs that positively inspire people's lives.

This position reports to the Senior Vice President, Managing Director of Sales and is based in Hearst's new facility in Charlotte, NC.

Duties & Responsibilities
  • Liaises with all internal departments including Production, Research, Digital / Social, and PR to ensure that all stakeholders are consistently informed and adhering to the terms of partnership deals, with a key focus to ensure activation strategies align with core partner goals, brand philosophies, and KPIs
  • Responsible for successful new season onboarding and strategic execution of all non-production elements, with ability to pivot strategies and maintain budgets with shifting client needs
  • Collaborate with Research to ensure that client's measurement and reporting needs are consistently and effectively communicated throughout the broadcast season, inclusive of Nielsen ratings, social media metrics, earned media reach, and custom study analysis
  • Collaborate with sales lead to construct strategic renewal proposals, highlighting overall partnership performance and investment impact analysis
  • Oversee continuous development and optimization of the CRM process to maintain a high standard of client communication with strategic touchpoints from onboarding and throughout production cycle
  • Ideate against additional business growth opportunities for existing clients, including incremental digital solutions & marketing extensions

  • 6+ years of experience in Marketing, Project Management, or Brand / Partnership Activation
  • Interest in Sales and Business Development growth trajectory

  • Clear and effective written and verbal communication skills and the comfort to interact with all internal and external stakeholders, including senior-level executives
  • The ability to thrive in a fast-paced environment, handle multiple projects simultaneously, and meet deadlines in a cross functional, collaborative working environment
  • Strong understanding of marketing solutions and experience working with teams to ensure proper implementation and optimization
  • Ability to problem solve, facilitate solutions, formulate, and recommend strategies to maximize impact
  • Ability to adapt to change, influence, and act as a team player
  • Data-driven, results-oriented, detail-obsessed

  • Related experience and/or training considered as well as a combination of education and experience.

Additional Requirements

As part of its continued efforts to maintain a safe workplace for employees, Hearst Media Production Group requires that all newly hired employees be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law. Hearst Media Production Group will consider requests for reasonable accommodations in accordance with applicable legal requirements.

About Hearst Media Production Group

Hearst Media Production Group(HMPG), a business unit of Hearst Television, is an independent producer and distributor of original programming for TV stations, broadcast and cable networks and streaming services. HMPG produces hundreds of hours of programming annually across linear, streaming, digital and social media platforms for domestic and international distribution in nearly 100 countries. Its popular shows include "Matter of Fact with Soledad O'Brien," America's #1 syndicated political program; the Emmy Award-winning educational/informational (E/I) programming blocks airing weekends nationwide including "Weekend Adventure," on ABC stations; "CBS Dream Team," on the CBS Network; "The More You Know," on the NBC Network; "One Magnificent Morning," on The CW Network; "Mi Telemundo" on the Telemundo Network and "Go Time!" on independent stations. HMPG also distributes a diverse slate of other programming and content including "Law&Crime Daily," "Prime Crime," "Consumer Reports TV," and the company's dedicated FAST channels "Xplore" and "The Jack Hanna Channel," available on some of the most popular smart TVs and streaming platforms.

Charlotte, North Carolina

Hearst Television is a national multi-media company with operations serving nearly three dozen U.S cities, reaching one out of every five U.S households. We deliver local and national news, weather, information, sports, and entertainment programming via every available content-delivery platform. Hearst Television is recognized as one of the media industry’s premier companies, where quality journalism and service to the community are our core values. The company and its employees have been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a subsidiary of The Hearst Corporation. Founded in 1887, Hearst is one of the world’s most admired private media and information companies with some 200 business in more than 150 companies. 

Similar jobs