Charlotte, North Carolina

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Regular or Temporary:

Regular

Language Fluency:  English (Required)

English

Work Shift:

1st shift (United States of America)

Please review the following job description:

Inspiring and building better lives and communities. Delivering care at every touchpoint. We’re Truist. And we’re looking for bright, talented, energetic content professionals that thrive in a fast-paced, agile environment.

As a teammate in the Truist Content Hub, you'll become the voice of Truist. You’ll create strategic content for client communications and experiences to consistently deliver the Truist brand voice throughout the organization. You’ll strive to provide a distinctive content experience that helps drive client engagement, retention, and positive client behavior.

Essential duties and responsibilities: Here’s a summary of the essential functions for this job. Other duties may be performed, both major and minor, which aren’t mentioned below. Specific activities may change from time to time. So, here’s what we do: 

  • Be the Truist brand voice by championing our verbal identity principles through effective content strategy, writing, and editing, peer review, agency consultation, ongoing training and education, and pair writing with SMEs.
  • Develop and execute content strategies to meet marketing objectives for aligned team(s) and work streams. This could include using research to determine the appropriate tactics for our various audiences and channels.
  • Write and edit outstanding copy that’s creative, easy to understand, on-brand, and backed by data and research. Content could be for websites, applications, emails, videos, articles, reports, naming exercises, social media, ads, brochures, direct mail, and other marketing or service channels.
  • Collaborate like a great teammate with business partners, marketing and brand strategists, product owners, UX, UI, and graphic designers, and other key stakeholders to deliver distinctive client experiences with compelling content.
  • Love and champion editorial style by following, promoting, and adding to grammar and format guidelines to ensure quality, consistency, and brand alignment across product families within Truist.
  • Lead with strategic solutions by understanding, applying, and disseminating content strategies and best practices in cross-functional teams.
  • Adopt new and existing technology to capture, store, deliver and preserve Truist content.
  • Practice quality assurance procedures at each deliverable stage to maintain content integrity and ensure that content meets project specifications and standards

Required qualifications: The following requirements represent the knowledge, skill, and/or ability to do the job. We’ll make reasonable accommodations to help individuals with disabilities perform essential functions. So, here’s what we’re looking for:

  • Bachelor’s degree in English, Marketing, Communications, Business Administration or related field, or equivalent education and related training
  • 5+ years of content marketing-related experience, or an equivalent combination of education and experience
  • Excellent writing and editing skills, including advertising/promotional/educational copywriting, copyediting, wordsmithing, voice and tone adaptation based on audience and channel

Skills and preferred qualifications that’ll help you stand out: 

  • Excellent communication skills, including ability to present ideas and solutions in a clear and compelling way
  • Ability to think strategically and creatively to achieve marketing objectives and optimize the client experience
  • Specialized content marketing and/or broad knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital experiences, personalization, audience targeting)
  • Technical proficiency with Microsoft suite and Adobe creative suite
  • Financial industry experience
  • Master’s degree in English, Marketing, Business Administration, Communications, or related field

Truist is an Equal Opportunity Employer and considers all qualified applicants regardless of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law.

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding 
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
 

Truist supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace.

EEO is the Law   Pay Transparency Nondiscrimination Provision   E-Verify

See Job Description

Charlotte, North Carolina

BB&T and SunTrust formed Truist with a shared purpose—to inspire and build better lives and communities. With our combined resources, collective passion, and commitment to innovation, we’re creating a better financial experience to help people and businesses achieve more. With 275 years of combined BB&T and SunTrust history, Truist serves approximately 12 million households with leading market share in many high-growth markets in the country. The company offers a wide range of services including retail, small business and commercial banking; asset management; capital markets; commercial real estate; corporate and institutional banking; insurance; mortgage; payments; specialized lending; and wealth management. Headquartered in Charlotte, North Carolina, Truist is the sixth-largest commercial bank in the U.S. Truist Bank, Member FDIC.

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