We are Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: Job SummaryThere will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

Consulting and Delivery

+ The Senior Manager (SM) is responsible for delivering value from with hosted marketing database solutions, developing reporting and modeling frameworks, interpreting results, and managing analytic deliverables. He/she will also:

+ Design, develop, and implement measurement solutions that tie organizational objectives to digital marketing capabilities while communicating the value to a senior client audience.

+ Lead teams and manage clients through strategy and deployment of digital analytics platforms and services across digital properties including mobile web and apps.

+ Lead the orchestration of martech platforms leveraging data and analytics to execute personalization and optimization use cases.

+ Demonstrate Accenture’s thought leadership leveraging analytics and personalization to deliver best-in-class customer experiences.

+ Drive portfolio growth through business development, proposal writing and identifying new opportunities with clients while developing and selling solutions against those opportunities.

+ Define processes and operating models to develop and scale industry leading marketing analytics capabilities across organizations.

+ Be responsible for developing strong client relationships and supporting the overall analytics business while acting as a technical advisor to internal account teams.

Basic Qualifications

+ Minimum of 10 years of experience in digital marketing and digital data / analytics

+ Minimum of 10 years of orchestrating customer experiences leveraging personalization and experimentation capabilities

+ Strong communication skills with the proven ability to explain advanced concepts and complex solutions illustrating the value of our offerings

+ Passionate about data, analytics and technology (ex: avid consumer of TED talks and Wired Magazine)

+ Minimum of Bachelor's degree or higher in marketing, economics, mathematics, or technical specialty

Advanced Qualifications

+ Ability to manage multiple teams on and off-shore responsible for implementing and operating a digital analytics program.

+ Deep technical understanding of how digital analytics and tag management solutions are deployed and architected across various data platforms.

+ Ability to complete complex tool deployments across product suites like Adobe Experience Cloud and Google Marketing Platform / Google Cloud Platform.

+ Experience working with Customer Data Platforms and architecting a data collection strategy.

+ Experience working with experience optimization tools (Adobe Target, Optimizely, Maxymiser, etc.)

+ Deep knowledge of strengths and weaknesses across technology providers.

+ Ability to architect a digital customer data architecture and support the deployment delivery.

Set Yourself Apart

+ Thought leader with a track record of developing perspectives on industry trends and best practices related to data and analytics

+ Experience delivering and managing client-facing projects in consulting, agency or other business-related services.

+ Experience selling and solutioning large-scale programs oriented around data and analytics.

+ Experience performing advanced analytics on digital data sources and working within cloud environments (AWS, GCP, Azure).

+ Experience developing reporting and advancing data visualization capabilities with new or existing tools (e.g. Tableau, Power BI, etc.).

+ Knowledge of SQL databases and demonstrated skill using R/Python/SAS or similar data management tools required.

+ Solid Knowledge of data integration techniques and processes (Data matching & key vendors, data fusion & key partners, etc.).

Professional Skill Requirements

+ You are comfortable working within a highly matrixed organization and partnering with delivery teams located in different geographic areas from the one to which you are assigned.

+ Ability to take complex solutions and make them simple to explain and digest

+ Proven ability to work creatively and analytically in a problem-solving environment

+ Strong sales and client facing presence

+ Strong attention to detail

+ Desire to work in an information systems environment

+ Excellent communication (written and oral) and interpersonal skills


Accenture is a global management consulting, technology services and outsourcing company. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with its clients to help them become high-performance businesses and governments.

Working with Accenture in the United States,  you can join ranks with more than 211,000 people in 120 countries and work with clients in nearly every major industry worldwide, including 96 of the Fortune Global 100, more than three-quarters of the Fortune Global 500 and government agencies around the world. Accenture’s people build careers in different areas of business, specifically Consulting, Technology and Outsourcing, as well as within our internal corporate functions.

With the breadth of talent our people have, they not only build strong careers, they offer their talents and skills to help clients and communities around the world.

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