Mooresville, North Carolina

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits .

**Lowe’s is able to offer remote employment of this position in the following states: AL, AR, AZ, CA (salaried roles only), CT, CO, DE, FL, GA, IA, ID, IL, IN, KS, KY, LA, MD, MA, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY.**

**Job Summary:**

The primary purpose of the Paid Media Sr. Specialist is to support the Paid Media Manager and Paid Media Sr. Analysts by assisting to deliver the daily execution and optimization of digital marketing campaigns. The Paid Media Sr. Specialist will assist with all aspects of digital marketing channel and campaign management, including day to day campaign stewardship, vendor partnership planning and collaboration, competitive tracking and insight, and campaign performance recaps and communication. The Paid Media Sr. Specialist is responsible for managing paid search or paid social advertising campaigns to weekly and monthly budget goals and will analyze performance data and provide appropriate action plans based on conclusions.

This role leverages digital marketing channels to drive in-store and online traffic through optimizing current programs. Responsibilities include but are not limited to developing creative and ad copy strategies, analyzing data and data process flows, scheduling campaigns (both recurring or ad hoc), tracking results, working with internal tools/processes and external vendors. The Paid Media Sr. Specialist will work cross-functionally with Merchandising Marketing, Creative, Data and Analytics, and Marketing Operations to understand product marketing strategy, develop the appropriate campaign structure, evaluate and optimize campaigns, and ensure the right technology capabilities are being utilized to deliver high performing paid search or paid social campaigns.

**Key Responsibilities:**

• Monitor daily budget pacing and analyze campaign results to optimize digital marketing campaigns.

• Write and execute ad copy, and work with cross-functional partners to develop optimal creative for paid search or paid social campaigns.

• Utilize media buying tools to effectively develop, manage and deliver digital advertising campaigns.

• Generate performance reporting on daily, weekly and monthly basis.

• Collaborate with vendor partners to stay on top of industry trends and integrate best practices in campaigns.

• Work cross-functionally with Merchandising Marketing, Creative, and Data & Analytics teams to understand product marketing strategy, build and execute campaigns and evaluate results to ensure campaigns are delivering on goals and objectives.

• Lead conversations with external media partners to negotiate media rates in order to improve campaign efficiencies.

• Work alongside Marketing Operations teams to ensure the team is leveraging the right mix of technology and customer data in paid search and paid social campaigns.

• Work across Digital Marketing Team with SEO, Display, Search, Social and Affiliate Marketing teams to maximize traffic online and instore.

**Required Qualifications:**

• Bachelor’s degree in Business, Communications, or Marketing

• 1 year experience with Marketing, Social Media, Communications, Data Analysis, or Paid Media

**Preferred Qualifications:**

• 1 year agency or retail experience

**About Lowe’s:**

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 19 million customer transactions a week in the United States and Canada. With fiscal year 2021 sales of over $96 billion, Lowe’s and its related businesses operate or service nearly 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

**EEO Statement**

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law. Pay Range for Colorado: $46,900.00 - $78,200.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits .

Mooresville, North Carolina

Our Military Commitment

At Lowe's, our commitment to recognize, honor, and respect those who serve in our country's military is rooted in our history and informs the decisions we make today:

  • Lowe's was founded on the heels of World War II, by veteran Carl Buchan, whose leadership and vision helped us grow from a small hardware store in Wilkesboro, NC, into the FORTUNE 100® company we are today.
  • Lowe's is ranked #38 among GI Job's "Top 100 Military-Friendly Employers®".
  • Lowe's is part of the Military Spouse Employment Partnership (MSEP), working with military installation contacts to promote job opportunities to military spouses.
  • Lowe's is an Employer Support of the Guard and Reserve (ESGR) Partner.
  • Lowe's offers extended benefits for employees serving in the military.

We regularly participate in a variety of military-sponsored events and job fairs across the country, looking for more people to join the Lowe's team of military veterans. At more than 14,000 strong, our military veteran employees work in roles across our organization, from management to retail and customer support. And we demonstrate our appreciation for them in many ways, including:

  • A 10% discount to all veterans during Memorial Day, Fourth of July and Veterans Day weekends; and a 10% discount every day to all active, reserve, retired and disabled veterans who carry a valid, military-issued photo ID card.
  • Regular support for the military and the USO, including recent refurbishments to 16 USO centers across the U.S., to help welcome home our returning troops.
  • The Lowe's Employee Giving Campaign, which allows employees to set aside a portion of their paycheck, to benefit the USO and other organizations, which Lowe's will match 50 cents to the dollar.

The military instills leadership, a strong work ethic, and a passion for a job well done. It allows pioneering spirits to demonstrate their commitment to teamwork and problem solving. And these are the traits of a Lowe's employee. As you focus on your post-military career, consider exploring the employment opportunities at Lowe's.

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