Manila,

Delivery & ownership of data driven customer centric CRM/marketing & campaign mgt. projects leveraging next gen AI/ML & analytics capabilities, to deliver real time and personalized offers, services and experiences to customers with objectives of –

o Increasing prospects and driving acquisition

o Increasing existing customer lifetime value (usage, x-sell, experience)

o Improving retention (churn reduction)

o Improving pricing & promotions (dynamic)

o Improve channel performance (traffic analytics)

o Improve customer journey (journey analytics)

• Understand the client’s Acquisition and Usage & Retention baseline and priorities (people, process, tech)

• Co-create with client, define the marketing & data strategy and implementation roadmap

• Define segment objectives, identify data sources & build foundation, create customer 360 degree view, execute real time scoring, propensity modeling and best offer omni channel targeting (e.g. relevant digital, inbound/ outbound channels)

• Design, development & delivery of new campaigns, across data lake (e.g. 1st party, 3rd party etc.), data processing (ingestion, cleansing), BI & Analytics (e.g. predictive analytics, CAR, JAR), business processes & rules (customer journey, proactive retention) & business outcomes

• Bachelor's degree or equivalent in Statistics, Economics, Computer Science or applied Math, Physics or other relevant subjects • Master’s degree in business administration (MBA) or post graduate degree in Statistics or Business Management • Has 5 years of Consulting or Industry experience focusing on the telecommunications sector, preferably in data/ analytics domains related to Customer Acquisition, Usage & Retention covering any of the following- o Running Real time BTL campaigns leveraging AI/ Analytics across traditional B2C product lines o Experience of driving SMB Data driven campaigns (preferable) o Exposure to e2e Lifecyle across data lake (e.g. 1st party, 3rd party etc.), data processing (ingestion, cleansing), BI & Analytics (e.g. predictive analytics, CAR, JAR), business processes & rules (customer journey, proactive retention) & business outcomes o Experience in running projects on customer journey analytics, proactive retention, dynamic pricing and channel analytics preferable o Experience of running campaigns across channels - digital, inbound, outbound etc. preferable o Exposure to Value measurement and tracking of campaigns o Experience in working on various marketing & campaign management tools i.e. Pega Next Best Action, Google Analytics, Adobe, Dynamic Creative Optimization etc. • Sustained client relationship management experience at

Manila,

Accenture is a global management consulting, technology services and outsourcing company. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with its clients to help them become high-performance businesses and governments.

Working with Accenture in the United States,  you can join ranks with more than 211,000 people in 120 countries and work with clients in nearly every major industry worldwide, including 96 of the Fortune Global 100, more than three-quarters of the Fortune Global 500 and government agencies around the world. Accenture’s people build careers in different areas of business, specifically Consulting, Technology and Outsourcing, as well as within our internal corporate functions.

With the breadth of talent our people have, they not only build strong careers, they offer their talents and skills to help clients and communities around the world.

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