, California

Job Description
As a Market Head of Community Activation, you will serve as the market’s community, marketing and strategic expert to support business growth and to strengthen CVS Health and Aetna brands through planning and coordinating marketing tactics at a local, regional and national level. In this role, you will oversee the development and deployment of tactics that are repeatable, scalable, measurable, engaging and differentiate the Aetna brand to drive growth in local markets by accessing competitor intelligence, multicultural insights, community relations opportunities, media and communications strategies, volunteerism and employee giving.

The Market Head of Community Activation will cultivate and maintain key business relationships with leadership across the Enterprise representing all lines of business to collaborate on marketing opportunities that help advance local market growth and activation. Furthermore, you will leverage and incorporate CVS Health and Aetna enterprise initiatives to align with local campaigns and the corporate overarching strategy as well as manage and influence local social media efforts with a particular emphasis on LinkedIn and local community media outlets to create deeper engagement with local communities.

Additional responsibilities of the Market Head of Community Activation include:

- Establish and maintain not-for-profit and for-profit National and Regional community partnerships that fuel local market growth
- Manage allocated budget effectively to achieve above objectives including cost sharing with business segments to maximize impact
- Effectively manage relationships with local market and segment leaders
- Lead efforts to reply substantively to request for proposal (RFPs) and Finalist Presentation requests from business segments
- Serve as a thought-leader with local organizations (multi-cultural, faith-based, community, business, broker/consultant, trade, etc.) in order to better understand community health needs, as well as to create Aetna brand goodwill
- Display the Aetna brand in a professional, consistent, and inspiring way that connects the brand with the consumer, leading to brand loyalty, acquisition, and cross-sell and upsell opportunities
- Maintain relationship with the CVS Health Corporate Social Responsibility, Impact Investment, and Workforce Initiatives teams to leverage grants and resources in market as appropriate
- Ability to manage key internal and external partners
- Available evenings and weekends as needed to participate in important community activities

Required Qualifications
- Minimum 5 years of developing and executing community programs experience
- 3 years or more of Project Management and/or Program Management experience
- Ability to travel overnight up to 15%

COVID Requirements


COVID-19 Vaccination Requirement
CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

Preferred Qualifications
- Proven proficiency in collaborating with diverse communities and organizations
- Proficient in Microsoft Office applications such as Word, Excel, PowerPoint, etc.
- Ability to create and deliver business and community presentations as well as present to enterprise and external senior level executives
- Fluency in Spanish is a plus

Education
- Bachelor's degree from an accredited college or equivalent work experience is required

Business Overview
Bring your heart to CVS Health
Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day.
CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. See Job Description

, California

Continue serving and work with a purpose

As a CVS Health colleague, you'll find career opportunities across the organization and at every stage of your career. More important, your work will have an impactful purpose on someone's life, including your own. Learn more about how you can continue serving on your next mission at CVS Health.

Careers for Veterans and Military Spouses

 

"The military has an ethos that is grounded in purpose-driven service that’s bigger than the individual. The same holds true for us at CVS Health. You can talk to colleagues in any part of our business and they will be able to articulate our company’s purpose. Working here provides an opportunity for service members and military spouses to continue to serve, just in a civvies."

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