Bolingbrook, Illinois

OVERVIEW

Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts-in ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics. To make Ulta Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Ulta Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful.

THE IMPACT YOU CAN HAVE:

The Senior Manager of Influencer Relations will be responsible for leading and developing Ulta Beauty's Influencer Relations strategy and building the Influencer Relations team. This individual will oversee, develop and guide their team in the ideation, creation and execution of influence strategies and go-to-market programs that support the growth, awareness and consideration of the Ulta Beauty brand.

You will be the guardian and govern of the organization's holistic planning, point of view and partnerships with creators, experts and influencers across the total organization for all channels. It is a job that requires vast knowledge of the influencer landscape and the ability to manage multiple influencer marketing programs within Ulta Beauty.

The Senior Manager will lead the strategic framework development outlining all spheres of influence for Ulta Beauty and will work cross-functionally to expand the strategy to include programs including associates, experts and ambassadors.

You are a student of culture and study how beauty intersects with culture, how the creator economy is transforming modern marketing and the ever evolving social and digital landscape. You have deep expertise in Influencer strategy, leveraging creators to drive business, brand and campaign success. You understand how all levers of influence marketing together complement broader marketing work and have a strong perspective on how to measure and demonstrate ROI through these activities. You are a skilled people leader who can develop and manage a talented group of direct reports and are a strong cross-functional team peer and leader.

CORE JOB RESPONSIBILITIES:

Strategic Planning:
  • Develop central governance model for creator and talent partnerships across the enterprise that ensures all partnerships align with Ulta Beauty's values and brand; partner with creative, legal, digital marketing (affiliate), Brand Partner Marketing, UB Media (RMN), Social and Services to develop enterprise use for talent and creators
Influencer Marketing Strategy & Execution:
  • Lead the development & oversee the execution of multi-faceted influence strategy designed to improve the full marketing funnel-increasing brand awareness, engagement, consideration and conversion
  • Evolve and grow the Ulta Beauty Collective to service the enterprise strategy, guiding the team whom will own the yearly planning and management of the Collective
  • Working in partnership with Livestream and Social to identify and consult on talent for on-air shopping programming, inclusive of training and development and contract creation and negotiations
  • Collaborate with Affiliate team on content partnerships to ensure governance over creator
Measurement:
  • Establish measurement strategies across organic reach, engagement, impressions, traffic and sales that ladder to overall short and long-term business goals.
  • Create a reporting structure to evaluate the impact of the holistic influencer and creator programs being run through the Influencer Relations team.
Thought Leadership:
  • Proactively share influencer marketing expertise with the broader organization through education and insights. Where relevant, share influencer marketing news and industry insights with team members, illustrating why and how influencer and creator marketing is influencing and impacting brand marketing and consumer engagement.
  • Elevate the influencer marketing IQ of the organization through trainings and materials that teams can leverage.

Team Growth & Development:
  • Manage Influencer Relations team members, overseeing career development, day-to-day supervision of activities, coaching, and evaluation.
  • Manage, motivate and grow the influencer team to increase our impressions; coaching the team on how to manage influencer selection, negotiations, delinquency and engagement.
  • Lead and manage agency partners that support influencer campaign, discovery and management
Investment Approach:
  • Own the influencer marketing budget and determine how to best allocate funding across content creation, amplification, conversion and expertise to drive campaign KPIs and ladder to larger business outcomes.
  • Work with insights to optimize plans and budgets accordingly to expand and manage the current portfolio of influencers, test new platforms and verticals.
Relationship Building:
  • Develop company POV surrounding creator partnerships - outlining partnership criteria and payment structures that ladder to Ulta Beauty's values
  • Manage external agency partners for Ulta Beauty Collective and paid media programs
  • Foster and develop strong relationships with influencer talent agencies and agents, creating new and unique opportunities for partnerships in innovative capacities
Risk & Issue Management:
  • Collaborate with legal to ensure FTC compliance for all paid influencer and creator partnerships, developing auditing guidelines for regular content reviews; Manage all yearly contract reviews with legal to ensure compliance is most current based on evolution of content spaces
  • Partner with Rapid Response team on any creator or influencer-related issues, providing counsel and recommendation to mitigate any risk with third-party partners
ESSENTIALS FOR SUCCESS:
  • Relevant Experience: 10+ years experience in social, influencer marketing and/or communications in beauty, fashion and/or lifestyle industry; Experience building, managing and mentoring a dynamic team of creatively-minded influence marketers

  • Consumer-centric thinker: Strong understanding of consumer codes within social platforms, current events and subculture trends.

  • Inclusivity: You are an inclusive leader with a high EQ and champions for diversity, representation and partnership. You champion and welcome perspectives from all in order to inform strategic development that aligns with our brand values.

  • Integrated communicator: Clear, concise and well-organized communications across a variety of platforms and channels with superior executional delivery. You will need to communicate with internal teams, external agencies, creators and their agents with a clear plan and directive

  • People person: Identify and partner with various external agencies, vendors, creatives, creators and talent agents. Candidate will get extensive experience in working with external parties, as they will need to develop and maintain relationships with KOLs and their agents, as well as comms and creative agencies.

  • Results oriented: You are most comfortable in work environments which are outcome-oriented and merit-based, and are highly motivated by goal accomplishment.

  • Receptive to change: You are flexible, adaptable, innovative, and open in response to competitive pressure and market change.

  • Multifunctional Team leader: Demonstrated ability to lead multifunctional teams via identifying, engaging and leveraging the right resources to deliver desired outcomes.

  • Crisis & Issue Management: Crisis & Issues Management/Prevention. Candidate will work closely with Communications function to mitigate risks associated with creator partnerships,

The pay range for this position is USD $98,000.00/Yr. - USD $166,300.00/Yr. with the opportunity to earn additional compensation pursuant with the Company's bonus plan. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Fvisit our Benefits and Career Development page:https://careers.ulta.com/careers/about-us/benefits-and-career-development

ABOUT

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty's own private label. Ulta Beauty also offers a full-service salon in every store featuring-hair, skin, brow, and make-up services.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

Bolingbrook, Illinois

ULTA Beauty is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. Ulta Beauty provides affordable indulgence to its customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer. ULTA Beauty, through its stores and ulta.com, offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools, as well as salon haircare products. ULTA Beauty also offers a full-service salon in all of its stores. Founded in 1990 and headquartered near Chicago, ULTA Beauty employees more than 19,000 associates.

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