San Jose, California


Job Summary

Reporting to the Vice President for Student Affairs, the Associate Vice President for Enrollment Management (AVPEM) is a senior management position and serves as the chief enrollment officer for SJSU. The AVPM leads the campus efforts to identify, recruit, enroll, retain and graduate a diverse student body in alignment with the campus mission, multi-year strategic enrollment management plan, enrollment targets, forecasted enrollment trends, and fiscal requirements. The AVPEM works closely with the VP for Student Affairs and members of the President’s Cabinet as well as Deans, Associate Deans, Associate Vice Presidents, and other campus leaders to develop short and long term plans and meet strategic enrollment objectives as well as ensure a coordinated campus culture focused on student success and eliminating equity gaps.

The AVPEM is responsible for the leadership, management, planning, administration, direction and evaluation of the Enrollment Management unit which serves prospective students, applicants, enrolled students, family members, faculty, staff, alumni and community partners. This position has delegated authority and responsibility to manage the university’s key student enrollment functions through program management, strategic planning, and supervision of departments including Undergraduate Admissions & Outreach; Enrollment Management Technical Implementation & Communications; Financial Aid & Scholarship Office; Office of the Registrar; Testing Office; and Office of the AVP. The incumbent directly supervises management level directors, administrative analysts and administrative support staff and indirectly oversees a combined unit with approximately 120 employees and an operating budget of $8M comprised of multiple funding sources. The AVPEM ensures a student-centered approach within Enrollment Management with an emphasis on customer service, student success, equity and excellence. The AVPEM represents the university and division on internal and external committees and serves on divisional management teams.  


Key Responsibilities

  • Leads enrollment planning efforts by working closely with the Vice President, the President’s Cabinet, Deans, Associate Deans, Associate VPs, colleagues across the university and community partners to develop, implement and modify a multi-year strategic enrollment management plan with associated strategies to achieve the university’s qualitative and quantitative enrollment goals and objectives at the campus, college, department and program level
  • Evaluates effectiveness of the multi-year strategic enrollment management plan continuously and modifies as needed
  • Formulates metrics, policies and procedures for establishing and achieving objectives in student recruitment, admissions, marketing, communications, registration, financial aid, testing, retention and graduation
  • Collects and leverages data and analytics to inform enrollment management decision making in strategy and all aspects of operations
  • Leads efforts to educate the campus about strategic enrollment management, current trends and forecasting related to meeting enrollment goals and objectives
  • Segments out current and new markets for recruitment, marketing, communication, yield and enrollment
  • Hires, trains, supervises, and evaluates the management team within Enrollment Management that includes the Director of Financial Aid & Scholarship Office; Director of Enrollment Management Technical Implementation & Communication; University Registrar; Director of Undergraduate Admissions & Outreach; and Testing Administrator as well as one Confidential staff member and one administrative analyst.
  • Leads the Enrollment Management unit comprised of approximately 120 managers, coordinators, analysts and administrative staff who serve regular academic session, special session and open university students
  • Manages the Enrollment Management budget of approximately $8M which includes CSU Operating Fund, trust accounts and recovery accounts. Submit requests for new funding, forecast mid-year and end of year balances and monitor expenditures in collaboration with management team


Knowledge, Skills & Abilities

  • Skilled in working and communicating successfully in a culturally diverse work setting
  • Skilled in progressively responsible administration
  • Skilled in developing and implementing a strategy to recruit, retain and graduate university students
  • Skilled in segmenting out current and new markets for enrollment growth
  • Knowledge of financial aid strategy to support new and continuing enrollment
  • Skilled in leading large teams with a customer service focus and supervising, evaluating, training and hiring management level staff
  • Fiscal administration skills including overseeing budgets in excess of $1M, developing budget proposals and reconciling expenditure reports
  • Skilled in developing and carrying out assessment of strategic goals
  • Ability to collaborate with colleagues at all levels within the organization
  • Knowledge in making data-informed decisions
  • Ability to research and analyze complex information
  • Skilled in developing policies/procedures as well as applying state and federal policies and procedures


Required Qualifications

  • Master’s Degree in higher education administration, student affairs, educational leadership, educational counseling, public administration or related field
  • A minimum of ten years of experience with at least five years serving at the director level or above in a college of university setting
  • Experience in at least one area of enrollment management
  • A background of progressively increasing leadership responsibility as a director in a functional area within Student Affairs; Fiscal oversight of at least a $1M budget; Demonstrated experience working in a racially diverse setting;


Preferred Qualifications

  • Doctorate in higher education administration, student affairs, educational leadership, educational counseling, public administration or related field
  • A minimum of ten years of progressively responsible professional experience in academic and/or student affairs administration or related fields in a college/university setting, including responsibility for planning, policy, program development and program implementation at the director level or higher
  • Experience in one of the functional areas within Enrollment Management
  • Experience working with underrepresented students and maximizing access to higher education
  • Experience in developing and accessing a comprehensive enrollment plan as well as identifying new enrollment markets for growth
  • Experience collaborating with partners across the university to achieve common goals



Classification: Administrator IV
Hiring Range: Commensurate with experience

San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary.


Application Procedure

Click Apply Now to complete the SJSU Online Employment Application and attach the following documents:

  • Resume
  • Letter of Interest

All applicants must apply within the specified application period: March 25, 2022 through April 17, 2022. This position is open until filled; however, applications received after screening has begun will be considered at the discretion of the university.


Contact Information

University Personnel


CSU Vaccination Policy

The CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement as a condition of employment. The system wide policy can be found at and questions may be sent to


Additional Information

Satisfactory completion of a background check (including a criminal records check) is required for employment. SJSU will issue a contingent offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was offered the position on a contingent basis.

The standard background check includes: criminal check, employment and education verification. Depending on the position, a motor vehicle and/or credit check may be required. All background checks are conducted through the university's third party vendor, Accurate Background. Some positions may also require fingerprinting. SJSU will pay all costs associated with this procedure. Evidence of required degree(s) or certification(s) will be required at time of hire.


All San José State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Housing Fire Safety Notification: 

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the Annual Security Report (ASR) is also now available for viewing at The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and Sexual Assault prevention information, and information about drug and alcohol prevention programming. The ASR also contains statistics of Clery crimes for San José State University locations for the three most recent calendar years. A paper copy of the ASR is available upon request by contacting the Office of the Clery Director by phone at 408-924-1501 or by email at

Pursuant to the Higher Education Opportunity Act, the Annual Fire Safety Report (AFSR) is also available for viewing at The purpose of this report is to disclose statistics for fires that occurred within SJSU on-campus housing facilities for the three most recent calendar years, and to distribute fire safety policies and procedures intended to promote safety on Campus. A paper copy of the AFSR is available upon request by contacting the Housing Office by phone at 408-795-5600 or by email at


Equal Employment Statement

San José State University (SJSU) is an Equal Opportunity/Affirmative Action employer committed to nondiscrimination on the basis of age, ancestry, citizenship status, color, creed, disability, ethnicity, gender, genetic information, marital status, medical condition, national origin, race, religion or lack thereof, sex, sexual orientation, transgender, or protected veteran status consistent with applicable federal and state laws. This policy applies to all SJSU students, faculty and staff programs and activities. Title IX of the Education Amendments of 1972, and certain other federal and state laws, prohibit discrimination on the basis of sex in all education programs and activities operated by the university (both on and off campus).


San Jose, California

San Jose State is conveniently located on 154 acres in downtown San José, midway between San Francisco and the Monterey/Carmel area at the sunny southern end of San Francisco Bay, and is easily accessible from area freeways.

From its beginnings as a normal school that trained teachers for the developing frontier, SJSU has matured into a metropolitan university offering more than 134 bachelor's and master's degrees with 110 concentrations.

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