Plantation, Florida

Job Description
Aetna Better Health of Florida (ABH-FL) is seeking a Senior Manager, Community Development & Outreach, located in northern Florida (e.g., Tallahassee, Jacksonville, Gainesville). This position takes the lead in identifying external partners (stakeholders in community-based organizations, political affiliates, provider and member-related organizations) and building the partner relationship in order to serve the interests of our members, clients and business goals. This position coordinates with a southern-Florida peer, reports directly to the ABH-FL CEO, and is collaboratively responsible for successful execution of the community development strategy throughout the state.
A thorough knowledge of Florida Medicaid and its core agency, community and political constituencies is essential; preference given to someone with existing relationships that serve Medicaid populations and providers. You will have experience with difficult-to-reach consumer populations in rural communities as is prevalent in north Florida. The manager will also work closely with the health plan’s senior management team to develop and execute a variety of community outreach, media, and public relations programs to support the health plan’s marketing efforts.
• Assists with the collaboration of government program coordination by directing outreach staff to ensure the outreach & marketing plan(s) comply with State contract guidelines.
• Assists with the development of all marketing and promotional materials; ensures all materials receive approval by the State.
• Develops, implements, and evaluates comprehensive outreach & marketing plans for the health plan’s community relations activities to promote regional government program membership growth and retention, including advertising, social media, direct mail, product enhancement and development, and benefit design.
• Identifies key community organizations and coordinates efforts to participate, educate and promote the health plan presence within the community.
• Develops and implements programs, such as health and wellness initiatives, for each region to generate media coverage.
• Coordinates community and public relations events.
• Manages the government programs eligibility determination and recertification staff as necessary.
• Manages the territory budget; controls expenses while meeting performance requirements.
• Recruits, develops, motivates staff.
• Performs other related duties as assigned.
• Collaborates on community projects and programs with our participating provider groups.

Required Qualifications
Minimum of seven years’ recent and related experience in community relations working with diverse underserved populations or related field. Must have good public speaking abilities. FL Medicaid requires a valid Florida Health Insurance License (2-15 or 2-18) for this position. This position includes travel and working on weekends and participating in evening events and activities.

*Must be willing to relocate yourself to Florida and be based out of in the Northern half of Florida (Tallahassee, Jacksonville, Gainesville, Pensacola)

COVID Requirements


COVID-19 Vaccination Requirement
CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

Preferred Qualifications
Minimum of seven years’ recent and related experience in community relations working with diverse underserved populations or related field. Must have good public speaking abilities. FL Medicaid requires a valid Florida Health Insurance License (2-15 or 2-18) for this position. This position includes travel and working on weekends and participating in evening events and activities.

Education
Bachelor degree in a closely related field, or equivalent combination of education and experience.
Related copywriting and proofreading experience Minimum of one year of recent and related supervisory or project lead experience

Business Overview
Bring your heart to CVS Health
Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day.
CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. See Job Description

Plantation, Florida

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