• Developing CRM Strategy

• Designing interventions to drive customer acquisition / customer engagement

• Developing Account based marketing programs (ABM)

• Designing interventions to drive customer acquisition / customer engagement

• Managing full spectrum of Salesforce program execution from strategy definition to technical delivery in Salesforce

• Extensive experience and hands-on role in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading and coordinating solution design and deployment across multi-dimensional team

• Monitoring trends, analyzing data, to optimize Sales & marketing Programs

• Identifying process improvement opportunities

• Developing business case for campaign strategies, technology solutions

• Developing / supporting development of CRM/martech platform technology

Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects

• Overall experience of 8-11+ years in designing / managing marketing campaigns with at least 6-8+ years of hands-on/functional consultant experience in Salesforce implementation with deep functional, industry and client facing experience • Should be certified in Salesforce • Experience with CRM, Marketing software, Channel integration, Real Time Decisioning is desirable. • Experience managing CRM for large, complex clients with proficiency in measurement and operations • Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore • Ability to establish and build on working relationships effectively • Experience in managing small / mid-sized teams • Experience in working with middle to senior management levels within existing organization / client organizations • Strong experience in shaping and driving engagements and ability to lead project teams


Accenture is a global management consulting, technology services and outsourcing company. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with its clients to help them become high-performance businesses and governments.

Working with Accenture in the United States,  you can join ranks with more than 211,000 people in 120 countries and work with clients in nearly every major industry worldwide, including 96 of the Fortune Global 100, more than three-quarters of the Fortune Global 500 and government agencies around the world. Accenture’s people build careers in different areas of business, specifically Consulting, Technology and Outsourcing, as well as within our internal corporate functions.

With the breadth of talent our people have, they not only build strong careers, they offer their talents and skills to help clients and communities around the world.

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