-Hands on experience on developing CVM specific contextualized marketing strategy (such as Cross-Sell, Upsell, Retention and Acquisition strategies), customer Journey specific campaigns and offers to improve revenues and reduce churn

-Functional experience on Mar-tech tools such as Adobe campaign, Pega decisioning, SAS is a huge plus.

-Strong understanding of Marketing processes, operating model

-Overall experience of 2-4 years in Customer value management (customer lifecycle management) and defining campaign strategies to drive CVM engagements for Telecom or Banking Industries. -Strong understanding of Marketing processes, operating model -Ability to use insights for campaign and strategy optimization -Excellent understanding of CVM specific strategies (such as Cross Sell, upsell, Retention etc.) and ability to implement the strategies for the clients.


Accenture is a global management consulting, technology services and outsourcing company. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with its clients to help them become high-performance businesses and governments.

Working with Accenture in the United States,  you can join ranks with more than 211,000 people in 120 countries and work with clients in nearly every major industry worldwide, including 96 of the Fortune Global 100, more than three-quarters of the Fortune Global 500 and government agencies around the world. Accenture’s people build careers in different areas of business, specifically Consulting, Technology and Outsourcing, as well as within our internal corporate functions.

With the breadth of talent our people have, they not only build strong careers, they offer their talents and skills to help clients and communities around the world.

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