Orlando, Florida

JOB SUMMARY: The Sr. Representative of Communication Planning on the Trade Marketing team is responsible for managing marketing communications initiatives in support of Meetings & Events and Youth sales channels and external clients for both Universal Orlando and Universal Studios Hollywood. The responsibilities for this position include, but are not limited to: alignment with assigned sales channels and leaders on annual plans, marketing opportunities, and general marketing needs. It is a priority to have on-going communication with internal and external Sales partners. This position requires a strong working knowledge of Sales account marketing, B2B marketing, communication strategy, and project intake management. This is a collaborative role which works closely with several teams across the Marketing & Sales division. 

 

MAJOR RESPONSIBILITIES:

  • Work closely with internal Sales and Resort partners to understand their business goals, priorities, and key annual initiatives.  Manage the development of account marketing plans for channels within Meetings and Events and Youth segments.  Collaborates regularly with internal partners across the Brand and Trade Marketing teams for alignment and efficiency.  Responsible for presenting plans, campaign efforts and results to leadership and internal partners.
  • Manage day-to-day communication with internal sales and resort account managers, leaders and external clients. Schedule and manage on-going meetings to ensure alignment with the Sales teams.  Focus on driving solid business results while planning, prioritizing, and developing efficient marketing tools to support the Sales teams and clients for both destinations. Ensure that marketing tactics being used and/or developed by external clients aligns with Universal’s Brand strategy, standards, and approval parameters.
  • Develop marketing communication plans to support assigned Annual Event campaigns and trade shows. Have on-going communication with campaign Journey leads, Channel leads, Trade Account Marketing and Content & Creative Strategy Teams, on topics related to marketing communications and marketing opportunities applicable to assigned campaigns. Assist Sr. Manager in maintaining Quarterly and Annual Bi-Coastal Planning documentation.
  • Possess strong judgment and organizational skills to balance multiple projects with staggered delivery dates, as well as prioritize account needs for efficient tactic delivery and manage internal stakeholder expectations. 
  • Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
  • Performs other duties as assigned.

 

EDUCATION: Bachelor’s degree in Marketing, Communications, and/or business administration.  Master’s degree preferred.

 

EXPERIENCE: 3+ years of relevant experience in marketing communications.  Previous marketing and sales experience within the travel/tourism industry is a plus.

 

ADDITIONAL INFORMATION:

  • Must have strong written and verbal communication skills.
  • Must be able to effectively present information to individuals and groups.
  • Must have strong organizational and project management skills.
  • Must be able to write routine business correspondence and timelines.
  • Must be able to handle multiple tasks in a fast-paced work environment.
  • Must be proficient in Microsoft Word, Excel, PowerPoint and Outlook.
  • Working knowledge of Workfront workflow system is a plus, but not required.
  • Working knowledge of Salesforce.com is a plus, but not required.
  • Must be able to read, analyze, and interpret general business documents.

 


Your talent, skills and experience will be rewarded with a competitive compensation package.


Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means. 


Universal Orlando Resort. Here you can.

 

Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2022 Universal Studios. All rights reserved. EOE

Orlando, Florida

Universal Orlando Resort is a unique vacation destination that is part of the NBCUniversal Comcast family. For more than 25 years, Universal Orlando has been creating epic vacations for the entire family – incredible experiences that place guests in the heart of powerful stories and adventures. 

 

Universal Orlando’s three theme parks, Universal Studios Florida, Universal’s Islands of Adventure and Universal’s Volcano Bay, are home to some of the world’s most exciting and innovative theme park experiences – including The Wizarding World of Harry Potter – Hogsmeade and The Wizarding World of Harry Potter – Diagon Alley. Universal Orlando’s on-site hotels are destinations unto themselves and include Loews Portofino Bay Hotel, the Hard Rock Hotel, Loews Royal Pacific Resort, Loews Sapphire Falls Resort, Universal’s Cabana Bay Beach Resort, and Universal’s Aventura Hotel. Its entertainment complex, Universal CityWalk, offers immersive dining and entertainment for every member of the family.

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