Orlando, Florida

JOB SUMMARY: The Business Analyst for BI will be focused on eliciting requirements and maintaining documentation for critical reports, dashboards, orchestration processes and analytic solutions for our core business groups in support of marketing and strategic decision making. This is an opportunity to leverage your passion for understanding underlying business needs and to add considerable impact through delivery of critical BI solutions.  You will team with diverse stakeholders across Finance, Marketing, Operations, Sales, Product, and IT teams and work closely with them to determine reporting requirements and translate them into appropriate reporting tools. The IT team will serve as a close partner as you assure the flow of valid data from the data warehouse to reporting tools and ensure accuracy and quality to BI reports and dashboards processes.



    • Facilitate requirements elicitation working sessions to fully understand and advocate for solutions that meet current and future business needs.
    • Gather report requirements from clients across the business to make sure they satisfy their needs and help them make strategic decisions. 
    • Ability to document user requirements into a well-structured specification.
    • Critically evaluate information gathered from multiple sources.
    • Partner with delivery teams to ensure business needs are accurately represented in solution delivery.
    • Distinguish user requests from the underlying true needs.
    • Provide creative solutions to problems.
    • Responsible for QA of new reports and dashboards to ensure business needs have been met.
    • Create and maintain documentation for QA processes for the BI and Orchestration teams.
    • Team across departments to navigate and solve delivery problems if / as they occur.
    • Validate solution designs against business requirements and perform QA on end products.
    • Ability to document requirements clearly, monitor progress during development and provide end user documentation during and development and upon release of new products.
    • Excellent verbal and written communication skills and the ability to interact professionally with a diverse group that includes specialists, management, and subject matter experts.
    • Ability to communicate in business terms with business leadership, IT terms with IT partners, and partner with Data Steward to ensure data integrity from source system to report output.
    • Successfully engage in multiple initiatives simultaneously.
    • Participate in and help lead weekly business intelligence status meetings
    • Assist in the performance of other special duties and projects as needed in support of organizational goals
    • Seek opportunities to help other team members expand their knowledge and capabilities in business intelligence
    • Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
    • Performs other duties as assigned.


EDUCATION: Bachelor’s degree or equivalent experience required, preferably in Marketing, Engineering, Computer Science or Economics.


EXPERIENCE: 3+ years of experience with database queries and report and dashboard creation preferably in support of marketing and sales functions in the consumer entertainment, travel or amusement park industry. 

  • 3+ years eliciting and documenting requirements and end user documentation during dashboard and orchestration projects.
  • Demonstrated ability to take detailed requirements and convert into actionable documents.
  • Strong background in all aspects of database technology, with an emphasis in the Marketing technology stack.
  • 3+ years developing executive level and operational dashboards using tools such as Tableau, COGNOS, Business Objects or 3+ years working in a CRM delivery role.
  • Excellent written and oral communication skills

Experience/Knowledge in the following areas preferred/beneficial:

  • Travel & Resort Industry, Entertainment &/or Theme Park experience
  • CRM Analytics
  • Adobe Analytics



  • Key business intelligence expert and influencer of Sales and Marketing business intelligence development needs throughout all sales and marketing initiatives.
  • Previous experience with marketing, media and customer segmentation strategy required;
  • Experience with client engagement and communications.
  • Proven experience eliciting requirements and providing project documentation.
  • Experience building dynamic dashboards in Tableau or similar reporting tool. (Tableau preferred).
  • Experience with Snowflake, Alteryx, SQL and Relational Databases;
  • Experience with Tableau, Alteryx, Unica, Interact, and/or AAM preferred.
  • Ability to work independently in a deadline oriented environment;
  • Experience in troubleshooting and resolving problems;
  • Ability to work directly with internal departments towards issue resolution/project release;
  • Ability to evaluate quantitative data sets and determine “big picture” implications required;
  • Ability to handle multiple projects required;
  • Desire to work in a fast paced environment required;
  • Proficiency communicating research results in written, visual and verbal form required.


Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means. 

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Orlando, Florida

Universal Orlando Resort is a unique vacation destination that is part of the NBCUniversal Comcast family. For more than 25 years, Universal Orlando has been creating epic vacations for the entire family – incredible experiences that place guests in the heart of powerful stories and adventures. 


Universal Orlando’s three theme parks, Universal Studios Florida, Universal’s Islands of Adventure and Universal’s Volcano Bay, are home to some of the world’s most exciting and innovative theme park experiences – including The Wizarding World of Harry Potter – Hogsmeade and The Wizarding World of Harry Potter – Diagon Alley. Universal Orlando’s on-site hotels are destinations unto themselves and include Loews Portofino Bay Hotel, the Hard Rock Hotel, Loews Royal Pacific Resort, Loews Sapphire Falls Resort, Universal’s Cabana Bay Beach Resort, and Universal’s Aventura Hotel. Its entertainment complex, Universal CityWalk, offers immersive dining and entertainment for every member of the family.

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