Bolingbrook, Illinois


Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts-in ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics. To make Ulta Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Ulta Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful.


In this role, you will manage the definition, development, execution, and analysis of the strategy for a portfolio of existing and new guest facing digital advertising products for Ulta Beauty's retail media network, UB Media. This role will use business and customer insights to prioritize, resource and design ad products and features to be built for owned and operated properties as well as offsite experiences.

The Sr. Manager, Ad Products will maintain the long-term ad product roadmap across channels and formats. In addition, this role will help lead cross-functional sprint cycles to develop and improve ad products. Data driven analysis of new experiences and opportunities will be key to prioritizing the development of new or enhanced digital ad product offerings.


Planning & Execution
  • Develop compelling owned and operated advertising placements, formats and measurement capabilities that exceed the wants and needs of UB Media brand partners
  • Communicate detailed product requirements to UB Media Tech & Data via business product requirement documents
  • Break down concepts into epics, user stories and acceptance criteria as well as review and provide feedback to product owner team to feed into the agile development process
  • Building a collaborative working relationship with sales and marketing management to compile business and customer insights to inform ad product developments
  • In partnership with the Digital Experience & Product Management teams, collaborate with senior leaders to prioritize and execute important ad product enhancements and new offerings within the digital roadmap
  • Partner with UB Media Sales & Account team members to align on goals, metrics, and success criteria for new and existing ad products to support and rationalize resource investments as well as incorporate approved capabilities into long-term roadmap
  • Partner with Brand and Creative stakeholders to incorporate the brand aesthetic and voice in capabilities and touchpoints across the journey
Analysis & Optimization
  • Incorporate A/B testing, analytics, market research, and consumer insights to both assess the impact of just-released ad products as well as to refine the future roadmap and capabilities to continually reinvent the ad products and grow sales, engagement, and connection with our guests and brand partners
  • Stay informed of consumer, technology, and eCommerce trends to identify new markets and inform future strategy and prioritization
  • Perform competitive and market analysis for input to ad product roadmap
  • Anticipate industry and product trends, capability prioritization and tradeoffs, and balance business needs versus technical constraints
  • Recognize and adopt best practices in Retail Media Network advertising and promotion (e.g. high-impact formats, high-performance placements, variable buying and selling methodologies)
  • Provide functional knowledge to guide on strategy, direction, and timing of ad product creation
  • #LI-68855203_DF1

  • 5+ years of experience in digital advertising in ad product at a publisher, ad network or Retail Media Network
  • Strong experience with digital advertising including multiple devices (desktop, mobile), formats (video, search, banner), placements, buy/sell-types (auction-based, direct) and measurement techniques
  • High proficiency and extensive experience with SSPs / ad exchange platforms (e.g., Google Ads Manager / DFP, AppNexus, OpenX, Rubicon)
  • Knowledge of DSPs (e.g., DV360, The Trade Desk)
  • Ability to develop product strategy plan and roadmap
  • Ability to work with other functions including ecommerce, UX, Tech, Campaign Planning & Buying, Enterprise Marketing and Sales
  • Ability to communicate relevant details and influence decision making based on the audience and desired outcome, from senior leaders to individual team members responsible for execution
  • Ability to work autonomously to develop creative solutions for business needs
  • Ability to clearly organize large goals into an iterative, actionable, and achievable plan
  • Comfortable working in fast-paced, growing environment, deal with ambiguity, and remain focused on execution


At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty's own private label. Ulta Beauty also offers a full-service salon in every store featuring-hair, skin, brow, and make-up services.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

Bolingbrook, Illinois

ULTA Beauty is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. Ulta Beauty provides affordable indulgence to its customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer. ULTA Beauty, through its stores and, offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools, as well as salon haircare products. ULTA Beauty also offers a full-service salon in all of its stores. Founded in 1990 and headquartered near Chicago, ULTA Beauty employees more than 19,000 associates.

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