San Francisco, California

Job Description

Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume when submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message.  In order to receive text message invitations, your profile must include a mobile phone number designated as “Personal Cell” or “Cellular” in the contact information of your application. 

At Wells Fargo, we are looking for talented people who will put our customers at the center of everything we do. We are seeking candidates who embrace diversity, equity and inclusion in a workplace where everyone feels valued and inspired.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

The Strategy, Digital and Innovation (SDI) team forges the strategic direction of Wells Fargo, provides and manages our digital foundation and common capabilities, and transforms our business models to meet evolving customer needs and grow the company. The investments we are making will help the company create innovative digital banking experiences, and make it easier for customers to achieve their financial goals.

The Wells Fargo Experience Design team
The Wells Fargo Experience Design (XD) team designs experiences that people love and confidently engage to improve their financial lives. We work closely with Technology and Product Management to ensure we are problem-driven (versus solution) and customer-first. While we have individual expertise across product design, research, content strategy and operations, we all operate as empowered leaders with strong design rationale. As a team, we care about each other yet believe in radical candor, want to have fun while we work, and are obsessed with what’s most important to our 30+ million customers and incorporating their voices into every decision!

Principal Product Designer:
The Principal Product Designer partners with Research, Product, Engineering, Marketing, and Data Analytics to ensure our most important product design initiatives are grounded in an overarching UX strategy with a clear line of sight to customer and business outcomes.  They ensure there is a mapping of the customer experience and these journeys are supported with appropriate solutions, rationale and artifacts to solve customer problems in market.  He/she will be expected to lead initiatives which bring together senior stakeholders to drive collaboration, understanding and decision making.  This role does not have direct reports but will be expected to lead multidisciplinary teams in a variety of design initiatives from customer insights development to prototyping multitouch point customer experience.  This position reports to the Digital Banking - Servicing UX Design Director. 

In this highly visible role, you will be responsible for providing strategic direction and serving as UX design lead for products, features and experiences across lines of business. Responsible for the UX vision and roadmap spanning multiple releases. Works with multiple high-level stakeholders to prioritize and plan work based on customer and business KPIs. Communicates plans and rationale for changes to key stakeholders. 

Provides subject matter expertise and strategic leadership for digital experiences for borrowers, including sales, servicing and payments. Spearheads and or significantly influences the development and execution of the most complex digital business plans, programs and initiatives which have significant, broad impact. Develops digital experience strategy for product/functionality/experience area, and influences digital strategy. Coach a small team that includes product design, research, and content design.

We’d like to see your work, so please include a portfolio or a link to your portfolio on your resume.

Location options for this role are Charlotte, NC.

Travel will be required up to 15% of the time. 

Required Qualifications

  • 10+ years of experience in one or a combination of the following: digital customer experience, digital product/program management, digital platforms, or digital consulting

Desired Qualifications

  • Excellent verbal, written, and interpersonal communication skills
  • Financial services experience

Other Desired Qualifications
  • 5+ years of experience in mobile UX design, including native app design for iOS and Android
  • Proven track record of developing & delivering UX strategies for omnichannel experiences
  • Demonstrated mastery with Product Design/Interaction Design/Visual Design, and strength in 2 or more of the following: Experience Strategy, Information Architecture, Service Design, Content Strategy/Design, and User Research
  • Experience leading a program of work across multiple teams through the full product development cycle (discovery, concepting, prototypes, delivery)
  • Proven track record of articulating a strong design rationale; storytelling skills that compel stakeholders; connect design decisions to broader strategic and business decisions; comfort presenting to all levels of seniority
  • Direct experience working within Agile product development organizations
  • Deep expertise in both generative and evaluative research methods
  • Expertise in utilizing qualitative and quantitative data to inform product design
  • Expertise in setting customer-backed visions and inspiring others to get behind them
  • Proven ability to deliver products and/or services that are known for delightful experiences and ease of use

Job Expectations

  • Willingness to work on-site at stated location on the job opening
  • Ability to travel up to 15% of the time

Street Address

NC-Charlotte: 401 S Tryon St - Charlotte, NC


    All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

    Relevant military experience is considered for veterans and transitioning service men and women.
    Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Benefits Summary


Visit for benefits information.

San Francisco, California

At Wells Fargo, we’ve been proudly supporting military veterans and their families for more than 170 years.

We value the leadership, discipline, and skills you’ve gained through your service to our country and recognize the contributions our veteran team members bring to the table. We’re so committed to hiring and retaining military veterans, veterans with disabilities, National Guard members, and Reservists that we’ve made it our goal is to employ 20,000 veterans by 2020.

As a Wells Fargo team member, you’ll find a work culture that is team-oriented, collaborative, structured, and challenging. We support veterans transitioning from military service with a variety of job options, confidential resources, educational information, and career guidance. You may choose to join our Veteran’s Team Member Network, a group of thousands who share an interest in veterans’ matters, and that promotes greater awareness and job development within the veteran community. To learn more about opportunities at our company, please visit Let’s talk about turning your military experience into a great civilian career.

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