Centennial, Colorado


Sr. Marketing Manager, AspenCore Media Group

Job Description:

We are looking for a qualified Head of Global Marketing to take the lead in developing successful, long-term digital marketing strategies and channels for AspenCore Media group.

As Sr. Marketing Manager, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with our editorial, sales, analytics, and product development teams to ensure delivery and optimization through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company presence.

Ultimately, you should be able to effectively collaborate, communicate, problem solve, align to digital marketing best practices, strategize, analyze and manage a diverse team of tactical marketing channel managers to achieve business objectives.

What You’ll Be Doing:

  • Build/Manage/Audit our digital marketing roadmap

  • Manage all digital marketing channel teams (e.g. website, podcasts, webinars, e-marketing programs, display, social media) to ensure performance and brand consistency

  • Prepare/Measure ROI and KPIs

  • Budget Management

  • Develop multi-touch campaigns to drive audience acquisition, retention, and expansion

  • Oversee our social media accounts

  • Manage and improve online content, considering SEO and Google Analytics

  • Forecast sales performance trends and act proactively to increase our market segment

  • Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies

  • Motivate digital marketing team to achieve goals

  • Monitor competition and provide ideas to stand out

  • Stay up-to-date with digital technology developments

What We Are Looking For:

  • Media/publisher background required

  • Proven work experience and success as Head of Digital Marketing

  • Demonstrable experience in designing and implementing successful digital marketing campaigns

  • Strong understanding of how all current digital marketing channels function

  • Solid knowledge of online marketing tools and best practices

  • Hands on experience with SEO/SEM, Google Analytics and CRM software

  • Familiarity with web design

  • Excellent analytical and project management skills

  • Strong team management and communication (written and verbal) skills

  • BSc degree in Marketing, Digital technologies or relevant field

  • 8-10 years of related experience preferred

  • Experience in google analytics and Tag Management

  • Wordpress, Monday.com and Omeda experience a plus

  • Experience with Salesforce

  • Excellent organizational, verbal and written communication skills are required

  • Extensive knowledge of marketing principles and strategies

  • Excellent written and verbal communication skills

What’s In It For You:

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.

  • Medical, Dental, Vision Insurance

  • 401k, With Matching Contributions

  • Paid Time Off

  • Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options

  • Growth Opportunities

  • Short-Term/Long-Term Disability Insurance

  • Discounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)

  • On-site Café with Catering Option for Busy Lifestyles (availability subject to COVID-19 office guidelines)

  • 24/7/365 On-site Gym and Lockers, Free for Use to All Employees! (availability subject to COVID-19 office guidelines)

  • Bike Racks

  • And more!

AspenCore, a subsidiary of Arrow Electronics,  is the largest publisher and marketing services provider in the electronics engineering and supply chain industry.  We reach over 15 million technologists, designers, engineers, and managers. We connect this electronics community to reliable news, authoritative analysis, industry trends, and daily information on new technology. Writing and publishing to 30+ global media sites focused on more than 24 application and technology areas, with reach to an audience of over 140 million serving as a global briefing and information service for technology, innovation, & entrepreneurship. 

Annual Hiring Range/Hourly Rate:

$115,200.00 - $140,800.00

Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer. 


US-CO-Denver, Colorado (E Dry Creek Rd)

Time Type:

Full time

Job Category:

Marketing and Communications

EEO Statement:

Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)

Arrow COVID-19 Vaccination Policy:

Arrow requires employees to provide proof of full COVID-19 vaccination by: 
•    December 1, 2021, for all positions located in CO and for business units within immixGroup and Zeus. 
•    All other employees will be required to identify vaccination status by December 1, 2021, and provide proof of full vaccination by January 3, 2022.

Centennial, Colorado

For any great company, the biggest asset is its people. Arrow Electronics is no exception. Our global workforce of over 18,000 employees in many locations around the globe, strive each day to deliver the products and services that create value for our customers and suppliers worldwide.

Arrow is an award-winning Fortune 200 company and a global provider of electronic components and enterprise computing solutions. Arrow offers many challenging and rewarding career opportunities for motivated individuals who are driven to succeed.

At Arrow, you'll be part of a team dedicated to global growth and innovation in an industry that is changing the world. Plus, we work with state-of-the-art technologies and some of the biggest players in the industry. You have the opportunity to acquire the skills necessary for personal advancement and gain visibility through shared leadership with peers and management. At Arrow, we'll encourage you to develop your talents and discover new challenges every day.

Arrow is an Equal Opportunity Employer.

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