, California

The CBS Entertainment Group, a subsidiary of ViacomCBS, creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. It includes some of the industry’s most successful and popular brands and businesses: CBS Television Network, CBS News and Stations, CBS Sports, CBS Studios, CBS Media Ventures and CBS digital properties.


Overview & Responsibilities:

CBS Marketing is looking for a Brand Manager with extensive experience developing strategic, highly creative multi-media marketing brand campaigns. As the Brand Manager, you will be responsible for gathering appropriate customer and cultural insights and data points to produce marketing plans that optimally set objectives, identify appropriate target audiences, develop positioning strategies, then integrate mass media, social media, promotional activities, and other tactics that engage audiences. You’ll be responsible for helping set the positioning, voice, and communications roadmap for CBS brand work and will collaborate with the content, creative and product teams to grow brand significance. You’ll work with internal and external teams, along with out-of-house agencies, to develop and implement strategic marketing plans, with a goal to find innovative, efficient, and effective ways to market our CBS brand as a top choice for news, sports, and entertainment content!


Responsibilities include but are not limited to:

  • Set clear objectives, identify audience targets, and build positioning and engagement strategies for the CBS brand

  • Oversee culturally resonant integrated brand campaigns, with a focus on driving brand linkage, awareness, and significance among consumers throughout the year.

  • Partner with internal cross-functional teams and external agencies to produce breakthrough brand campaigns using traditional and emerging channels.

  • Gather, analyze, and apply customer and cultural insights and data in collaboration with the research team to build and measure effective campaigns; monitor regularly and implement a test-and-learn approach to establish best practices for brand campaigns.

  • Partner with Performance Marketing, Product Marketing, and Strategic Planning to develop a cohesive cross-platform brand experience.

  • Act as a leader and “catalyst” who brings big ideas and encourages others to deliver best-in-class ideas, acquiring consensus and implementing ideas at scale. Build and manage highly positive relationships and work with a wide range of executives, talent, creative agencies, publicists, media outlets, and industry influencers.


Basic Qualifications:

  • 5+ years of experience in brand marketing, film, and/or TV

  • Experience with a major brand, studio, media company, streaming service, brand and/or marketing agency, consumer marketing, marketing communications and/or digital/high-technology consumer companies/products


Additional Qualifications:

  • Proficiency owning the strategic and creative planning process

  • Strong verbal, interpersonal, and written communication skills

  • Ability to influence direction on a wide range of department issues

  • Possess strong decision-making skills

  • Strong project management and organizational skills

  • Detailed knowledge of and passion for TV and Entertainment!

  • Ability to operate with significant autonomy and discretion

  • Ability to collaborate with internal partners and external agencies/partners, including day-to-day management of campaign objectives and agency deliverables

  • Ability to prioritize in a complex, fast-paced environment maintaining a high attention to detail

  • Highly data-driven, possessing a strong ability to gather and apply insights to frame recommendations and results into concise and actionable reports


ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 


At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 

, California

We are the premier online content network for information and entertainment. Our brands dive deep into the things people care about across entertainment, tech, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and the largest premium content network online.

Included in our portfolio of leading brands are the official sites of CBS, CBS News and CBS Sports as well as some of the top native digital brands in the industry: CNET, Gamespot, Comicvine, Download.com, MaxPreps, TV Guide, last.fm, Metacritic, MetroLyrics, Chowhound, TechRepublic, TV.com, and more! Truly premium content. At true scale. Only CBSi.

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