, New York

CBS Television Stations consists of 28 CBS-owned stations in 17 major U.S. markets, as well as the stations’ digital properties. The portfolio of stations includes 15 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates.

The station group’s properties also include CBSN Local, a joint initiative with CBS Interactive that features direct-to-consumer streaming news services in the markets where the Company has local news organizations. CBS Television Stations’ premium local content is also distributed to consumers by the group’s websites and mobile applications.

 

CBS Station’s Vice President of Brand Strategy and Development will be responsible for managing the development of CBS Stations brand image, experience and promise to its audiences. Responsibilities will include development of culture, content, marketing and community outreach.

 

Responsibilities

Provide a strategic vision across the group that elevates brand awareness and the impact of delivering on brand.

Work seamlessly with CBS and CBS News to synthesize brand strategies across the one division.

Develop brand strategies that align with audience motivators across the group and specific to markets.

Find opportunities to engage deeply in our markets through community efforts that build our brand and provide a sense of belonging.

Be a champion and partner in assuring our internal brand is clear and impactful.

Work with leadership at each O+O to grow the station’s audience and build its brand across all platforms.

 

Qualifications

  • Bachelor’s degree in Communications, Marketing or related field.
  • Minimum of 15 years of local television leadership experience with a strong understanding of brand management and content strategies.
  • Ability to communicate and present concepts in a clear and engaging way.
  • Work as a team to find solutions, achieve common goals and benchmark results.
  • Be able to synthesize content, marketing and culture all through the lens of brand.
  • Have a keen eye for detail, tone and style.
  • Successful record of dynamic forward thinking that generates iconic ideas and realized results.

 

 

ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 

 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 

, New York

We are the premier online content network for information and entertainment. Our brands dive deep into the things people care about across entertainment, tech, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and the largest premium content network online.


Included in our portfolio of leading brands are the official sites of CBS, CBS News and CBS Sports as well as some of the top native digital brands in the industry: CNET, Gamespot, Comicvine, Download.com, MaxPreps, TV Guide, last.fm, Metacritic, MetroLyrics, Chowhound, TechRepublic, TV.com, and more! Truly premium content. At true scale. Only CBSi.

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