San Francisco, California

Job Description

Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume when submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message.  In order to receive text message invitations, your profile must include a mobile phone number designated as “Personal Cell” or “Cellular” in the contact information of your application.

At Wells Fargo, we are looking for talented people who will put our customers at the center of everything we do. We are seeking candidates who embrace diversity, equity and inclusion in a workplace where everyone feels valued and inspired.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

Public Affairs builds trust, brand reputation, and positive business results for Wells Fargo. We enhance the company's societal impact and sustainability, execute strategic communications and brand management, and advocate for Wells Fargo's business priorities.

Communications & Brand Management delivers strategic internal, external, and executive communications for Wells Fargo and is responsible for driving the company's brand strategy. The team provides world-class counsel to accelerate the business and deliver relevant content to build trust, drive stakeholder perception, and protect and enhance the company's reputation.

Within the Public Affairs, Brand Management and Communications team, the Senior Content Strategist and Information Architect provides leadership and expertise for digital products, initiatives, or a functional area within the Digital environment. This position leads the development and execution of the most complex digital business plans, programs and initiatives which have significant, Enterprise-wide impact. These initiatives may focus on: content strategy/creation, customer experience, analytics/research or product management. The Senior Content Strategist also develops digital strategy for product/functionality/experience area,  influences digital strategy for the business line and may coach a small team of more junior digital consultants or cross-functional teams in digital initiatives. This role is considered a subject matter expert in the digital technology industry.

What You'll Be Responsible For:

  • Collaborating with UX designers, content designers, web producers, developers, and user researchers on multi-device experiences for employees to help further the Employer Brand
  • Framing customer problems, understanding business goals, and generating creative solutions
  • Partnering with Designers for all of our engagements, helping lead projects from concept to launch.
  • Creating content strategies that meet business goals in a user-centric way
  • Writing and editing copy - you make every word count
  • Clearly articulating the rationale behind your recommendations, reflecting brand standards, content design  best practices, and competitive research
  • Staying abreast of industry standards
  • Partnering with business partners, designers, developers, analysts, legal/compliance, and stakeholders across the organization
  • Ensuring your content is accessible
  • Performing light interaction design as needed

Why You'll Thrive Here:

  • You share our passion for user experience and problem-solving. You play well with others, but you aren't afraid to stand up for what you think is right. You're diplomatic and flexible, and you've got what it takes to influence others. You see the big picture, but you also find satisfaction in making every detail right.
  • You're a self-directed content designer who's able to make sense of complex digital products and programs. You're able to frame the employee problem, identify inventive solutions, and clearly articulate the rationale behind your recommendations. You know the difference between content strategy and UX writing, and you do both well. You love words, but you understand that content is much more than just copy. You're skilled at defining information architecture and contributing to experience strategy. You consider the full user journey.
  • You have a masterful understanding of content design best practices and tie them into your rationale when presenting content. You're able to use your facilitation skills to foster partnership and gain alignment across collaborative design partners, stakeholders, and leadership.

You Also:

  • Have an understanding of the user-centered design process, including personas, task analysis, task flows, journey mapping, content audits, content strategies, and user testing
  • Understand what's technically possible, and how business rules work with customer experience
  • Are organized and able to work on several projects at once

We 'd like to see your work, so we may ask qualified applicants to electronically submit writing samples as well as interim deliverables including, but not limited to design briefs, content inventories, and strategy recommendations.

Location: This position may sit in locations within WF hub cities considered- New York City, Charlotte, Minneapolis, San Francisco
Please note that this position does not offer telecommute and relocation options
RWF - Please note that “RWF” is an identifier for internal recruiting purposes only and has no connection to the nature or responsibilities of the job.

Disclaimer:
All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

Relevant military experience is considered for veterans and transitioning service men and women.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Benefits Summary
Benefits
Visit https://www.wellsfargo.com/about/careers/benefits for benefits information.

RWF – Please note that “RWF” is an identifier for internal recruiting purposes only and has no connection to the nature or responsibilities of the job.



Required Qualifications

  • 10+ years of experience in one or a combination of the following: digital customer experience, digital product/program management, digital platforms, or digital consulting



Desired Qualifications

  • Experience with user centered design principles
  • Financial services experience
  • Excellent verbal, written, and interpersonal communication skills
  • Ability to negotiate, influence, and collaborate to build successful relationships
  • Strong organizational, multi-tasking, and prioritizing skills
  • Advanced Microsoft Office (Word, Excel, Outlook and PowerPoint) skills



Other Desired Qualifications
  • 10 years' experience developing and implementing digital content strategies and copy for large, public- facing and or internal websites
  • Experience with information architecture; interaction design experience is a plus
  • Expert knowledge of Microsoft Word; comfort with PowerPoint
  • Excellent organization and attention to detail
  • Demonstrated ability to persuade partners and diplomatically resolve conflict
  • Experience leading cross-functional teams
  • Experience developing and owning digital editorial standards and guidelines
  • Deep familiarity with user-centered design principles
  • Experience developing and implementing content strategies for large sites or large sections of sites
  • Experience with mobile content design


Job Expectations

  • Willingness to work on-site at stated location on the job opening
  • Ability to travel up to 5% of the time



Disclaimer

    All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

    Relevant military experience is considered for veterans and transitioning service men and women.
    Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.



Benefits Summary

Benefits
 

Visit https://www.wellsfargo.com/about/careers/benefits for benefits information.

San Francisco, California

At Wells Fargo, we’ve been proudly supporting military veterans and their families for more than 170 years.

We value the leadership, discipline, and skills you’ve gained through your service to our country and recognize the contributions our veteran team members bring to the table. We’re so committed to hiring and retaining military veterans, veterans with disabilities, National Guard members, and Reservists that we’ve made it our goal is to employ 20,000 veterans by 2020.

As a Wells Fargo team member, you’ll find a work culture that is team-oriented, collaborative, structured, and challenging. We support veterans transitioning from military service with a variety of job options, confidential resources, educational information, and career guidance. You may choose to join our Veteran’s Team Member Network, a group of thousands who share an interest in veterans’ matters, and that promotes greater awareness and job development within the veteran community. To learn more about opportunities at our company, please visit wellsfargojobs.com/military. Let’s talk about turning your military experience into a great civilian career.

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