New York, New York

  • Branch management training role to ultimately lead team to drive business performance through acquisition, coaching, business development and retention of customer relationships. Manage the sales culture through all levels to meet and exceed established sales and revenue goals Accountable for overall operational and servicing activities of the branch in conjunction with Branch Service personnel. Personally contributes to overall branch growth, performance and business development. This role, operating in a highly competitive, complex, regulatory, global environment, will lead the branches through the transformational journey in the US.
  • Ensure the effective implementation of a bank strategy to drive and grow profitable Premier, Advance and Business Banking relationships while continuing to support and enhance our retail client base. This will be achieved through the consistent sale and servicing of financial service products within the branch. Accountable for the implementation of face-to-face delivery of the WPB plan, including overall structure, sales goals, profitability, performance and leads/sales prospect management.
  • A retail bank branch may be one stand-alone branch or a main branch with a smaller satellite branch.
  • Refer mortgage products to other specialized product areas, such as Consumer Mortgage, as required.

The successful candidate for this role will initially join HSBC, and then is expected to join Cathay Bank in a comparable role as part of a transfer of business in late 2021 or early 2022. Please discuss this with the hiring manager if you have any questions.

Impact on the Business
  • Support and drive business development activities and source new high value premium and business customers (time allocation to direct sales varies depending on branch size/newness).
  • Expand market/opportunity beyond individual branch footprint, utilization of technology and local 'Right To Win' opportunities.
  • Ensure branch meets and exceeds established sales and revenue goals through robust activity management, while keeping expenses minimized. Manage branch profitability.
  • Ensure consistency of the merchandising and overall appearance and delivery of branch services for assigned branch. Ensure operational integrity, expense control and minimized errors and losses (direct accountability lies with Branch Service).

Customers / Stakeholders
  • Be a champion for the HSBC brand in market served.
  • Promote the Group's global brand; promote the bank's profile in the community and drive others to do the same. Drive the HSBC customer recommendation.
  • Represent the Company on community organizations and activities to enhance the Company's image and promote and develop additional business through the development and expansion of referral sources. Refer to the HNAH Code of Ethics policy including Outside Business Activity (OBAs) to ensure that above community and outside activities do not present an actual or potential conflict of interest and do not have an adverse impact with respect to job responsibilities at HSBC. Ensure holistic conversations with current and prospective consumer and commercial customers around their financial needs and aspirations.
  • Sell appropriate core financial service products to meet customer needs while developing and expanding account relationships; this excludes the sales of Consumer Mortgage Products. Refer them to other specialized product areas such as Consumer Mortgage, as required.
  • Comply with Company Nondeposit Investment Product policies and procedures, including the requirements of the Interagency Statement on Retail Sales of Nondeposit Investment Products. Unless otherwise assigned on an individual basis in writing, role does not include management and supervision of investment and insurance activities and sales, which lies within the brokerage business and supervisory structure of HSBC Securities (USA) Inc., as determined by its senior management.

Leadership & Teamwork
  • Contribute, manage and coach personnel to drive sales results, contribute to achievement of the operating plan and transform the Company to a leading financial service provider. Maximize the effectiveness of the defined distribution network.
  • Lead, drive and contribute to branch activities to achieve maximum growth and profitability targets for the sale of financial services across all segments ensuring full utilization of the customer management system. Ensure activities are consistent across segments within the branch and provision of superior customer service. Ensure adherence to established customer interaction standards for every transaction.
  • Lead, participate and coach sales and service initiatives to increase the Company's market share and deepen relationships across all current and potential traditional and non-traditional delivery channels.
  • Establish and develop a community presence through the implementation of call programs and active participation in industry associations and community organizations, including appropriate level of employee participation.
  • Ensure employee engagement throughout and across entire branch team.
  • Ensure collaboration with all business partners to engage holistically and ensure team based approach to providing needs based financial solutions to customers.
  • Lead and develop an effective team through communication, performance management, development plans and reward/recognition practices.
  • Promote an environment that supports diversity and reflects the HSBC brand.

Operational Effectiveness & Control
  • To implement the Group compliance policy locally by containing compliance risk in liaison with the Head of Group Compliance, Global Business Compliance Officer, Area Compliance Officer or Local Compliance Officer, ensuring adequate compliance resources and training, fostering a compliance culture and optimizing relations with regulators.
  • Complete other responsibilities, as assigned.

Major Challenges
  • The Company seeks to grow its WPB business through an efficient operation and the pursuit of providing clients with globally consistent experiences, excellent service, and advice on products and services appropriate to client needs to enhance that value.
  • Transforming to WPB and a segmented offering-giving of customers with more complex needs a higher value in return.
  • Focusing of most efficient and effective channel to deliver reductions in cost and increase in sales efficiency.
  • Ensuring the sales plan is delivered with the integrity and reputational objectives of the Company.
  • Challenging and complex regulatory environment.
  • Leveraging multiple delivery channels, creating value and competitive advantage within cluster of branches managed and in partnership with colleagues in WPB to offer a truly differentiated service proposition.

Role Context
  • Leveraging multiple delivery channels, creating value and competitive advantage within cluster of branches managed and in partnership with colleagues in WPB to offer a truly differentiated service proposition.

Management of Risk
  • Ensure compliance, operational risk controls in accordance with HSBC or regulatory standards and policies; and optimize relations with regulators by addressing any issues.
  • Physical Demands/Work Environment: Very good working conditions. Little or no physical demands. Minimal handling of light materials. The physical demands/work environment described above are representative of those that must be met by an employee to successfully perform the essential duties of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential duties.
  • Ensure fair treatment of our customers is at the heart of everything that we do, both personally, and as an organization through consistently displaying the behaviors required to support HSBC principles and values.

Observation of Internal Controls
  • Maintains HSBC internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators.
  • The incumbent will ensure 100% adherence to completion of HSBC mandatory training and any required compliance and risk-related training courses.


Employment eligibility to work with HSBC in the U.S. is required as the company will not pursue visa sponsorship for these positions

  • Minimum of seven years proven and progressive branch banking and/or commercial lending experience or equivalent, including a minimum of four years proven and progressive management experience or equivalent.
  • Minimum of a bachelor's degree in business, finance, related field or equivalent experience; Masters degree in business administration or equivalent experience preferred.
  • Very strong sales management, managerial, marketing, sales, planning, financial, leadership, motivational, coaching, sales, project management, cross selling, mathematical, decision making, analytical and communications skills.
  • Thorough knowledge of the credit approval process, pertinent regulations impacting consumer and commercial banking activities and delivery systems and channels, including market potential.
  • Understanding of the unique markets serviced.
  • Thorough understanding of the customer service concept and its importance in developing, maintaining and expanding account relationships.
  • Ability to provide robust activity management principles, through strong coaching, leadership and sales management skills to drive daily sales activity.
  • Ability to develop personal and business new Bank customers.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

New York, New York

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