General Profile:

The role is a business management position to manage primarily the Metals Packaging Products (MPP) for the Packaging Business Unit.  These products include Endura Al, CZT, UBM/RDL & CuBS TSV, and charger-based packaging UBM/RDL.  Primary responsibilities of this role include driving sales and KPU to execute upon our business as well as to drive sales and business development opportunities for the Packaging Business Unit in Taiwan. In addition, the role requires providing leadership and business direction for the cross-functional teams supporting the packaging business unit in Taiwan.  Our packaging products include PVD, ECD, EMI Shielding, and Panel Products.  In this role, you will partner with our account teams to develop and drive the strategy & execution for our Korean customers and will be accountable to business performance and results in the region (M/S, GM, Rev).  This highly influential role serves as the primary interface between our sales account teams and the BU.  It is a senior leadership position to coordinate and drive strategic and tactical goals.  The role will be a primary customer-facing role and coordinator between our Account Teams, BU Product Groups, and Field Operations teams. 

Key Responsibilities

  • Customer relationship development and management
  • Partner with BU to develop and drive strategic direction and owns execution for multiple customers.  Shapes product Roadmaps and priorities of the BU.  Drives Sales/BU alignment.  Prepare and set tone for customer meetings.
  • Formulates, integrates, and coordinates division strategy for assigned account(s) and/or region(s) to achieve specific Market Share (%).  Owns product Single Page Strategy.
  • Understands customer roadmaps and HVPs and ensures product development priorities address HVPs. Positions division products in line with customer/competitive landscape. The key contributor to competitive analysis
  • Ensures division and operations follow through to meet purchase and config specs. Involves support organizations (spares, quality, etc.) to meet customer requirements. Drives timely CAR tool sign-off. 
  • Gathers data, conducts value pricing analysis and recommends pricing structure of products. Partners with Sales for order closure. Develops pricing strategy to introduce product enhancements to increase margin.
  • Prepares and presents complex technical and/or high-level presentations to customers.  
  • Responsible for customer experience and relationship-building during demo visits. Responsible for achieving Region level financial targets (gross margin, OpEx), book/bill commits and forecast. 
  • Manages multiple projects/ programs at the division level. Mentors junior colleagues


  • Leads highly visible multidisciplinary project teams or initiatives; provides thought leadership
  • Proactively identifies and solves the most complex problems; uses ground-breaking methods to think beyond existing solutions
  • Negotiates with senior management, customers, regulators or vendors to influence decisions
  • Establishes and uses collaborative relationships to influence external and internal stakeholders and facilitate the accomplishment of work goals.
  • Impacts business direction through the development of innovative services or products


  • Bachelor's degree in related disciplines (MBA Preferred)
  • 10+ years of Semiconductor Experience in BD, Sales, or Marketing
  • Demonstrates comprehensive expertise in semiconductor knowledge and especially in the area of Wafer Level Packaging
  • Familiar with AMAT Endura or PVD Metals tools is a plus
  • Fluent in Mandarin and English
  • Flexible about base location, but need to support significant domestic business travel




Bachelor's Degree




Years of Experience:

10 - 15 Years

Work Experience:

Additional Information


Yes, 50% of the Time

Relocation Eligible:


Applied Materials is committed to diversity in its workforce including Equal Employment Opportunity for Minorities, Females, Protected Veterans and Individuals with Disabilities.


A global leader in the nanomanufacturing technology solutions for the electronics industry, Applied Materials is built on the strength of talented people. We offer a wide variety of job opportunities for experienced professionals and recent college students/graduates that will capitalize on your current skills while broadening your experience and engaging you in a dynamic, fast-changing industry.

Here, you will work in community to achieve a common goal and encounter exciting new challenges every day. Our company is continually evolving: implementing innovations to make semiconductors more portable, powerful, and affordable than ever before.

Employee Benefits:

  • Dental Insurance
  • Employee Assistance Program
  • Life Insurance
  • Paternity Leave
  • Custom Work Station
  • Disability Insurance
  • Gym/ Wellness Reimbursement
  • Health Savings Account (HSA)
  • Maternity Leave
  • Paid Time Off
  • Sick Leave
  • On Site Gym/ Fitness Classes, Clinic (Site Dependent) 

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