Pittsburgh, Pennsylvania

PNC External





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Job Profile

Position OverviewAt PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers.

As a Marketing Specialist Senior within PNC's Wealth Management Line of Business Marketing organization, you will be based in Pittsburgh, PA.

You will be part of a dynamic team which develops and implements integrated marketing programs to support strategic business objectives of PNC Private BankSM. PNC Private Bank is a wealth management service provider focused on meeting the unique and complex needs of high net worth individuals. The focus of this role will be inclusive of, but not limited to, direct marketing, thought leadership content development and distribution, web maintenance, social media marketing, and/or sales material management.

The ability to build strong partnerships is critical as this person will work regularly with our marketing centers of excellence, social media, agency, legal and compliance, and business partners to build and execute portions of our multi-channel marketing strategy. The candidate must also ensure that all marketing content obtains necessary approval and adheres to PNC brand guidelines and standards.

We are looking for a self-starter who is very detail oriented, shows initiative and can think critically. The candidate should possess strong project management and writing or editing skills. It is preferred, but not required, that the candidate have experience with content marketing, various social media platforms (i.e. LinkedIn and Facebook) and analyzing/synthesizing data. The candidate should also be willing to learn about the wealth business (pnc.com/privatebank).

Job Description

  • Independently supervises, manages and assists in the development of aspects of marketing program execution.
  • Leverages a strong comprehension of Marketing strategies in order to positively inform execution of programs/projects.
  • Develops and executes more complex Marketing programs/ projects, strategies and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data. Assembles trends. Helps identify strategic and tactical implications.
  • Acts as a liaison to agencies, third parties or internal business partners to coordinate development and execute on their behalf.
  • Oversees activities including coordination with legal, compliance, invoicing, budget management and process workflows.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

  • Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
  • Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
CompetenciesBusiness Analytics - Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions.Business Markets - Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations.Decision Making and Critical Thinking - Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions.Effective Communications - Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.Marketing Function - Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department; ability to execute effective marketing plans and strategies.Marketing Strategy and Positioning - Knowledge of and ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.Marketing Systems - Knowledge of and ability to utilize an organization's marketing information systems.Products and Services - Knowledge of major products and services and product and service groups; ability to apply this knowledge appropriately to diverse situations.Project Management - Ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources, to achieve project objectives.Work ExperienceRoles at this level typically require a university / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education and experience (including military service) may be considered.EducationBachelors

Additional Job Description

Benefits

PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit pncbenefits.com > New to PNC.

Disability Accommodations Statement:


The PNC workplace is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the PNC Careers website or submission process, please call 877-968-7762 and select Option 4: Recruiting or contact us via email at pathfinder@pnc.com.

The Human Resources Service Center hours of operation are Monday - Friday 9:00 AM to 5:00 PM ET.

Equal Employment Opportunity (EEO):


PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

Pittsburgh, Pennsylvania

 

A Workplace that Welcomes Everyone
 
At PNC, we’ve built a culture based on respect, integrity and inclusion. A culture that’s open to new ideas, new insights and new voices. A culture where everyone can truly be themselves and make their thoughts and opinions known – it’s our differences that give us strength and make us who we are today. Here, you’re empowered and encouraged to make an impact on the world around you while being your most authentic self.
Investing in Our Employees

Attracting, recruiting and retaining a diverse workforce is essential to our success, providing us with a wealth of skills and ideas, increasing employee engagement and tying us closer to the communities we serve.

Embracing a Culture of Diversity

We champion a culture where employees feel confident presenting their ideas and are valued for their abilities.

Building Bridges With Our Customers & Communities

By deepening relationships with our diverse customers and markets, we identify and navigate new marketplace opportunities and improve the customer experience.

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