Philadelphia, Pennsylvania

CBS Television Stations consists of 28 CBS-owned stations in 17 major U.S. markets, as well as the stations’ digital properties. The portfolio of stations includes 15 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates.

The station group’s properties also include CBSN Local, a joint initiative with CBS Interactive that features direct-to-consumer streaming news services in the markets where the Company has local news organizations. CBS Television Stations’ premium local content is also distributed to consumers by the group’s websites and mobile applications.

 

Sales Manager

The CBS Philadelphia Business Development/Digital Sales Manager will report to the VP, Director of Sales at KYW/WPSG and will be responsible for working closely with the sales team to prospect, develop, close, and maintain linear and digital advertising accounts on CBSPhilly.com and CBS Local Digital Media properties.

PRIMARY ACCOUNTABILITIES:
Coordinate new business and digital sales efforts of the CBS Philadelphia sales staff including:

• Provide ongoing sales training for digital sales products and services.
• Develop compelling sales proposals and presentations for sales staff for CBS Local new business
and digital opportunities.
• Review local stations RFPs and make strategic recommendations to maximize linear and online
revenue.
• Grow new business and online ad sales revenue and exceed revenue goals.
• Set sales agenda including, prioritizing and organizing sales calls based on maximum potential
return.
• Maximize revenue by managing advertising inventory & pricing.
• Coordinate new business and online ad sales campaigns with local trafficking team.
• Prepare and review local market new business and digital sales reports and forecasts.
• Analyze competitive online media marketplace.
• Manage digital agency/client relationships.
• Work with CBS creative teams on production and trafficking of new business and digital assets
for digital campaigns.
• Assist with new business and digital research requests in conjunction with CBS Philadelphia/CBS
TV Stations research team.
• Assist the sales team with prospecting for new linear and digital business opportunities.
• Support the sales team in developing sponsorships around major CBS tent-pole events including
NFL Football, College Basketball, Grammy Awards, Primetime Programming, etc.
• Work closely with local management team to develop solutions-based integrated media
campaigns for clients.

CORE COMPETENCIES:
• Knowledge of the online media business and underlying technology and research
• Excellent sales skills including the ability to create and build relationships.
• Demonstrated record of sales successes and established relationships.
• Good organizational and time management skills.
• Excellent listening, negotiation and presentation skills. Team oriented.
• Highly proficient in PowerPoint and Excel
• Understanding of Wide Orbit, Google DFP, DSPs, Google Analytics, Salesforce, Scarborough,
MOAT, Adobe Creative Cloud, and other web related applications a plus.

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:
• Minimum 5 years of online advertising sales.
• Media sales prospecting experience (especially TV) is a plus.
• BS / BA degree preferred
• Dedicated and driven work ethic, excellent writing skills, comfortable making presentations to all
size groups (5-50), outstanding computer skills

 

ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 

 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 

Philadelphia, Pennsylvania

We are the premier online content network for information and entertainment. Our brands dive deep into the things people care about across entertainment, tech, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and the largest premium content network online.


Included in our portfolio of leading brands are the official sites of CBS, CBS News and CBS Sports as well as some of the top native digital brands in the industry: CNET, Gamespot, Comicvine, Download.com, MaxPreps, TV Guide, last.fm, Metacritic, MetroLyrics, Chowhound, TechRepublic, TV.com, and more! Truly premium content. At true scale. Only CBSi.

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