New York, New York

Position Overview

Job Title: Product Marketing Team Lead - Americas

Location: New York, NY

Business Description

DWS Group (DWS) is one of the world's leading asset managers with EUR 793bn of assets under management (as of December 2020). Building on more than 60 years of experience and a reputation for excellence in Germany and across Europe, DWS has come to be recognized by clients globally as a trusted source for integrated investment solutions, stability and innovation across a full spectrum of investment disciplines.

We offer individuals and institutions access to our strong investment capabilities across all major asset classes and solutions aligned to growth trends. Our diverse expertise in Active, Passive and Alternatives asset management - as well as our deep environmental, social and governance focus - complement each other when creating targeted solutions for our clients. Our expertise and on-the-ground-knowledge of our economists, research analysts and investment professionals are brought together in one consistent global CIO View, which guides our strategic investment approach.

DWS wants to innovate and shape the future of investing: with staff from 35 nationalities, speaking more than 75 languages rooted in 22 countries, we are local while being one global team.


As Team Lead, Product Marketing for the Americas, you will continuously improve the framework for creating, refining, and articulating compelling messaging, differentiation, and positioning for DWS's products. You will also create and maintain product content across a broad array of marketing vehicles to support sales and retention efforts for both the institutional and wholesale/retail distribution channels, including fact sheets, presentations, sales flyers, talking points, sales ideas, etc. You are experienced in working collaboratively with Compliance in order to make marketing materials available for use by key stakeholders in accordance with the latest FINRA and SEC rules and regulations. You will bring a blend of strategic, operational, and tactical execution skills to foster alignment across channel marketing teams, deliver change management, and identify opportunities for collaborative process improvements. You will maintain a strong command of sustainability topics such as ESG and diversity and inclusion that are core to the Firm's investment philosophy.

What We Offer You:
  • We offer competitive health and wellness benefits, empowering you to value life in and out of the office
  • Retirement savings plans, parental leave, and other family-friendly programs
  • An environment that encourages networking and collaboration across functions and businesses
  • Active engagement with the local community through DWS's specialized employee groups

Your Key Responsibilities:
  • Responsible for creating, authoring and maintaining product marketing materials to support sales and retention efforts for both the Institutional and Wholesale/Retail distribution channels
  • Working with Product Development, Coverage and Communications & Marketing to formulate and define the marketing strategy, positioning, content development, and measurement of DWS products with the goal of improving and enhancing our ability to retain and grow assets
  • Driving continuous improvement of Product Marketing by embracing technology and automating manual processes; upholding highest levels of compliance and controls processes
  • Gathering, organizing and analyzing data (e.g. performance, rankings, ratings) to develop compelling product positioning that can be used in marketing materials
  • Helping to facilitate and work within framework of quarter-end responsibilities. Assist in planning/executing quarterly update of all performance collateral under tight deadlines, ensuring updates prior to any data expiration
  • Collaborating with Channel Marketing partners to generate ideas for new ways to package and distribute product content to institutional and wholesale/retail channels

Your Skills and Experience:
  • Extensive, relevant product marketing experience within asset management, as well as experience improving product development processes and driving organizational change
  • Securities Industry Essentials (SIE) Exam, Series 7 and Series 24 are required for the role
  • ETF and Mutual Fund experience required
  • Deep understanding of the investment management industry, across all asset classes, channels
  • Experience with Salesforce Marketing Cloud required

How You'll Lead:
  • Manage relationships with senior level stakeholders
  • Work with various departments to help manage product marketing projects from inception through completion, ensuring accuracy, consistency, and timeliness
  • Challenge stakeholders effectively to advance overall sales and marketing goals for the organization

Our values define the working environment we strive to create - diverse, supportive and welcoming of different views. We embrace a culture reflecting a variety of perspectives, insights and backgrounds to drive innovation. We build talented and diverse teams to drive business results and encourage our people to develop to their full potential. Talk to us about flexible work arrangements and other initiatives we offer.
We promote good working relationships and encourage high standards of conduct and work performance. We welcome applications from talented people from all cultures, countries, races, genders, sexual orientations, disabilities, beliefs and generations and are committed to providing a working environment free from harassment, discrimination and retaliation.

Click here to find out more about diversity and inclusion.

We are an Equal Opportunity Employer - Veterans/Disabled and other protected categories. Click these links to view the following notices: \"EEO is the Law poster\" and supplement ; Employee Rights and Responsibilities under the Family and Medical Leave Act; Employee Polygraph Protection Act and Pay Transparency Nondiscrimination Provision.

New York, New York

Our vision

We aspire to be the leading client-centric global universal bank

We serve shareholders best by putting our clients first and by building a global network of balanced businesses underpinned by strong capital and liquidity.

We value our German roots and remain dedicated to our global presence.

We commit to a culture that aligns risks and rewards, attracts and develops talented individuals, fosters teamwork and partnership and is sensitive to the society in which we operate.

Our values and beliefs


  • We live by the highest standards of integrity in everything we say and do
  • We will do what is right – not just what is allowed
  • We communicate openly; we invite, provide and respect challenging views

Sustainable Performance

  • We drive value for shareholders by putting long-term success over short-term gain
  • We encourage entrepreneurial spirit which responsibly balances risk and returns
  • We pursue lasting performance by developing, nurturing and investing in the best talent and by managing based on merit

Client Centricity

  • We earn our clients’ trust by placing them at the core of our organization
  • We deliver true value by understanding and serving our clients’ needs best
  • We strive to pursue mutually beneficial client relationships in which the value created is shared fairly


  • We foster innovation by valuing intellectual curiosity in our people
  • We enable our clients’ success by constantly seeking suitable solutions to their problems
  • We continuously improve our processes and platforms by embracing new and better ways of doing things


  • We protect the firm’s resources by always thinking and acting like owners
  • We live by the rules and hold ourselves accountable to deliver on our promises – no excuses
  • We achieve operational excellence by striving to ‘get it right the first time’


  • We build diverse teams to generate better ideas and reach more balanced decisions
  • We put the common goals of the firm before ‘silo’ loyalty by trusting, respecting and working with each other
  • We act as responsible partners with all our stakeholders and regulators, and in serving the wider interests of society

Our brand

Deutsche is clear: we are here to perform – in business and beyond. We do this with a unique mix of passion and precision. This measured approach gives us the confidence to enable agile minds to look beyond the obvious, gaining advantage for everyone we work with.

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