Woonsocket, Rhode Island

Job Description
You love telling stories with data and creating actionable insights. You enjoy working on difficult problems and thrive in data driven organizations. Come join CVS’s Retail Media Network (CMX) part of Fortune 4 CVS Health.

We are looking for a Senior Consultant - Audience Analyst to join a world class team to lead the development, onboarding and distribution of CVS first party audience into digital media channels to meet campaigns objectives.

Key responsibilities will include analyzing shoppers purchase behavior, developing off the shelf audiences for operational efficiency, leveraging customer insights to make targeting recommendations and distributing audiences into CMX media channels. The ideal candidate will have an advanced SQL background with experience in media, e-commerce or retail.


• Own the day-to-day, hands-on execution of all audience targeting related activities (strategy, planning, building, pulling, testing and insights)
• Query large data sets (billions of transaction records) in Teradata and Big Query platforms using SQL to derive consumer insights and build target audiences
• Serve as a primary point of contact between the Analytics team and the broader CMX team in the audience targeting area
• Develop, analyze and interpret audience data (e.g. sizing, distribution, and attributes)
• Identify 1st and 3rd party audience segment definitions required for the media campaigns and create audience segments using the naming taxonomy standard established during governance
• Work closely with IT to enhance data feed necessary for segment targeting and suppression
• Manage audience syndications to various activation endpoints
• Partner closely with business stakeholders in Marketing, Digital, Media, and Sales to identify opportunities and improve capabilities around audience development
• Provide thought leadership and guidance in audience related activities

Required Qualifications
• 2+ years working in analytics with a track record of delivering business impact

• Excellent knowledge in SQL, Python, Spark, GCP and Tableau

COVID Requirements
COVID-19 Vaccination Requirement
CVS Health requires its Colleagues in certain positions to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, pregnancy, or religious belief that prevents them from being vaccinated.
  • If you are vaccinated, you are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status within the first 30 days of your employment. For the two COVID-19 shot regimen, you will be required to provide proof of your second COVID-19 shot within the first 60 days of your employment. Failure to provide timely proof of your COVID-19 vaccination status will result in the termination of your employment with CVS Health.
  • If you are unable to be fully vaccinated due to disability, medical condition, pregnancy, or religious belief, you will be required to apply for a reasonable accommodation within the first 30 days of your employment in order to remain employed with CVS Health. As a part of this process, you will be required to provide information or documentation about the reason you cannot be vaccinated. If your request for an accommodation is not approved, then your employment may be terminated.

Preferred Qualifications
• Experience in database design, data modeling and ETL process withing different cloud environment platforms (ie. GCP, Azure, AWS, Snowflake, Databricks)
• Knowledge and experience in identity resolution and digital data connectivity platforms (ie. Liveramp, Acxiom, Experian, Throttle)
• Demonstrated track record of analyzing and interpreting audience data to drive business results
• Experience in software development languages such as python
• Experience conducting large scale data analysis to support business decision making
• Understanding of the digital media landscape with a focus on retail media networks

Bachelor’s degree in Computer Science, Data Science, Advanced Analytics, Statistics or equivalent highly technical field; Advanced degree in Data Science or Analytics field is preferred

Business Overview
At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.

We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities. See Job Description

Woonsocket, Rhode Island

Continue serving and work with a purpose

As a CVS Health colleague, you'll find career opportunities across the organization and at every stage of your career. More important, your work will have an impactful purpose on someone's life, including your own. Learn more about how you can continue serving on your next mission at CVS Health.

Careers for Veterans and Military Spouses


"The military has an ethos that is grounded in purpose-driven service that’s bigger than the individual. The same holds true for us at CVS Health. You can talk to colleagues in any part of our business and they will be able to articulate our company’s purpose. Working here provides an opportunity for service members and military spouses to continue to serve, just in a civvies."

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