Woonsocket, Rhode Island

Job Description
You love telling stories with data and creating actionable insights. You enjoy working on difficult problems and thrive in data driven organizations. Come join CVS’s Retail Media Network (CMX) part of Fortune 4 CVS Health.

We are building a world class team at CMX with the goal to make a significant impact on the company’s already rapid growth. We want to make sure we are both innovative and rigorous as we expand our Analytics & Insights team to lead analytics initiatives that measure the performance of CMX campaigns across digital channels (display, search, social and video).

As the Digital Media Analytics & Insights Manager, you have a strong digital and technology experience. You will oversee a growing team of specialists and own the overall Analytics & Insights roadmap. You will collaborate closely with marketing strategy, media activation and partner management to understand CMX campaigns objectives and how that translates into digital media delivery and sales incrementality

The ideal candidate must have a deep knowledge in digital campaigns performance measurement within a retail media context. Experience within the digital media, e-commerce, retail or Consumer Packaged Goods is A MUST.

KEY RESPONSIBILITIES

• Define CMX campaigns measurement plan to identify the key success metrics that help evaluate the performance towards the objectives
• Provide thought leadership and guidance in the development of client-facing presentations and results read-outs
• Identify insights and key learnings from the past campaigns to help influence the planning of future campaigns (ie. Audiences, media channels) and drive change in digital marketing strategy and tactics
• Oversee the coding of data extraction, transformation and models by associates in SQL and Python
• Partner closely with leading publisher partners such as Google, Facebook, Pinterest and TTD to take advantage of new measurement features and learning opportunities
• Lead CMX analytics initiatives and any other ad-hoc analysis to better understand performance (ie. Closed loop report, basket analysis, purchase behavior analytics, customer journey analytics)
• Manage a talented Business Intelligence team to achieve its goals and development potential

Required Qualifications
• 3+ years of relevant professional experience in managing digital campaigns performance or digital marketing analytics
• 2+ years of experience managing teams
• Excellent working knowledge of large data manipulation and data mining using complex SQL and Python across digital media platforms (ie. DV360, TTD, GAM, FB, Instagram, Twitter, Pinterest, CTV, Youtube)
• Ability to analyze raw data, draw conclusions, and develop actionable recommendations
• Strong verbal/written communication and data presentation skills. Must be able to explain technical concepts and analysis clearly to a diverse audience, including senior executives, and be able to translate business objectives into actionable analyses

COVID Requirements
COVID-19 Vaccination Requirement
CVS Health requires its Colleagues in certain positions to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, pregnancy, or religious belief that prevents them from being vaccinated.
  • If you are vaccinated, you are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status within the first 30 days of your employment. For the two COVID-19 shot regimen, you will be required to provide proof of your second COVID-19 shot within the first 60 days of your employment. Failure to provide timely proof of your COVID-19 vaccination status will result in the termination of your employment with CVS Health.
  • If you are unable to be fully vaccinated due to disability, medical condition, pregnancy, or religious belief, you will be required to apply for a reasonable accommodation within the first 30 days of your employment in order to remain employed with CVS Health. As a part of this process, you will be required to provide information or documentation about the reason you cannot be vaccinated. If your request for an accommodation is not approved, then your employment may be terminated.


Preferred Qualifications
• Write complex SQL queries to extract data from SQL Server/Teradata/Snowflake/GCP environments which will serve as underpinnings of ad-hoc and recurring analyses
• Experience conducting large scale data analysis to support business decision making
• Knowledge and experience in identity resolution and digital data connectivity platforms (ie. Liveramp, Acxiom, Experian, Throttle)
• Understanding of the digital media landscape with a focus on retail media networks

Education
Bachelor's degree in Business analytics, economics, statistics, mathematics or equivalent experience

Business Overview
At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.


We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities. See Job Description

Woonsocket, Rhode Island

Continue serving and work with a purpose

As a CVS Health colleague, you'll find career opportunities across the organization and at every stage of your career. More important, your work will have an impactful purpose on someone's life, including your own. Learn more about how you can continue serving on your next mission at CVS Health.

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