Louisville, Kentucky

Description

SHIFT: Day Job

SCHEDULE: Full-time

Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care. This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health benefits companies and a Fortune Top 50 Company.

The Digital Marketing Director Senior is responsible for developing marketing strategies for omni-channel marketing campaigns (mobile, paid search, SEO, social, email, SMS, etc.) to increase engagement with Anthem’s member app and website. Strategies should be data driven and aligned to Anthem’s financial and membership goals

Primary duties may include, but are not limited to:

  • Operates as a collaborative partner with internal teams, company leaders and vendors to implement, manage and measure new marketing strategies. Thinks about the next move, proactively looking for opportunities to add value, increase engagement, and improve the member experience.
  • Takes end-to-end ownership to ensure appropriate awareness and engagement at various stages of member life-cycle.
  • Identifies which digital/social trends, technologies and analytics might be beneficial to our adoption efforts.
  • Supports the strategy and ongoing evolution of the brand tone-of-voice across all channels.
  • Accountable for demonstrating Anthem’s five leadership expectations: Inspiring a high-performing culture, partnering to win, leading with purpose and heart, promoting talent excellence, and innovating for all stakeholders. Acting with integrity and doing the right thing are fundamental to delivering on our promise to the stakeholders who depend upon us. 

Qualifications

  • Requires a BA/BS; 8 years of related experience leading digital/social media campaigns and supporting major brand or mobile app marketing campaigns; or any combination of education and experience, which would provide an equivalent background. Travel may be required.

Preferred Qualifications

  • Healthcare Industry marketing experience 
  • Experience with marketing mobile native applications 

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Anthem, Inc. has been named as a Fortune 100 Best Companies to Work For®, is ranked as one of the 2020 World’s Most Admired Companies among health insurers by Fortune magazine, and a 2020 America’s Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.
 

Louisville, Kentucky

If you’re a reserve or veteran member of the military, we foster a welcoming environment that’s dedicated to honoring your service and helping you achieve your career goals. Veterans of Anthem — one of our Business Resource Groups — partners with our Talent Acquisition teams to maximize career offerings for you and your family members, striving to help you transition to civilian service and grow your career at the same time. 

Join Anthem's Military and Veteran Talent Network: https://anthemcareers.ttcportals.com/pages/military 

WE ARE HIRING

Anthem, Inc. is currently seeking military veterans and military spouses with operations experience.  Whether your experience is hands-on as an operational specialist or in operational leadership, Anthem wants to have an impact on your career and professional growth by speaking with you about their career opportunities.

If you are interested in learning more, check out Anthem's current open positions to the right for more information and to apply today!

Not sure where to start?  Send RecruitMilitary Success Manager, Taylor Groves, your questions at taylor.groves@recruitmilitary.com 

 

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