Marketing & Communications Manager (Property Management)

Job ID




Areas of Interest

Property Management


Singapore - Singapore

Responsibilities for planning, preparing and organising promotional activities, tenant engagement and community building for a grade A office and premium retail development, to increase shopper traffic for retail, providing placemaking activities, handling the marketing and leasing of advertising space, management of media, as well as manage and maximise A&P budget to ensure that expenses are kept within the approved limit.

Plan and prepare A&P materials and activities to increase sales within the integrated premium retail development, working with advertising agencies, media partners and tenants including the conceptualisation, planning, creative co-ordination and implementation.

  • Tenant liaison on A&P including soliciting Tenants' feedback by conducting Tenant's meetings, surveys, etc. in respect of the A&P materials and activities.
  • Liaison with contractors (on contracts, licences, fees, negotiation, etc), ad agencies and design houses (monitor creative, copy and execution of the advertisements), printers, distribution vendors, authorities, statutory boards and other relevant parties.
  • Source for sponsorships for promotions and events.
  • Obtain all necessary approvals from the relevant authorities for licences required in relation to the execution of the marketing communications project or ensure that the appointed third party supplier obtains the necessary approvals of the authorities.
  • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.

Tenant Engagement and Community Building

  • Draw up an overall marketing communications program and possible solutions for the development and the necessary budget to meet the business strategy of the development.
  • Liaise with the co-owners on the annual advertising and promotion plan and budget.
  • Provide placemaking activities to create a community within the development.
  • Making the development a destination place with unique offerings and to work closely with leasing team to suggest new potential tenants
  • Hosting of promotion events on a regular basis i.e. monthly, during festive seasons etc.
  • Work closely with the social media content creation company and ensure content is curated accurately
  • Ensure tenant list and information are constantly updated - to work closely with the tenant/leasing team on this.
  • Creation of interest groups for the office/retail and residential tenants.
  • Hosting events to allow fostering of relations between the office/retail and residential tenants.

Community and Engagement App

  • Creating innovative and interest content for the application.
  • Curating and uploading of social media content whenever necessary.
  • Monitor the backend operations dashboard and provide regular updates to the co-owners.
  • Reach out to tenants regularly for promotion collaborations and events.
  • Maintain the customer loyalty programme (when applicable).
  • Maintain a feedback channel and make necessary adjustments to the application

Prepare reports / post event analysis for promotions and events.

Media liaison / public relations duties related to the development:

  • Write communications material such as media releases, circulars and articles, prepare corporate presentations, coordinate photo shoots and to host property tours.
  • Work with assigned PR agency to handle all media related matters such as media event, queries / requests, interviews and preparation of media releases and media kit.
  • Establish and maintain good working relationships with Tenants and external agencies.
  • Be the brand ambassador for all corporate logos, ensure the importance of corporate logos are emphasised in all communications and advertisements.
  • Conduct monthly analysis on effectiveness of media coverage, planning and execution of media plans.
  • Build tenants' relations pertaining to A&P - liaise with tenants regarding their requests for information and materials on A&P

Co-ordinate third party requests for filming and photography.

Compile and keep current media reports / press clippings pertaining to the development.

Conduct training and briefing of a team of customer service officers on the daily handling of tenants / public queries pertaining to the development, its A&P activities and events.

Any other duties assigned to you by your supervisors / management from time to time.


CBRE Group, Inc. (NYSE: CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world’s largest commercial real estate services and investment firm (based on 2020 revenue). The company has more than 100,000 employees serving clients in more than 100 countries. CBRE serves a diverse range of clients with an integrated suite of services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at .

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We have job openings in many locations here in the US.  We offer a competitive salary and benefits including some matching 401K, vacation, etc.  All our jobs are full-time and permanent.