New York, New York

Position Overview

Job Title: Senior Manager Wholesale Marketing

Location: New York, NY

Business Description

DWS Group (DWS) is one of the world's leading asset managers with EUR 820bn of assets under management (as of March 2021). Building on more than 60 years of experience and a reputation for excellence in Germany and across Europe, DWS has come to be recognized by clients globally as a trusted source for integrated investment solutions, stability and innovation across a full spectrum of investment disciplines.

We offer individuals and institutions access to our strong investment capabilities across all major asset classes and solutions aligned to growth trends. Our diverse expertise in Active, Passive and Alternatives asset management - as well as our deep environmental, social and governance focus - complement each other when creating targeted solutions for our clients. Our expertise and on-the-ground-knowledge of our economists, research analysts and investment professionals are brought together in one consistent global CIO View, which guides our strategic investment approach.

DWS wants to innovate and shape the future of investing: with staff from 35 nationalities, speaking more than 75 languages rooted in 22 countries, we are local while being one global team.

Overview

You will manage the stakeholder relationship to the wholesale coverage sales team and through extension of our wholesale client base, prospects, and consultants. You are responsible for developing our communications and marketing strategy and tactics in that area, in close alignment with coverage leadership - and will lead on its execution - playing a critical role in the success of our wholesale business in the region. You will work closely with all other communications & marketing functions to coordinate, define, and constantly update the narrative, messaging relevant channels and formats for the wholesale audience. You will also optimize the approach based on changing market dynamics, firm priorities, and data based on prior activities and drive channel growth strategies (digital enablement, lead engagement, revenue generation, practice management).

What We Offer You:
  • We offer competitive health and wellness benefits, empowering you to value life in and out of the office
  • Retirement Savings Plans, Parental Leave, and other family-friendly programs
  • An environment that encourages networking and collaboration across functions and businesses
  • Active engagement with the local community through DWS's specialized employee groups


Your Key Responsibilities:
  • Provide a key leadership role for wholesale channel marketing and partner with sales leadership to translate channel and firm business strategies and initiatives into marketing plans, campaigns, and collateral that drive market share and advisor loyalty
  • Collaborate with all communications & marketing functions globally to create industry leading marketing strategies and campaigns that seek to achieve our ambitious distribution targets
  • Create innovative campaigns across digital marketing (paid and organic), Credit Risk Management (CRM), media, publisher partnerships, digital events, and sales enablement integration
  • Integrate data-driven learnings into actionable campaigns, and incorporate content syndication through marketing technology tools and publisher agreements
  • Drive new and enhance existing practice management and value add programs to help differentiate the Firm's capabilities in the US Wholesale/Retail channel
  • Closely collaborate with coverage sales to develop and execute client engagement model; provide target support for focus distributors (model/platform placements/home office initiatives/research alignment)


Your Skills and Experience:
  • Strong knowledge of relationship marketing including direct and digital marketing practices to drive new and existing advisor relationships
  • Extensive experience in asset management and/or consulting experience
  • Broad understanding of the investment management industry with excellent commercial understanding of asset management and its sales practices
  • Strong understanding of wirehouse, independent, RIA, and Family Office channels
  • Experience in building thematic and highly targeted solution-based campaigns/ possessing a Bachelor's degree, Series 7 and 24, MBA preferred


How You'll Lead:
  • An ability to manage relationships with senior level stakeholders
  • An ability to interact well with and inspire confidence of senior management
  • An ability to develop dashboards and measure success of marketing efforts


Our values define the working environment we strive to create - diverse, supportive and welcoming of different views. We embrace a culture reflecting a variety of perspectives, insights and backgrounds to drive innovation. We build talented and diverse teams to drive business results and encourage our people to develop to their full potential. Talk to us about flexible work arrangements and other initiatives we offer.
We promote good working relationships and encourage high standards of conduct and work performance. We welcome applications from talented people from all cultures, countries, races, genders, sexual orientations, disabilities, beliefs and generations and are committed to providing a working environment free from harassment, discrimination and retaliation.

Click here to find out more about diversity and inclusion.

We are an Equal Opportunity Employer - Veterans/Disabled and other protected categories. Click these links to view the following notices: \"EEO is the Law poster\" and supplement ; Employee Rights and Responsibilities under the Family and Medical Leave Act; Employee Polygraph Protection Act and Pay Transparency Nondiscrimination Provision.

New York, New York

Our vision

We aspire to be the leading client-centric global universal bank

We serve shareholders best by putting our clients first and by building a global network of balanced businesses underpinned by strong capital and liquidity.

We value our German roots and remain dedicated to our global presence.

We commit to a culture that aligns risks and rewards, attracts and develops talented individuals, fosters teamwork and partnership and is sensitive to the society in which we operate.

Our values and beliefs

Integrity

  • We live by the highest standards of integrity in everything we say and do
  • We will do what is right – not just what is allowed
  • We communicate openly; we invite, provide and respect challenging views

Sustainable Performance

  • We drive value for shareholders by putting long-term success over short-term gain
  • We encourage entrepreneurial spirit which responsibly balances risk and returns
  • We pursue lasting performance by developing, nurturing and investing in the best talent and by managing based on merit

Client Centricity

  • We earn our clients’ trust by placing them at the core of our organization
  • We deliver true value by understanding and serving our clients’ needs best
  • We strive to pursue mutually beneficial client relationships in which the value created is shared fairly

Innovation

  • We foster innovation by valuing intellectual curiosity in our people
  • We enable our clients’ success by constantly seeking suitable solutions to their problems
  • We continuously improve our processes and platforms by embracing new and better ways of doing things

Discipline

  • We protect the firm’s resources by always thinking and acting like owners
  • We live by the rules and hold ourselves accountable to deliver on our promises – no excuses
  • We achieve operational excellence by striving to ‘get it right the first time’

Partnership

  • We build diverse teams to generate better ideas and reach more balanced decisions
  • We put the common goals of the firm before ‘silo’ loyalty by trusting, respecting and working with each other
  • We act as responsible partners with all our stakeholders and regulators, and in serving the wider interests of society

Our brand

Deutsche is clear: we are here to perform – in business and beyond. We do this with a unique mix of passion and precision. This measured approach gives us the confidence to enable agile minds to look beyond the obvious, gaining advantage for everyone we work with.

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