Senior Director, Local Market Product Strategy Lead (Product Management Dir Sr) - Military Veterans

at Anthem, Inc.

, West Virginia


SHIFT: Day Job

SCHEDULE: Full-time

Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.

This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company. 


Senior Director, Local Market Product Strategy Lead (Product Management Dir Sr)


There are 2 positions available. These roles are supporting one or more of the following Anthem Central markets: Kentucky, Ohio, Wisconsin, Indiana. The selected candidate must reside within the Central region, preferably in a neighboring state. While we will consider all candidates living within the Central region, residence in the assigned Anthem market is preferred.  


We are creating a new team with Product Management Sr. Directors responsible for leading the development and implementation of complex product strategies to complement current local market product teams in our major Anthem locations. This new team will provide a new connection with local market leaders; working closely with senior leadership (ex. Plan Presidents) to turbo-charge growth. Primary duties to include, but are not limited to:

  • Developing competitive local market strategy across products and segments and serve as the single point of strategic accountability at the local plan level across the product lifecycle
  • Providing insights to the local markets from the Products and Segments organization
  • Communicating local market insights to the Product and Segments organization
  • Partnering with product managers to achieve superior execution of product strategy in the marketplace 
  • Contributing to our RFP responses
  • Presenting Anthem solution strategy, either across all products or for a specific solution family, at client, broker, or consultant events
  • Creating Anthem responses to competitor activity in the state
  • Tracking individual product performance by benefit design, market segment, and sub-region
  • Identifying system needs to support short and long term product strategy
  • Leading efforts/managing project teams in the implementation of complex regional and companywide initiatives including portfolio repositioning in a market, legislative changes, network/provider changes/ medical management program and policy initiatives, etc.


  • Requires a BA/BS degree; 7+ years of product management experience in healthcare; or any combination of education and experience, which would provide an equivalent background. MBA or advanced degree preferred.
  • Demonstrated results in three or more of the following areas required: Product Development, Product Strategy, Market Strategy, Market Research, or Risk Management. 
  • Travel to the assigned office as necessary is required.


Additional Preferred Qualifications

  • Sales or product marketing experience for commercial segments in health insurance
  • Experience building partnership and influencing at an executive level
  • Deep understanding of market trends and developments in commercial segments (Individual, Small Group, and Large Group).
  • Knowledge of commercial customers and customer needs in the segments.
  • Strong understanding of market-leading practices, competitive intelligence, and cutting-edge innovation in the market.



  • Innovative
  • Execution-driven
  • Operationally-focused
  • Strong judgment
  • Analytical thinker


We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs, and financial education resources, to name a few.

Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.


, West Virginia

If you’re a reserve or veteran member of the military, we foster a welcoming environment that’s dedicated to honoring your service and helping you achieve your career goals. Veterans of Anthem — one of our Business Resource Groups — partners with our Talent Acquisition teams to maximize career offerings for you and your family members, striving to help you transition to civilian service and grow your career at the same time. 

Join Anthem's Military and Veteran Talent Network: 


Anthem, Inc. is currently seeking military veterans and military spouses with operations experience.  Whether your experience is hands-on as an operational specialist or in operational leadership, Anthem wants to have an impact on your career and professional growth by speaking with you about their career opportunities.

If you are interested in learning more, check out Anthem's current open positions to the right for more information and to apply today!

Not sure where to start?  Send RecruitMilitary Success Manager, Taylor Groves, your questions at