Charlotte, North Carolina

At a glance:
  • Are you a product marketing expert enthusiastic about developing the marketing strategy and value for a portfolio of networking solutions, including internet access, security, WANs and other products?
  • Can you lead teams through the planning and execution of large marketing projects while driving the collective Go-To-Market activities?
  • Do you desire an influential role in shaping the image of a technology leader?
Our company:

At Spectrum Enterprise, our goal is to foster an engaging work environment that encourages our team members to reach their full potential. We promote a culture of excellence that celebrates diversity, innovative thinking and dedication to consistently exceeding client expectations.

Spectrum Enterprise, a part of Charter Communications, Inc., is a national provider of scalable, fiber technology solutions serving Americas largest businesses and communications service providers. The broad Spectrum Enterprise portfolio includes networking and managed services solutions: Internet access, Ethernet access and networks, Voice and TV solutions. Spectrum Enterprises industry-leading team of experts works closely with clients to achieve greater business success by providing solutions designed to meet their evolving needs. More information about Spectrum Enterprise can be found at enterprise.spectrum.com.

Highlights:

As the Senior Product Marketing Manager, you improve product penetration rates and sales enablement by supporting strategic initiatives across our networking portfolio. You plan and execute the product marketing strategy that packages and bundles solutions for networking, mobility, security and other related products. You remain current on our various audiences, personas and competitors to identify market needs and craft a winning opportunity.

You maximize sales efforts by collaborating with Product Management, Sales Enablement, partners and clients while executing competitive analyses. You combine your market insights and understanding of the buyers journey to create value propositions and messaging for multiproduct solutions, thought leadership opportunities and go-to-market plans that drive sales enablement. You interact with teams across the company via email and telephone within an office environment. You report directly to the Director, Product Marketing for goals, guidance and assistance.

Position benefits:
  • Competitive salary with bonus.
  • Health, vision and dental insurance.
  • 100% company match 401(k) up to 6%.
  • Company funded retirement accumulation plan for an additional 3%.
  • Education assistance.
  • Pretax childcare spending account.
  • Paid holidays, vacation days, personal days and sick days.
  • Employee discount on spectrum services where available.
What you will do:
  • Encourage company-wide success through active and consistent support of all efforts to simplify and enhance the client experience.
  • Define and prioritize opportunities to present multiple products as solutions in unique and valuable ways to the market.
  • Achieve marketing objectives by defining marketing requirements, establishing a comprehensive marketing strategy and leading cross-functional teams to implement the plan to grow awareness, preference and purchase of existing products.
  • Create product appeal and ensure specific audience needs are addressed by defining, sizing and prioritizing the market, identifying requirements and defining marketing segments, target audiences and personas.
  • Research the current buyer and competitor market through proactive market scans, client and seller interviews and communication with internal and external research groups, technology vendors, industry organizations and other expert sources.
  • Develop playbooks for Sales and Marketing teams to provide effective guidance to identify market opportunity, qualify prospects and present unique product value.
  • Guide marketing efforts by conceptualizing, defining and crafting clear, persuasive website copy, seller reference materials, return on investment (ROI) tools, battle cards, product briefs and product presentations while ensuring all Sales reference materials remain current.
  • Perform additional duties related the position as assigned.
Required keys for success:
  • Ten or more years of experience in a related position.
  • Previous telecommunications industry experience working with relevant technology.
  • Proven ability to effectively explain value and benefits derived from technical concepts and convey them to all types of audiences.
  • Experience creating effective messaging, positioning and sales enablement tools.
  • Strong project management skills with the ability to set and meet deadlines for multiple projects simultaneously while maintaining accuracy and efficiency in deliverables.
  • Prioritization and organizational skills with the ability to manage all phases of a large project, such as product launches, from beginning to end with sufficient autonomy.
  • Prior experience working with all levels of an organization, different disciplines and varying degrees of technical and business experience.
  • History of showing sound judgment and initiative to accomplish job duties and resolve issues while working under pressure.
  • Confidence when conducting formal presentations or speaking publicly to large audiences, including trade events.
  • Track record of analyzing and interpreting data and market research to make recommendations based on analysis and expertise.
  • Ability to evaluate, recommend and execute strategies and actions quickly and accurately.
  • Detail-oriented balanced with the ability to think strategically.
  • Highly developed capacity for teamwork with the ability to foster and manage change.
  • Proficient in Microsoft Word, Excel, PowerPoint and Outlook.
  • Effective written and spoken English communication skills with all levels of an organization.
How you will stand out from the crowd:
  • Four or more years of experience building end-to-end marketing or product introduction plans and managing the execution across cross-functional teams.
  • Proven ability to quickly acquire knowledge of relevant technology.
  • Experience working in IT, networking, wireless or security industries.
  • Strong marketing acumen and ability to quickly lead conversations and assess partner strategies for effective demand generation, content marketing and social media endeavors.
  • Effective storytelling skills and demonstrated experience writing or creating clear and impactful product presentations, battle cards, product briefs, analyst resources and web pages.
  • Demonstrated experience identifying opportunities to evolve or introduce products or take advantage of sudden marketplace opportunities.
  • Experience defining and implementing market research studies.
Your education:
  • Bachelors degree in business, finance or a related field, or an equivalent combination of education, training and experience (required).
  • Masters degree in business administration or a related field (preferred)
MGN380 278228-4 278228BR

Charlotte, North Carolina

Spectrum's Product and Services are powered and innovated by Charter Communications, Inc. the leading broadband communications company in the United States. Our company provides a full range of advanced broadband services, including Spectrum TV™ video entertainment programming, Spectrum Internet™ access, and Spectrum Voice™. Spectrum Business® similarly provides scalable, tailored, and cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data networking, business telephone, video and music entertainment services, and wireless backhaul. The advertising sales and production services are sold under the Spectrum Reach™ brand. News and sports networks are operated under the Spectrum Networks brand.  

Our commitment to serving customers and exceeding their expectations is the bedrock of our business strategy and it’s the philosophy that guides our more than 95,000 employees.

Your next career can be as impactful as your last one. As a veteran or active military service person, you have the skills, talent, and training to make a difference at Spectrum. More than 11,000 veterans have already found a home at our advanced TV, Internet, Voice and Mobile company. You can find yours, too, in areas like Technical Operations, Field Operations, Network Operations, Construction, Engineering, Sales, and more. When you join us, you join a company dedicated to you and your success.