Mooresville, North Carolina

**Lowe’s is able to offer remote employment of this position in the following states: AL, AR, AZ, CO, DE, FL, GA, IA, ID, IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, NC, ND, NE, NH, NJ, NM, NV, OH, OK, SC, SD, TN, TX, UT, VA, VT, WI, WV, WY.**

**Job Summary:**

The Manager of Brand Marketing - Private Brands will work with Brand Marketing leadership to help conceive and curate marketing strategies that capitalize on growth opportunities with prioritized customer segments by leveraging consumer insights, understanding the competitive landscape and working closely with cross-functional teams in Merchandising and Operations to drive the overall strategic success of Lowe's. The position will report to the Director of Brand Marketing and will be closely aligned with critical functional business partners to fully realize (from curation to execution) the go-to-market initiatives across the marketing calendar that will drive brand engagement and achieve the company's overall business KPIs. The Manager of Brand marketing will run small agile brand marketing teams across an assigned strategic brand pillar and will also serve as a category subject matter expert to an assigned business area helping to integrate category expertise across all pillars of the brand strategy and serving as a single point of contact for key leaders within merchandising and/or operations organizations.

**Key Responsibilities:**

• Leads 1-2 assistant managers and a small “pod in an “agile type setting who work closely with cross functional partners, business owners, and other key stakeholders to develop highly effective marketing strategies, tactics and action plans that meet critical KPIs.

• Analyze/interpret data including merchandising P&L data to draw clear, actionable conclusions to build synthesized annual and quarterly objectives, strategies and tactical plans to grow sales in-store and online; developing programs that create growth supported by fact-based business cases in partnership with Merchandising and/or operations.

• Works with Senior Manager or Director to refine the annual marketing calendar that will drive category sales and build the brand – leading the development of briefs and serving as the integrator across marketing and broader organization.

• Builds promotional strategies with pricing partners and merchants, based on strong understanding of customer value, economics and competitive actions and execute across channels.

• Partner with cross-functional teams to develop product launches, product growth opportunities and associated marketing support.

• Develop specific visual merchandising support plans to align in-store experiences to overall marketing experiences.

• Analyze, monitor and report on the impact of programs against goals and objectives both quarterly and annually.

• Works closely with project management team, marketing operations team, media and brand engagement teams to operationalize and execute the work.

**Required Qualifications:**

• Bachelor’s degree in Business Administration, Merchandising, Marketing, or relevant field

• 6+ years’ overall marketing experience

• 3+ years brand or integrated marketing leadership experience for consumer brands or retailer

• 2+ years strong business acumen and experience running a P&L and/or working alongside P&L owners

• 2+ years writing strategic briefs and working cross-functionally and leading brand marketing or integrated teams

**Preferred Qualifications:**

• 1+ year(s) experience leading brand or category work at a retailer or CPG company

**About Lowe’s:**

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE ® 50 home improvement company serving approximately 20 million customers a week in the United States and Canada. With fiscal year 2020 sales of nearly $90 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com .

**About Lowe’s in the Community:**

As a FORTUNE ® 50 home improvement company, Lowe’s is committed to creating safe, affordable housing and helping to develop the next generation of skilled trade experts through nonprofit partnerships. Across every community we serve, Lowe’s associates donate their time and expertise through the Lowe’s Heroes volunteer program.

For the latest news, visit Newsroom.Lowes.com or follow @LowesMedia (https://twitter.com/LowesMedia) on Twitter.

Lowe’s is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

Mooresville, North Carolina

Our Military Commitment

At Lowe's, our commitment to recognize, honor, and respect those who serve in our country's military is rooted in our history and informs the decisions we make today:

  • Lowe's was founded on the heels of World War II, by veteran Carl Buchan, whose leadership and vision helped us grow from a small hardware store in Wilkesboro, NC, into the FORTUNE 100® company we are today.
  • Lowe's is ranked #38 among GI Job's "Top 100 Military-Friendly Employers®".
  • Lowe's is part of the Military Spouse Employment Partnership (MSEP), working with military installation contacts to promote job opportunities to military spouses.
  • Lowe's is an Employer Support of the Guard and Reserve (ESGR) Partner.
  • Lowe's offers extended benefits for employees serving in the military.

We regularly participate in a variety of military-sponsored events and job fairs across the country, looking for more people to join the Lowe's team of military veterans. At more than 14,000 strong, our military veteran employees work in roles across our organization, from management to retail and customer support. And we demonstrate our appreciation for them in many ways, including:

  • A 10% discount to all veterans during Memorial Day, Fourth of July and Veterans Day weekends; and a 10% discount every day to all active, reserve, retired and disabled veterans who carry a valid, military-issued photo ID card.
  • Regular support for the military and the USO, including recent refurbishments to 16 USO centers across the U.S., to help welcome home our returning troops.
  • The Lowe's Employee Giving Campaign, which allows employees to set aside a portion of their paycheck, to benefit the USO and other organizations, which Lowe's will match 50 cents to the dollar.

The military instills leadership, a strong work ethic, and a passion for a job well done. It allows pioneering spirits to demonstrate their commitment to teamwork and problem solving. And these are the traits of a Lowe's employee. As you focus on your post-military career, consider exploring the employment opportunities at Lowe's.

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