Mooresville, North Carolina

**Job Summary:**

The Sr. Manager of Customer Insights will partner with the Private Brands team and Marketing team to support the development and evolution of the Private Brands business as well as key strategic needs for the Marketing team. The Customer Insights Senior Manager will own all customer research for Lowe's US in a few key areas such as Customer Experience, Marketing, Store Ops, Merchandising, and Pro.

**Key Responsibilities:**

• Partners with key business partners for example in Marketing, Merchandising, or Store Ops on most strategic Lowe’s initiatives, translating business needs into research plans, so that the customer is at the center of decision-making.

• Responsible for leading and managing a pillar that serves an executive leadership team member. Creates annual strategic learnings plans for businesses owned /ensures learnings plans for all businesses within pillar are completed and actioned against.

• Responsible for sharing learning plans, project plans (including design, survey, analytical plans), and research output with Customer Insights Director for alignment and approval.

• Exercises a great deal of autonomy in customer insights problem solving and work delegation for the fulfillment of the work necessary for the completion of project requirements and for their pillar as a whole. Owns ensuring pillar output is high quality, free from errors and that findings/output are grounded in research science but communicated in a way that is simple and highly actionable for business partners.

• Understands research trends and new methodologies and applies them to research plans to drive better business decisions and success. Develops new approaches and recommends improvements to improve insights generation and business impact. Uses principles of research and statistics of methodology.

• Designs, executes, and summarizes research, taking insights, analytics, customer frameworks, and models to drive impact and action behind those insights. Uses advanced research statistics for in-depth data analysis and customer models and summarizes key insights from the analytics.

• Integrates insights from multiple projects into more strategic insights to grow the Lowe’s business. Shares business recommendations with VPs, SVPs and in some cases, EVPs to create strategic analyses, board recommendations, and CEO/ELT recommendations. Serves as direct business link to answer key questions for businesses owned and for pillar as a whole, as needed.

• Appropriately manages the work assignments of analysts and senior analysts on team, coaching them as appropriate. In partnership with the Customer Insights Director, assesses and builds out training plans for the team within their pillar, customized to address skills gaps in methodologies, analytics/statistics, communication for impact, etc.

• Manages ~$5 million research budget in the most effective manner while addressing the key needs of the business. Partners with suppliers to bring in best-in-class research techniques.

• In partnership with the Director, serve as external face of Lowe’s customer knowledge at key conferences and recruiting events.

**Required Qualifications:**

• Bachelor's degree in Business, Marketing, Finance, Statistics, Econometrics, Information Sciences, Applied Quantitative, or related field

• 7+ years’ experience in the market research field

• 7+ years’ experience working with analytic/research software (e.g. SPSS, Wincross, Sawtooth, SAS, Decipher, Qualtrics, etc.)

• 5+ years proven experience coaching others and operating as a team to drive business impact

• Experience with Microsoft Office tools (e.g., Word, PowerPoint, Excel)

• Mastery of unique market research areas such as Marketing, In-Store Experience, Retail, etc.

**Preferred Qualifications:**

• Master's degree in a related field (e.g. Master's in Market Research, Behavioral Psychology, MBA)

• 4+ years’ experience in market research field

• Experience working in a retail environment

• Concentration in relevant area (Psychology, Market Research, Statistics)

**About Lowe’s:**

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States and Canada. With fiscal year 2020 sales of nearly $90 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com .

**About Lowe’s in the Community:**

As a FORTUNE® 50 home improvement company, Lowe’s is committed to creating safe, affordable housing and helping to develop the next generation of skilled trade experts through nonprofit partnerships. Across every community we serve, Lowe’s associates donate their time and expertise through the Lowe’s Heroes volunteer program.

For the latest news, visit Newsroom.Lowes.com or follow @LowesMedia (https://twitter.com/LowesMedia) on Twitter.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Mooresville, North Carolina

Our Military Commitment

At Lowe's, our commitment to recognize, honor, and respect those who serve in our country's military is rooted in our history and informs the decisions we make today:

  • Lowe's was founded on the heels of World War II, by veteran Carl Buchan, whose leadership and vision helped us grow from a small hardware store in Wilkesboro, NC, into the FORTUNE 100® company we are today.
  • Lowe's is ranked #38 among GI Job's "Top 100 Military-Friendly Employers®".
  • Lowe's is part of the Military Spouse Employment Partnership (MSEP), working with military installation contacts to promote job opportunities to military spouses.
  • Lowe's is an Employer Support of the Guard and Reserve (ESGR) Partner.
  • Lowe's offers extended benefits for employees serving in the military.

We regularly participate in a variety of military-sponsored events and job fairs across the country, looking for more people to join the Lowe's team of military veterans. At more than 14,000 strong, our military veteran employees work in roles across our organization, from management to retail and customer support. And we demonstrate our appreciation for them in many ways, including:

  • A 10% discount to all veterans during Memorial Day, Fourth of July and Veterans Day weekends; and a 10% discount every day to all active, reserve, retired and disabled veterans who carry a valid, military-issued photo ID card.
  • Regular support for the military and the USO, including recent refurbishments to 16 USO centers across the U.S., to help welcome home our returning troops.
  • The Lowe's Employee Giving Campaign, which allows employees to set aside a portion of their paycheck, to benefit the USO and other organizations, which Lowe's will match 50 cents to the dollar.

The military instills leadership, a strong work ethic, and a passion for a job well done. It allows pioneering spirits to demonstrate their commitment to teamwork and problem solving. And these are the traits of a Lowe's employee. As you focus on your post-military career, consider exploring the employment opportunities at Lowe's.

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