, New York

Job Description
The Salesforce Marketing Cloud Architect is a multi-channel marketing specialist who will activate our 'behavior change' teams by delivering campaigns across digital and non-digital media. As the resident architect in Salesforce Marketing Cloud – you are the team's marketing technology "backbone" – you will partner directly with business executives, marketing strategists, data scientists, creative leads to precisely target our membership and trigger behavioral changes that reduce healthcare spend while increasing quality of life. This is more than just a marketing job and becomes more about population health and medication management.

Required Qualifications
•5+ years professional work experience
•3+ years managing multi-channel campaign execution including segmentation, design, and reporting using Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints)
•Analyze data from digital marketing programs to develop internal best practices for CVS Health by researching email and mobile engagement statistics
•Audience / List segmentation and contact management using SQL
•Manage the digital engagement role for Journeys

Preferred Qualifications
•Marketing automation platforms experience (Salesforce Marketing Cloud preferred; may include experience with ExactTarget, Adobe Experience Cloud, Marketo, Oracle Eloqua, IBM Watson)
•Working knowledge of HTML and email design principles
•Knowledge of RequireJS for dependency management, a working knowledge of jQuery, and an understanding of the Postmonger event framework
•Salesforce Platform Developer certification preferred, with an understanding of how journeys function in Salesforce Journey Builder
•Database management/SQL experience
•Project Management skills
•Working knowledge of email best practices (e.g., targeted lists, subject lines, messaging, deliverability) and best practices in direct mail, SMS, phone call/IVR, and mobile/SMS messaging.
•Agile team experience
•College or graduate degree

Education
•High School diploma or GED is required.

Business Overview
At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.


We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities. See Job Description

, New York

Continue serving and work with a purpose

As a CVS Health colleague, you'll find career opportunities across the organization and at every stage of your career. More important, your work will have an impactful purpose on someone's life, including your own. Learn more about how you can continue serving on your next mission at CVS Health.

Careers for Veterans and Military Spouses

 

"The military has an ethos that is grounded in purpose-driven service that’s bigger than the individual. The same holds true for us at CVS Health. You can talk to colleagues in any part of our business and they will be able to articulate our company’s purpose. Working here provides an opportunity for service members and military spouses to continue to serve, just in a civvies."

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