White Plains, New York

Auto req ID: 233394BR
Job Description
This position can either sit in White Plains, NY, Plano, TX or Chicago, IL locations.

Are you passionate about innovating in the dynamic and changing world of media analytics? Are you ready to put your passion to work for one of the largest CPG companies in the world? This is an exciting role that works across the PepsiCo portfolio of brands in Advanced Analytics and ROI Measurement. This role will give the qualified candidate the ability to influence and grow organizational knowledge through the development and application of insights and analytical techniques across our media investments. Through working with their manager, peers, and key stakeholders, this role will measure the efficiency of how different investments perform, as well as generate insights that will inspire marketers to invest and execute differently. This position will be viewed as a trusted resource within the NA Media team someone who ensures the usage of the appropriate tools and analytic methods to gain a competitive advantage and a trusted advisor to a broad set of internal stakeholders.

The Advanced Analytics team will utilize mix models, predictive analytics, scenario planning, and analytic testing to uncover business drivers and help improve our media investment ROI. This is a rare opportunity to influence the agenda and develop processes to unlock the value of performance data towards media ROI, effective communications plans and ultimately business outcomes through optimization recommendations. Through an understanding of applying media analytics, this person would have a chance to play a supporting role in improving the effectiveness of millions of dollars of media investment across divisions.

Major Responsibilities:
  • Diagnosis and interpretation of analytic-focused projects such as mix modeling, predictive analytics, and scenario planning to make recommendations to key stakeholders for improved business performance
  • Discern key drivers of business growth through advanced analytic techniques and statistical testing and translate to actionable business insights
  • Understand and manage data flow between all key providers including media agency/partners, finance, cross-functional measurement teams and media/marketing teams
  • The candidate will be required to work efficiently and effectively across multiple brands building on the feedback from manager and cross-functional partners
  • Ability to work in a fast-paced environment, matrix org, adapt to changes and effectively work and collaborate on cross-functional teams
  • Prioritize own and potentially teams workload to meet both ad-hoc business needs/requests as well as deliver core media insights against cadenced timelines
  • Lead and develop team member(s) in driving strategic and actionable insights through data analysis
  • Bachelor's Degree Required, Advanced Degrees preferred
  • 6+ years of relevant experience in quantitative analytics and/or data analysis
  • Experience within the media industry required; experience within CPG a plus
  • Excellent analytical skills with a demonstrated ability to translate information and data into actionable insights and strategic recommendations
  • Solid organizational and project management skills with the ability to manage multiple projects at once delivering strong, detailed execution
  • Data visualization skills desirable
  • Self-starter, able to work independently and build connections with key stakeholders on projects
  • Ability to collaborate with others for a better solution
  • The High degree of functional proficiency with Excel, PowerPoint, and data analytics software
  • Strong Written and Verbal Communication Skills
    Relocation Eligible: Not Eligible for Relocation
    Job Type: Regular

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

    PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

    Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

    If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law&EEO is the Law Supplement documents. View PepsiCo EEO Policy

    Please view our Pay Transparency Statement
  • White Plains, New York

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