Lake Forest, Illinois

Job Title: Senior Brand Manager- Hefty Storage 

City: Lake Forest / State: Illinois                                                   

Job Description

Join Reynolds Consumer Products…a world of opportunities!  We are passionate about achieving results and have fun winning as a team! We are committed to a diverse and inclusive workplace environment in which individual differences are recognized, respected and appreciated.

At Reynolds Consumer Products, we provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and fun workplace environment. Are you looking to build a strong career? Then we have an opportunity for you!  We are searching for a Senior Brand Manager-Hefty Storage to join our team located at our headquarters in Lake Forest, IL.

Your Role:

As a Senior Brand Manager, you will manage the marketing responsibility and work in a collaborative environment to drive consumer demand for the food storage/slider bags category, develop and launch innovations, and analyze performance data and consumer insights to drive strong business results for the brand. You will have the opportunity to make your mark by bringing your experience, creativity and fresh thinking to Hefty Storage.

You will also have the opportunity to:

  • Develop and execute annual US marketing plans including market share projections, budgets, advertising (print, digital, social, influencers, partnerships), consumer promotions, public relations, and more
  • Work cross-functionally to achieve business results with Agency partners, Customer Marketing, eCommerce, Sales, Finance, Consumer Promotions, Supply Chain, and Category Management (sales presentations, media campaigns, etc.)
  • Analyze key business trends and provide input on gaps and opportunities; Present business updates to management and agency partners
  • Achieve business and brand objectives including volume, profit, and market share by distribution channel

You will love it here if…

  • You are looking for general management experience
  • You enjoy working with a dynamic team (internal teams and external agencies & partners)
  • You can successfully juggle multiple tasks at once and are comfortable with change
  • You have a passion for analyzing data, problem solving and using data to drive business decisions
  • You are an effective communicator

We need you to have:

  • BA/BS degree in Marketing, Business, or a related field;
  • 7-10+ years of experience in CPG brand marketing
  • Solid business acumen with experience managing budgets/P&L
  • Experience with retailer scan data analysis programs (Nielsen, IRi)
  • Experience developing and launching new products
  • Experience with advertising and working with agencies
  • Experience in collaboratively leading cross-functional teams
  • Demonstrated analytical skills for Food/Mass/Club/Dollar/Drug
  • Understand impact of actions on P&L


Icing on the Cake:

  • MBA degree
  • Experience with consumer research methodologies and new product development
  • Knowledge of commonly used concepts, practices and procedures used in CPG industry



Want to know more? Check out our website or connect with us on LinkedIn!

Apply today to join a fast-growing innovative company!

            Not a good fit but know someone who is? Please refer them!

   Local candidates only, no relocation assistance available

For applicants or employees who are disabled, or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by calling us at (847)482-3550 or email

No recruiter calls or emails please.



Reynolds Consumer Products is an Equal Opportunity Employer EEO AA M/F/Vet/Disability.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status or disability.

Reynolds Consumer Products is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following EEO is The Law Poster:

The Pay Transparency Policy Statement can be found on this link:

The poster and the supplement can be found on this link.

For applicants or employees who are disabled, or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by calling us at (847)482-3550 or email

No recruiter calls or emails please.

Lake Forest, Illinois

We are proud of our well-known and trusted brands, including Reynolds Wrap® foil, Hefty® trash bags, slider bags, and disposable tableware, and in 2014, we added Alcan® foil, Canada’s top foil brand. Our goal is to continue to earn your trust and offer new products and product improvements that make running a household easier. 

How we do it is just as important as the products we sell. Integrity is extremely important to us; we drive results through combining innovation and teamwork. A majority of our products are made in the U.S. and Canada, and the safety of our employees is our top priority. We put safety first, always. 

Our customer relationships are based on a long history of trust. We work to make not only our individual products successful; but provide insights to our retailers that help improve the product category.

We're looking for people that will help us reach our goals, including professionals in marketing, HR, IT, operations, logistics/supply chain, finance, and more. Please take a few minutes to read what some of our employees think about working here.

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