, Georgia

Description

SHIFT: Day Job

SCHEDULE: Full-time

Your Talent. Our Vision. At Beacon Health Options, a proud member of the Anthem, Inc. family of companies, it’s a powerful combination. It’s the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care. 

For more than 30 years, Beacon Health Options has changed the way people live with behavioral health conditions. Today, we are the undisputed leader in behavioral health management, serving 37 million people across all 50 states. At Beacon, our mission is to help people live their lives to the fullest potential. Beacon offers superior clinical mental health and substance use disorder management, a comprehensive employee assistance program, work/life support, specialty programs for autism and depression, and insightful analytics to improve the delivery of care.

Boston-based Beacon Health Options is a behavioral health management company. It covers all 50 states through more than 70 locations with 4,700 employees. Its services encompass all levels of specialty in mental health and addiction services. Beacon is a business within the Diversified Business Group (DBG), which is a solutions-oriented business unit within Anthem.

 

Director, Marketing – Sales & Distribution

Location: Prefer Boston or a location in the NE, but will consider candidates in any of our locations.

We are seeking a dynamic Director, Marketing to join our team and help us fulfill our mission of helping people live their best lives. 

The successful candidate is an effective team leader, change agent, and team player who brings strength in marketing growth strategy, planning, prioritizing and orchestrating the development of experiences, while also demonstrating proven ability to:

  • Act as a partner in the business planning process at the local market and enterprise levels.
  • Build expertise in sales processes, strategies, and client/member needs. Serve as a primary marketing conduit to distribution teams.
  • Design and implement B2B marketing growth strategies and plans integrated campaigns across all channels to drive acquisition, upsell, and retention in local markets.  
  • Use customer data and market information to proactively identify and assess new business opportunities to create customer value and profitably grow the business. 
  • Develop business cases to support investment in growth marketing initiatives.
  • Lead a team in the identification and deployment of innovative, forward-thinking campaigns that drive measurable value.  
  • Write and edit content for a variety of mediums and ensures that all communications are high quality and adhere to brand standards and style.
  • Develops and implements metrics to report and monitor progress against goals. 
  • Partner closely with product marketing, brand marketing, and enterprise resources to deliver a seamless experience for our clients and members
  • Work with creative partners to develop messaging that is compelling and on-brand.
  • Recommends changes and adjustments to the marketing strategies to increase program effectiveness. Acts as a champion of change.
  • Hires, trains, coaches, counsels and evaluates the performance of direct reports. Must be a leader that will roll up your sleeves and work with the team.

 

 

Qualifications

  • BA/BS degree in marketing, communications, or related field and 8 years of marketing & communications experience with demonstrated results, preferably in health care industry; or any combination of education and experience which would provide an equivalent background.
  • Requires marketing experience partnering with sales, and developing marketing strategies that drive sales growth. 
  • B2B experience in a highly regulated industry is required. (i.e. financial services, insurance, etc.)
  • Leadership experience required – must have managed direct reports.
  • Exceptional relationship building and communications skills; resourcefulness and proven ability to get things done; collaborative partner with internal and external stakeholders; customer and client-centric focus; ability to prioritize work and influence others. 
  • Experience with Microsoft Teams, Adobe tech, Constant Contact desirable

 

Applicable to Colorado Applicants Only

Annual Salary Range*: $114,240 - 142,800

Actual compensation may vary from posting based on geographic location, work experience, education, and/or skill level. 

* The hourly or salary range is the range Anthem in good faith believes is the range of possible compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in Colorado. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits or any other form of compensation and benefits that are allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. 

 

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs, and financial education resources, to name a few.

Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.

, Georgia

As one of America’s largest health benefits companies, we at Anthem have a profound appreciation for service. Our organization proudly supports our Nation’s active, reserve, and veteran military service members and their spouses.

This is an exciting opportunity to advance your life and career, while still protecting and serving others. Come see for yourself why Anthem is recognized as a Top Employer by GI Jobs and among the “Best of the Best: Top Veteran Friendly Companies” by US Veterans Magazine.

Who We Are Looking For 

Anthem, Inc. is seeking military veterans across the country who bring a deeply rooted skillset that includes team-oriented approaches to problem-solving, demonstrations of leadership and an overall commitment to the mission of the organization.  If you are a military veteran or military veteran spouse, Anthem, Inc. is looking to hire you.

Join Anthem's Military and Veteran Talent Network: https://anthemcareers.ttcportals.com/pages/military

Should I Apply?

Are you a transitioning member of the military or a military veteran who is looking for a civilian career that provides opportunities for growth and career advancement?  Anthem, Inc. is currently looking for job seekers with  Operations experience.  If you are interested in a career in one of these fields, check out our current open positions to the right for more information and to apply today!

What Happens After I Apply?

Once you click ‘Apply Now’ on an Anthem, Inc. job posting, you will be re-directed to fill out an application on Anthem's career page.  In order to be considered for next steps, please complete the application on Anthem's career page and make sure you have an updated resume uploaded to your RecruitMilitary profile.  Once Anthem, Inc. reviews your resume and profile, a recruiter will reach out to provide you with more information and to schedule you for an interview.

How to Win An Interview

1.     Review the job description for the specific position you are applying for.

2.     Review the company website. Know their mission and values. What do they do? What are their products?

3.     Prepare a few questions to ask on your interview.

4.     Prepare to discuss your military or civilian background and how it relates to the position. 

5.     Check out our Resources tab for resume guidance, interview prep and more!