Calabasas, California

Job Description

The Digital Marketing Specialist directly supports the planning, execution, and day-to day management of paid campaigns across media channels such as Google, Facebook and Microsoft Ad. This role is an integral part of the team and in our commitment towards driving incremental sales, new customer acquisition, and program growth. This individual is an analytical thinker who is proactive, detail-oriented and possesses the technical expertise to effectively manage large scale PPC/SEM campaigns that deliver on aggressive business goals.
Essential Duties and Responsibilities
  • Build and launch campaigns accurately and on time across various paid media channels including Google, Microsoft Ads, and Facebook
  • Closely monitor and continuously optimize campaigns in alignment with campaign performance goals
  • Prepare detailed reports with key findings and actionable insights for improvement
  • Identify expansion and testing opportunities of campaign elements (e.g. creative, bid strategies, audience targeting, placements, etc.)
  • Coordinate cross-funtionally to compile campaign assets, communicate creative requests, and assemble landing pages
  • Support exploration of new ad tech solutions, maintain knowledge of industry best practices and any updates directly impacting our program
  • Troubleshoot account issues, recommend solutions, and attend weekly syncs with external vendors/partners
  • Additional duties as assigned by manager
  • Staff supervision and development - No
  • Decision Making - Provides data for decision support 
  • Travel - 0%
  • Location - Corporate HQ

Job Qualifications:
Education and Experience
  • Bachelor's degree is required, preferably in business or communications; a Master's degree is a plus
  • 3+ years of hands-on, direct/first-hand experience managing paid campaigns in native ad platforms including Google Ads, Microsoft Ads, and Facebook Ads Manager
  • Basic HTML/CSS knowledge is a plus
  • Agency/in-house retail marketing experience or experience measuring offline sales data from digital campaigns is a plus
  • Experience with programmatic buys, direct buys or affiliate marketing are all pluses
  • Demonstrated experience executing integrated, multi-channel digital marketing campaigns and tactics across SEO, SEM, email, PPC, social media, etc.
  • Strong attention to detail and time management skills to effectively manage multiple projects and deadlines
  • Innate interest in and desire for continuous learning and personal development
  • Excellent communication skills (written and verbal) and demonstrated interpersonal skills
  • Strong initiative, commitment, and a positive, \"whatever-it-takes" attitude is desired
  • Proven innovative thinker with ability to work flexible hours
  • Possess an ability to successfully work with other team members across departments and multiple levels of authority
  • Proficiency using Microsoft Office (Excel, PowerPoint, Outlook, and Word).
Physical Requirements:
General office environment requiring ability to:
  • stand, walk, sit for extended periods of time
  • speak and listen to others in person and over the phone
  • use keyboard and read from computer screen and reports
  • lift up to 15 lbs.

Calabasas, California

In 1977, when Harbor Freight Tools was started as a small family-owned business, we made a commitment to provide working people with great quality tools at the lowest prices. And for over 40 years, Harbor Freight Tools has done just that. From hand tools and generators, to air and power tools, from shop equipment to automotive tools, Harbor Freight offers more than 5,000 tools and accessories at quality levels that match or exceed competing brands, but at prices that are up to 80% less. We're not your typical retailer. We're a team of high-achievers, who have a passion for excellence and continuous improvement and obsess about getting things done. We're also equally committed to doing the right thing and giving back to our community. And for us, collaboration is the golden rule. We're a 40 year-old, $4 billion company with over 30 million loyal customers and growing. If you are looking for a not so ordinary and highly rewarding career opportunity, we would love to talk with you.

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