, Oregon

Overview:

As the nation’s largest residential Solar/CleanTech company, Sunrun is on a mission to transform our energy system into the modern and sustainable grid of the future while making clean, renewable energy, accessible to all residential households.

 

To realize this vision, Sunrun’s marketing team is developing advanced strategies to amplify the message, the engagement and the conversion of people to solar power their homes.  We are actively hiring a world-class talent Senior Director, Marketing Operations & Cost Management, reporting to the VP of Marketing. This person will be a key contributor to the ongoing growth and success of Sunrun by supporting the evolving business and data needs of Marketing to drive seamless execution of marketing cross-channel P&L efficiency. Additionally, the Senior Director will be responsible for partnering with Technology teams in the implementation of a new CRM system--ensuring marketing needs are represented and prioritized in all phases.

 

A successful applicant will be a self-starter who finds both collaborating cross-functionally and thinking critically through data problems equally compelling. We’re looking for a builder as well as an operator, someone who thinks strategically but can also execute, and can drive cross-functional decision making. This role will be part of the marketing leadership team.

Responsibilities:

  • Combine high level strategic thinking with “roll-up your sleeves to make it happen” mindset
  • Own the marketing P&L and drive regional marketing forecast budgets, set goals and track results while working closely with FP&A and Sales 
  • Improve the efficiency of marketing funnels and programs, while enabling innovation and scale
  • Identify and execute programs to increase marketing impact on growth and decrease the prospecting burden on sales
  • Develop creative, data-driven solutions to complex problems that increase the return on marketing investments
  • Manage marketing operations processes, including lead management, database management, segmentation, multi-touch attribution models, etc.
  • Focus on supporting the end-to-end leads management process from capturing, scoring, filtering, enriching, routing, and assigning high quality leads to the correct sales rep
  • Enable our whole Marketing team by working closely with Brand & Content Marketing, Paid Media Marketing, Affiliate and Co-Marketing and CEE to automate and simplify as many processes as possible, increasing their efficiency while providing a coherent messaging and customer experience
  • Responsible for the strategy and implementation of all marketing technology tools
  • Work closely with our Technology team to build new functionalities and identify, troubleshoot, and correct any issues
  • Responsible for the tracking and reporting of all Marketing Analytics, including all the necessary systems (UTM parameters, attribution, data lake, etc.)
  • Responsible for enabling all marketing teams with dashboards and analytics
  • Represent Marketing’s interests with technology partners by translating business needs into technology requirements/roadmaps and ensuring that the technical solution is ideal for future growth and evolution
  • Own database hygiene and optimization. Develop/execute the strategy for monitoring and improving gaps in data health
  • Coach, develop and upskill junior team members, leveraging their subject matter expertise
  • Communicate the status updates, timing, and implementation plan with Marketing and Leadership team

Qualifications:

  • Strong business and financial acumen as well as analytical skills
  • Strong executive presence, communication, and presentation skills with the ability to influence senior level stakeholders and colleagues. .
  • Demonstrated ability to piece together fragments of information, applying conceptual models, recognizing patterns, and drawing and framing conclusions in real-time.
  • Impeccable time management skills with the ability to manage multiple priorities independently
  • Extensive experience working with internal stakeholders and project sponsors to define business objectives, establish project milestones and timelines, provide project updates, and clear communications
  • Extensive experience designing and enhancing marketing and/or internal business processes
  • Demonstrable evidence of analyzing, interpreting, and deriving insights from multiple data sources to drive business decisions and outcomes
  • Strong problem-solving skills, organized and data-oriented with great attention to detail
  • Advanced experience with CRM systems (i.e. Salesforce) and marketing automation platforms
  • Intermediate experience with SQL, PowerBI, or other reporting/data visualization solutions. Experience with Machine Learning is a plus
  • 10+ years of experience working in a Marketing Operations/Automation role
  • 7+ years of management experience
  • Experience working in Salesforce, Anaplan and marketing databases
  • Experience using BI tools like Looker, Data Studio and Google 360
  • Experience designing and implementing data infrastructure systems (data lakehouse, etc) is a plus
  • Advanced/Expert level Excel and PowerPoint skills
  • Bachelor’s degree in marketing, business, or a related field required; MBA or other advanced degree strongly preferred

Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind. Our commitment to Diversity, Inclusion & Belonging drives our ability to build diverse teams and develop inclusive work environments. At Sunrun, we believe that empowering people and valuing their differences will help us create a planet run by the sun for everyone.

 

We are committed to equal employment opportunity without consideration of race, color, religion, ethnicity, citizenship, political activity or affiliation, marital status, age, national origin, ancestry, disability, veteran status, sexual orientation, gender identity, gender expression, sex or gender, or any other basis protected by law. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you have a disability or special need that requires accommodation, please let us know.

, Oregon

Our world is getting smarter.

Smarter phones. Smarter technology. Smarter innovations. So why are we still in the dark when it comes to energy? That’s what drives Sunrun to do what we do every day: provide planet-changing home solar in a simple, inexpensive, low-risk way.

The Sunrun vision is to create a planet run by the sun—because we know it’s the one world-changing difference every one of us can all make. We've already helped tens of thousands of homeowners make the switch and we're constantly looking for new ways to make solar accessible to even more homeowners. We're excited for what's ahead and believe this is just the beginning.

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