Job Description

Important Note: During the application process, ensure your contact information (email and phone number) is up to date and upload your current resume when submitting your application for consideration. To participate in some selection activities you will need to respond to an invitation. The invitation can be sent by both email and text message. In order to receive text message invitations, your profile must include a mobile phone number designated as 'Personal Cell' or 'Cellular' in the contact information of your application.

At Wells Fargo, we want to satisfy our customers' financial needs and help them succeed financially. We're looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you'll feel valued and inspired to contribute your unique skills and experience.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

Wholesale Banking provides financial solutions to businesses across the United States and globally. Our four major business lines include Corporate & Investment Banking, Commercial Banking, Commercial Real Estate, and Wells Fargo Commercial Capital. We also have groups in credit risk, group risk, finance, marketing, human relations, and the Wholesale Chief Operating Office that support our businesses.

The Wholesale Loan Operations credit spreading and covenant monitoring work is key to ensuring Wells Fargo is fully assessing risk and maintaining data integrity across Wholesale Banking. Without sound procedures both for production process and quality control, significant losses can be incurred and the customer experience will be impacted.

The Marketing team plays an integral role in supporting the strategic goals and priorities of the Commercial Banking business, which exceeds 12 billion dollars in annual revenues. The mission of the Marketing team is to drive acquisition, growth, and retention of business customers which span small, mid-sized and large companies. In support of this mission, Marketing facilitates customer conversations and interactions through thought leadership and customer engagement programs, arms the Sales teams with account-based tools, and fosters business growth through targeted marketing campaigns.

The Marketing Consultant 2 is a key contributor in the Marketing team. Reporting directly to the Commercial Banking Marketing leader, this role is responsible for developing and executing a variety of marketing programs across all 3 lines of business – Commercial Capital, Middle Market, and Treasury Management. The ideal candidate will have exceptional project management skills, be comfortable in a constantly changing environment, and enjoy collaborating with business partners to achieve results.

Responsibilities include:

Execute digital marketing programs and campaigns including email, print, and social media
Provide marketing support in direct response to business requests around advertising and promotions, brand standards, events, sponsorships, and sales campaigns
Develop, update, and revise marketing and sales materials and product collateral
Work with a variety of partners to overcome barriers to successful implementation and execution of marketing projects
Assemble & review data in support of program initiatives to provide reports and recommendations to management
Ensure adherence to Legal, Compliance, and Privacy regulations and policies related to marketing activities
May interact directly with business leaders on marketing plans or outside vendors on campaign deliverables
May write and/or edit thought leadership content and customer communications for the web or social media

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Required Qualifications

3+ years of marketing experience demonstrated through work or military experience

Desired Qualifications

Excellent verbal, written, and interpersonal communication skills
Strong presentation skills

Other Desired Qualifications

Marketing, sales or product experience in financial services
Business to business (B2B) marketing experience
Creative agency or digital marketing experience highly desirable
Strong project management skills and attention to detail
Ability to develop partnerships and collaborate with other business and functional areas
Ability to be flexible and adjust plans quickly to meet changing business needs
Ability to exercise independent judgment and creative problem solving techniques
Knowledge of marketing technology platforms such as Aprimo, Knotch, Seismic, Wordpress, and/or Salesforce Marketing Cloud
Intermediate Microsoft Office (Word, Excel, Outlook, PowerPoint) skills

Disclaimer

All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

Relevant military experience is considered for veterans and transitioning service men and women.
Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Marketing Consultant, Commercial Banking - Military Veterans

Houston, TX

Houston, TX