Houston, Texas

Work Shift: DAY

Work Week: M - F


Job Summary

The Copywriter is responsible for producing clear, concise and engaging content for a variety of audiences and communication channels including web, social media, blog posts, online publications and print materials to support communications projects for the Houston Methodist Academic Institute. This position works collaboratively with the digital, creative services, marketing/PR, and event services teams to achieve the Institute’s goals.

This person translates primary biomedical and health care information into useful and engaging pieces about the Institute’s research and education advances that can be easily read by a general audience. This may involve meeting with and interviewing key internal constituents such as clinicians, faculty, and staff, as well as key external stakeholders such as donors and leadership volunteers. The right candidate must have the ability to manage multiple projects and deadlines and prioritize tasks in a fast-paced environment.

PATIENT AGE GROUP(S) AND POPULATION(S) SERVED

Refer to departmental "Scope of Service" and "Provision of Care" plans, as applicable, for description of primary age groups and populations served by this job for the respective HM entity.

HOUSTON METHODIST EXPERIENCE EXPECTATIONS

  • Provide personalized care and service by consistently demonstrating our I CARE values:
    • INTEGRITY: We are honest and ethical in all we say and do.
    • COMPASSION: We embrace the whole person including emotional, ethical, physical, and spiritual needs.
    • ACCOUNTABILITY: We hold ourselves accountable for all our actions.
    • RESPECT: We treat every individual as a person of worth, dignity, and value.
    • EXCELLENCE: We strive to be the best at what we do and a model for others to emulate. 
  • Focuses on patient/customer safety
  • Delivers personalized service using HM Service Standards
  • Provides for exceptional patient/customer experiences by following our Standards of Practice of always using Positive Language (AIDET, Managing Up, Key Words)
  • Intentionally rounds with patients/customers to ensure their needs are being met
  • Involves patients (customers) in shift/handoff reports by enabling their participation in their plan of care as applicable to the given job

PRIMARY JOB RESPONSIBILITIES

Job responsibilities labeled EF capture those duties that are essential functions of the job.

PEOPLE – 20 %

  1. Works closely with subject matter experts to develop strong, clear and concise writing that appeals to the intended audience and champions the Houston Methodist brand. (EF)
  2. Collaborates with designers to develop effective content across print or digital channels and formats. (EF)

SERVICE - 35 %

  1. Develops concepts and content for a wide variety of projects, including but not limited to print media, social media, email, display advertising, webpage copy, white papers, case studies and video scripts. (EF)
  2. Collaborates with wider marketing team and stakeholders throughout the organization to conceptualize, develop and/or revise content that meets expressed strategic goals
  3. Understands consumer personas and develops content aligned to each stage of the patient/caregiver journey.

QUALITY/SAFETY - 25 %

  1. Ensures writing is consistent in quality, tone, and style. (EF)
  2. Meets writing and content development deadlines to ensure quick turnarounds in a fast-paced, rapidly changing environment.
  3. Acts as a brand steward, ensuring all messaging and copy is within brand voice and editorial guidelines. (EF)

FINANCE - 5 %

  1. Updates existing content to improve value to the consumer.

GROWTH/INNOVATION - 15 %

  1. Continuously applies learnings and best practices to improve efficiency of content development and deployment process. (EF)
  2. Keeps up with best practices in print/digital user experience and content marketing, sharing relevant ideas with the team and implementing where appropriate.

This job description is not intended to be all inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.

EDUCATION REQUIREMENTS

  • Bachelor’s degree in Communication, English, Journalism, or related field.

EXPERIENCE REQUIREMENTS

  • Minimum of 4 years in a professional copywriting role.

CERTIFICATES, LICENSES AND REGISTRATIONS REQUIRED

  • None

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

  • Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations.
  • Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security.
  • Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles.
  • Ability to work closely with graphic designers to ensure a strong integration of copy and concept.
  • Demonstrated effective verbal, written, and interpersonal communication skills.
  • Ability to work both independently of and cooperatively with team members.
  • A thorough knowledge of contemporary editorial and web practices.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Proficiency with Microsoft office applications and Adobe Creative Suite and other desktop publishing apps.

SUPPLEMENTAL REQUIREMENTS

Work Attire                              Yes/No

Uniform                                   No

Scrubs                                     No      

Business professional             Yes

Other (dept approved)            No

On-Call*                                    No (for Non-Exempt or Exempt jobs)

 

*Note that employees may be required to be on-call during emergencies (ie. Disaster, Severe Weather Event, etc) regardless of selection above.

 

Travel**                                  

May require travel within        Yes

Houston Metropolitan area

May require travel outside     No

of Houston Metropolitan area            

**Travel specifications may vary by department.

Please note any other special considerations to this job: __________________________


Equal Employment Opportunity

Houston Methodist is an Equal Opportunity Employer.

Equal employment opportunity is a sound and just concept to which Houston Methodist is firmly bound. Houston Methodist will not engage in discrimination against or harassment of any person employed or seeking employment with Houston Methodist on the basis of  race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or other characteristics protected by law.

VEVRAA Federal Contractor – priority referral Protected Veterans requested.



Company Profile

Houston Methodist Research Institute was formed in 2004 to rapidly and efficiently translate discoveries made in the laboratory and the clinic into new diagnostics, therapies and treatments.  The research institute was created to provide the infrastructure and support for these endeavors, and to house the technology and resources needed to make innovative breakthroughs in important areas of human disease.  A 540,000 square foot building dedicated to research, the research institute houses over 1,500 staff and trainees, 277 principal investigators and has more than 840 ongoing clinical trials.

Houston, Texas

At Houston Methodist, Leading Medicine is more than a description of what we do; it's who we are. We take our responsibility as Houston's premier health care system seriously, and with a national reputation for excellence in patient care, innovation and research, we hold ourselves and the careers we build to a higher standard. Our culture is diverse, dynamic and challenging. We believe in our I Care Values and conduct ourselves with Integrity, Compassion, Accountability, Respect for others and a commitment to Excellence. Discover the difference for yourself and join Houston Methodist.

You can click on the video links below to learn more!

·  About Houston Methodisthttps://www.youtube.com/watch?v=ClN3mmKT0EI

·  Nursing at Houston Methodisthttps://www.youtube.com/watch?v=EUfmVeansTo

·  Houston - Best City to Live Inhttps://www.youtube.com/watch?v=MzLQzGBjHJw

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